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New Tool Tracks Online Media Consumption

Posted by ryuzaki0 on from the what's-hot-before-it-gets-cold dept.

Carl Bialik writes "Technology and market research company BigChampagne is introducing a measurement tool called BCDash to let media companies quickly track how people -- legally or illegally -- use their products online. BigChampagne said BCDash will bring together data from AOL, Yahoo Music, iTunes, and Wal-Mart, along with estimates of illegal file sharing activity for specific titles. It's meant as a marketing tool, the WSJ reports: 'Media companies have often been caught flat-footed when a video or song takes off online. By the time they try to capitalize on it, the opportunity often has passed.'"

2 of 71 comments (clear)

  1. Tracking "illegal" file sharing? by skayell · · Score: 5, Funny

    So, how are they going to come up with those estimates of illegal file sharing. And how can I best skew their data? I wonder if I could get all slash-dotters to go along with a massive download of Milli Vanilli songs just to throw them off?

  2. BCDash, soon to be followed by.. by Celestial+Avenger · · Score: 5, Funny

    BCCrash, the program that eliminates BCDash's tracking capabilities.