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Analyst Sees 12 Million 360s by Year End

Next Generation has a piece predicting the 360's performance for 2006. An analyst with Amtech Research expects 12 Million 360s sold worldwide by the end of the year. From the article: "He continued, saying that he is no longer concerned with any potential adverse effects that an Xbox 360 shortage would have on publishers' March-quarter results. Amtech and McNealy also conducted a survey involving 125 retailers last week. Twenty-six of them had Xbox 360 units in stock, although all but five of them only had the non-hard drive Core units. Stores that did have the $400 Premium Packs late last week sold out of units very quickly."

13 of 74 comments (clear)

  1. My research.. by Rob+T+Firefly · · Score: 3, Funny

    I decided to employ my own preferred research method, which I feel comparable to the one employed in TFA on every level.

    The icosahedron came up "Reply hazy, ask again later."

    1. Re:My research.. by Rob+T+Firefly · · Score: 3, Informative

      They have 20 sides.

  2. Here we go again... by ivan256 · · Score: 3, Insightful

    When one analyst says something that is vastly different than what everybody else is saying, that is *not* a cue to publish sensationalst news stories, that is your clue to ignore the crackpot.

    When many analysts agree, then they're probably on to something.

    I know this is the exact oposite of how news sites operate now, but please, for the sake of flame wars everywhere, fix it!

    1. Re:Here we go again... by PFI_Optix · · Score: 3, Funny

      When many analysts agree, then they're probably on to something.

      I always thought it was "when many analysts agree, you should run for the hills because the world is ending."

      --
      120 characters for a sig? That's bloody useless.
    2. Re:Here we go again... by ArwynH · · Score: 2, Informative

      Sony have admited to that the launch in Japan might be delayed due to the Blue-Ray specs not being finalised, so there is more than just the analysts word on it in this case.

  3. Three basic questions by WillAffleckUW · · Score: 4, Interesting

    1. who paid the analyst or his firm?

    2. why would anyone ditch their xBox for an xBox360 when it runs so many fewer games? why not just wait until the price drops?

    3. this assumes people aren't waiting until the PS3 and NR come out - which they are. I have an xBox, and I'm not planning on buying an xBox360 and see no reason to change my decision, unless I compare all three consoles and decide the games I want are only on the 360. but that's not looking likely right now.

    You can project all you like, but if your lightbulb is burnt out in the projector, it won't matter.

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    -- Tigger warning: This post may contain tiggers! --
    1. Re:Three basic questions by The-Bus · · Score: 2, Insightful
      This assumes people aren't waiting until the PS3 and NR come out - which they are.


      Yes and no. While some people have already made up their mind about the 360 vs. the PS3 vs. the Revolution (read: everyone posting on the internet), most people I think will wait until there's more information on the PS3/NR. Right now, real information on the PS3/NR is about as rare as finding a real non-crippled 360 in stores. Let's say the PS3 launch disappoints: Sony at E3 says the console will be out definitely on January 7, 2007 at a price of $699 and the only two launch titles will be Puyo Puyo Fever 3 and Tomb Raider Racing. (Let's leave Nintendo out of the equation for right now). What happens the next few weeks? Everyone who's been waiting between the PS3 and the 360 now suddenly buys a 360 the next day.

      It's not as simple as this but consumers (some call them "people") won't wait until the launch of the PS3. Sony, one way or the other, has to deliver something big in the next few months, even if it's just on paper and/or a working prototype. Otherwise, people will know they can hold off on the PS3 and do something else.

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      Small potatoes make the steak look bigger.

  4. 12 million, eh? by Hamster+Lover · · Score: 2, Interesting

    So, is Microsoft is going to send the 11 million 360s from Japan that aren't selling to North America by year's end? I honestly don't understand how analysts could extrapolate for the end of the year; these numbers are just pulled out of their asses.

    I think most people that really, really want the 360 by now have one and the rest of us that are curious and would buy one on impulse are SOL. Yes, if you're dilligent you can find one as most of my local big box stores seem to get about 25 a week, or you could buy one from the ass raping local video game store that have them marked up 25%.

    I still think supply issues are hurting 360 sales and will continue to hurt them for a while to come. Mark my words, 360 sales will be no where near 12 million by year's end.

    1. Re:12 million, eh? by Rob+T+Firefly · · Score: 2, Funny

      these numbers are just pulled out of their asses.

      Careful, they'll sue you for revealing trade secrets!

  5. and your evidence? by xtieburn · · Score: 2, Interesting

    Im actually a bit of a fan of the 360.

    That said, where on Earth are they pulling these figures. The fact of the matter is that they didnt reach targets. It is not clear if that was just inventory or not. While its likely to be just something to do with shortages how can you jump from 'Oh it was just shortages' to 'The're going to do really well.'

    The only piece of evidence they seem to have is that the 360 is going to reach 4.5 to 5 million units by June according to... Microsoft. Not exactly an unbiassed source.

    Oh yes and they did a study of units currently in, despite the fact its a known fact that 360's are in short supply and the survey proves absolutely nothing about sales. Genius.

  6. Analyst Sees 12 Million 360s by Year End... by Digital+Vomit · · Score: 2, Funny

    ...in a landfill somewhere in New Mexico.

    --
    Modern copyright is theft of culture from everyone and it retards the progress of the useful arts and sciences.
  7. I was an xBox Live beta tester... by eufreka · · Score: 2, Interesting

    I was an xBox Live beta tester, and I loved the console. Last week, I let my xBox Live account lapse for good. I only use my xBox as an MCE extender now (a role in which it excels, by the way). Why turn my back on the xBox? Quite frankly, having bought in excess of 20 games for it, and played it since release (inlcuding online). In the end, I don't feel I got my money's worth from it. The good games were few and far between. Improvements to the console and the online service, equally few and far between. And then I spent the last year hearing about the 360 and being underwhelmed, except for the obivous: more expensive, with more expensive games (the second round of 1st generation games, no less!), to play on a more expensive, more heavily advertising-laden service that could NOT possibly be more responsive than the original...given all the basic junk they were loading onto it. Their constant hype of "micro-payments" and "micro marketplaces" only fueled my "micro interest." So now what? I don't know, maybe I will wait for the Nintendo...more than likely, I will reconsider my previously ridicule-fueled opinion of PC gaming. So, the good news? There's one less non-offensive/non-obsenity suggesting/non-hatemongering gamertag on xBox Live.

  8. Actually, it was just MS covering their asses by RealmRPGer · · Score: 3, Interesting

    They way I hear it, the 360 actually didn't do very well because...it didn't do very well. The ONLY actual shortages were in big cities. My hometown always had plenty of units in stock, and MS sold 800,000 of a possible 4 million units thus far. If you've been keeping up, a lot of a companies, including EA and Activision, have recently had large layoffs. MS wants to tell you it's because of a slow gaming season, but if you check things out more closely, you'll noticed that the divisions were next-gen divisions...in particular, 360 development. The companies realized the 360 wasn't doing so hot, so they pulled funding and placed the money in more reliable venues.