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CNET Accuses Apple of Over-Hyping Launch

An anonymous reader writes "A columnist at CNET is questioning whether Apple over-hyped last week's launch. From the article: 'Jobs' announcement of a new leather case for the iPod was especially ridiculous. Like the queen announcing a new toaster in Buckingham Palace. It seemed odd that Jobs was troubling himself to introduce fashion accessories to Apple's products.' Is Apple a victim of its own success? Can it hold a low-profile product launch anymore -- or do we inevitably expect too much?"

15 of 382 comments (clear)

  1. Toast by Anonymous Coward · · Score: 4, Funny

    Like the queen announcing a new toaster in Buckingham Palace.

    I think you underestimate the importance of toast to we English. And iPod accessories to Apple users.

    1. Re:Toast by Bob+McCown · · Score: 2, Funny
      Off to the tower with you.

      Is that a G5 tower?

  2. No way! by Musteval · · Score: 4, Funny

    Publicly traded companies NEVER overhype anything.

    By the way, did you hear about the new twelve-blade razor for Gillete? It's the best razor ever!

    --
    Note to mods: I'm probably being sarcastic.
    1. Re:No way! by kfg · · Score: 5, Funny

      By the way, did you hear about the new twelve-blade razor for Gillete? It's the best razor ever!

      I'm waiting for the thirteen-blade with ultrasonic action, an iPod interface - and a frickin' laser beam on its head.

      A shave so "close" it'll expose your esophagus, while sounding great.

      KFG

    2. Re:No way! by Jeremy+Erwin · · Score: 4, Funny

      A shave so "close" it'll expose your esophagus, while sounding great.

      Introducing the iShave, preloaded with Sweeney Todd.

      "They all to deserve to die..."

  3. Video of the event? by TubeSteak · · Score: 4, Funny
    for when Jobs pulled the silk sheet off yesterday's new Apple products a hush fell over the Internet. A ghetto-blaster for your iPod, a faster and Intel-based Mac Mini and some leather iPod pouches were all the company could muster. A minute passed in absolute silence. Then a small boy stepped forward, pointed at Jobs and announced, "The Emperor is naked".
    Do we have video of this happening?

    Cause that sounds like everyone's nightmare: forgetting to wear pants at a public event.
    --
    [Fuck Beta]
    o0t!
  4. obligatory link by hclyff · · Score: 3, Funny
  5. Hey, CNET, we have some cool new products! by Expert+Determination · · Score: 4, Funny
    CNET: Cool, eh? Just how cool?
    Apple: Really cool!
    CNET: Are you sure?
    Apple: Well, maybe not really, really cool, but still quite cool.
    CNET: Just 'quite' cool you say?
    Apple: Not just quite cool - pretty cool.
    CNET: 'Pretty' cool? Nah! We're not interested. Who wants to report stories about stuff that's just pretty cool? We're CNET. We only report the coolest of the cool dude!
    Apple: OK, OK. They're actually really cool.
    CNET: Great, we'll be there for the announcement.

    3 hours later...

    CNET: Hey! You lied! You said that stuff was really cool but it was just pretty cool. We wasted expensive web site space on 'pretty cool'! What kind of lame ass web site do you take us for?
    Apple: Um...well...we tried to tell you...

    --
    "The White House is not an intelligence-gathering agency," -- Scott McClellan, Whitehouse spokesman.
  6. Re:Paging GN... by Anonymous Coward · · Score: 2, Funny

    Maybe it's a spelling error and he was referring to little people.

  7. Re:First by Anonymous Coward · · Score: 3, Funny

    Man, this is so sad.

    Why is everyone so jealous that Aple is the bestest and inovativestest company in the universe?

    I mean come on! They invented the mp3-player, they produce the wrold's most powerful personal-computer (using the new bestest Intel-processors), and they are overall very modest about it.

    They never use dirty tricks like product-placement (or can you remember seeing a iPod casually displayed in Blade III?) or blog-astroturfing (all Mac-sites are of course completely independent business entities operated by fans, not, as some evil sources and whois-info on the domainnames claim, run by Apples PR-department).

    o, the only thing they can actually be accused of is that they are actually guilty of doing not enough promotion for their products. I think the iPod would have sold even better if there would have been a bit of a campaign for it.

  8. Re:I didn't see much Apple hype... by Cl1mh4224rd · · Score: 5, Funny
    Yet, Microsoft did with Origami and no one paid any attention at all. That is sad.
    Who in their right mind would report about a website with a moving "hole" that says, 'touch me'? *shudders*
    --
    People will pass up steak once a week, for crap every day.
  9. Error in line 3 by Unski · · Score: 3, Funny

    slashdotc: warning: jokes.AustinPowers.frickinlaserbeam() in slashdot.groupthink has been deprecated.

  10. 1:Warning by Unski · · Score: 3, Funny

    warning: [deprecation] IForOne() in Slashdot.GroupThink.Jokes has been deprecated.

  11. Re:Amazing features - Yes by jcr · · Score: 2, Funny

    Those features are ten a penny on every PC these days.

    You have a PC that runs FrontRow? Do tell!

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  12. Re:Toast Racks! by thrillseeker · · Score: 3, Funny
    he British don't believe in hot or cold food.

    But they sure believe in hot and cold water - always out of separate taps in the handbasin in the loo - it's gotta be a law or something.