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Google's CEO Clears the Air

prostoalex writes "Google CEO Eric Schmidt sat down with PC Magazine to discuss some of the current issues swirling around Google, such as China and censorship, growth of the video content on the Internet, Microsoft's planned move into online ads, working with AOL and Internet neutrality." From the article: "Schmidt was quick to say that the acquisition of Writely was not meant to create a competitor to Microsoft Office, which he said solves a complicated and important problem of work productivity. Writely is a server-based editing system where you can move your files around, he said, and there are places where a rich text editor is useful in Google."

37 of 147 comments (clear)

  1. Similar article on the BBC by Paul+Townend · · Score: 5, Informative

    I suspect that this BBC article:

    http://news.bbc.co.uk/1/hi/business/4816848.stm

    was made based on the same meeting....

  2. Creepy: by naught · · Score: 4, Interesting

    from tfa: "He said Google ads are very targetable, because Google knows a lot about the person surfing, especially if they have used personal search or logged into a service such as Gmail."

    not to mention possibly what crimes you've committed. i find myself suddenly not wanting to ever search on the word 'torrent' again.

    --
    -- build a man a fire and he'll be warm all day. set a man on fire and he'll be warm for the rest of his life.
    1. Re:Creepy: by xiando · · Score: 2, Insightful

      i find myself suddenly not wanting to ever search on the word 'torrent' again.

      BitTorrent is a LEGAL protocol. It can also be abused, just like http and ftp. In light of reality, your statement is like saying "I'll never browse the web again" (yes, there are websites with illegal content, but that doesn't mean you should stop using http..). It should also be mentioned that a lot of the documentaries available using BitTorrent goes against everything the government and predominant media would have people believe - and THAT'S in reality why the protocol is being demonized!

      It's about information control, NOT "pirated movies" as the mainstream media would have people think.

    2. Re:Creepy: by Overly+Critical+Guy · · Score: 2, Insightful

      That's a myth.

      Can't argue with that kind of research! Especially the way you find one single freely released movie. Wow! That totally removes the other 99.9% of PirateBay's illegal piracy, including their "Piracy is great!" t-shirts.

      Seriously. BitTorrent piracy is a myth. Yes, there are a small percentage of files pirated using that protocol, just like http, ftp, e-donkey and other file transfer protocols can be abused.

      A "small percentage?!" ROFL! The majority of Bittorrent traffic, like the majority of eDonkey traffic, is illegal piracy. Not only has this been proven before, it's just plain common sense. Which do you think you'll find more sources for in an ED2K search--a Linux ISO or the latest #1 music album? For every legal tracker, there are 100 illegal ones.

      Talk about spinning for an agenda, man.

      --
      "Sufferin' succotash."
  3. Google Acqusistions by Grant29 · · Score: 3, Interesting

    Google keeps acquiring lots of small companies. Who wants to bet that these things are all inteneded for a much larger product that we all assume? Looks like they could eventually captalize on many different markets. Search will probably eventually become what they're least known for.
    --
    Find the best price at PriceAge.com. Price Comparison, Coupons, Reviews, specs, and more!

    1. Re:Google Acqusistions by saifatlast · · Score: 2, Funny

      Engaging in some baseless speculation about Google's intent, eh? Count me in.

      I hear they're working on a line of cars. They'll be free to use, but you have to allow them to track your wherabout at all times, as well as the contents of everything in your car.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't regist
  4. I don't agree totally... by garcia · · Score: 5, Insightful

    "The technology we have is incredibly empowering to citizens," he said. For all the countries we don't like, he suggested we might their change behavior more by giving their citizens PCs, fast connections, and access.

    It doesn't empower citizens of countries that do everything they can to proxy out that information. While I 99% agree with what Google did in China, I don't agree that giving citizens PCs, connections, and access will stop their governments from doing what they do.

    Fuck, the USA is supposedly "free" and "open" and we have quite a bit of the population with access and yet we just let our leaders take FAT SHITS in front of our faces and then smile when they waft the stentch towards us.

    1. Re:I don't agree totally... by digitaldc · · Score: 2, Funny

      in front of our faces and then smile when they waft the stentch towards us.

      Well, to give them some credit, it did say the Google CEO cleared the air. ;)

      --
      He who knows best knows how little he knows. - Thomas Jefferson
  5. Simple Survey by webword · · Score: 4, Insightful

    Do you trust Google less today than one year ago?

    Feel free to explain why. My point of the "survey" is that I think people trust Google less now than in the past. It is taking more and more effort for Google to keep the hearts and minds of the world. There is more speculation. There are more conspiracy theories.

    1. Re:Simple Survey by ajs · · Score: 3, Interesting

      I trust any company less than the identical company with 100 fewer employees, so my answer to that question would have to be "yes". However, I'd also have to point out that when compared to ANY OTHER FOR-PROFIT COMPANY OF ITS SIZE, I trust Google far, far more. This relative trust is highly significant to Google's business, and until they do something to violate that trust (no, censoring Chinese content doesn't violate that trust because it provides more information to the Chinese than they would have had if Google had refused), I will continue to use their products over Microsoft's, Yahoo's and their other competitors'.

    2. Re:Simple Survey by Halo- · · Score: 2, Interesting
      Do you trust Google less today than one year ago?

      Yes, I trust Google a little less today than a year ago, but only slightly. Overall, I trust Google far more than any other company of decent size.

      The reason I trust them less, is because they have grown larger, and are expanding. It is easier to "not be evil" when you have a smaller number of employees and a smaller number of projects. As Google grows, they will inevitably hire some people who are willing to take greater liberties with their user's trust than they have in the past. Usually these people are MBA-type weenies who believe that making money is the only reason to do something. I'm sure Google isn't very receptive to this type of attitude presently, but as they grow it becomes easier for little factions to develop within the organization undetected. Couple this with the pressure on the bright developers to not have their latest spin-off fail, and things might get interesting. The idealists can't watch everyone all the time (and nor do they want to)...

      As I said, it's not that I don't trust Google, it's just that I worry their size and increasing outside pressure may lead to some slippage of their internal culture and ethics.

    3. Re:Simple Survey by MrNougat · · Score: 4, Interesting

      I would say that over the last year, I have seen Google put in some interesting situations. They've made those situations fairly public prior to deciding what to do about them, taken time to make a choice, chosen what could arguably be the lesser of evils, and made that public, too.

      Examples: Google gets beat up all the time for tailoring its web searches to suit the Chinese gov't on google.cn. What about Yahoo and MSN? I'm sure that they tailor search results at teir China sites, too. Google gets beat up for having to turn over data to the Justice Dept, and yet they're the only ones who made any noise about it. I'm sure those same requests were made of other search engines, and that those engines happily turned over the requested data without informing the public at all.

      Do I trust Google more now than I did a year ago? Yes, I do. Because they are public about situations of which the public should be aware, while their competitors are uncannily silent.

      --
      Web 2.0 == Giant Blogspam Circle Jerk
    4. Re:Simple Survey by ajs · · Score: 2, Insightful

      No one said that Google is saving the Chinese from their lot, but the fact of the matter remains that their logic is sound: they can either give no information to the Chinese or give limited, but otherwise accurate information to the Chinese. There is no "give what we want to the Chinese" option. Given that, I don't see how Google's choice was one that violates their creedo.

      Oh, and about "do no evil". Let's keep in mind why they put that in their S1: Every public company MUST do everything in their power to execute their business plan to the best interests of their stock holders. They can be held responsible for stockholder lossess if it can be proven to a court that they did not do so. Google introduced a rather clever loophole: they stated in their S1 (the legally binding form of the business plan (among other items), submitted to the SEC) that they would "do no evil". This is an audacious move, but Google's value at IPO time allowed them to take several liberties that other companies would not have been able to afford, and they took them in ways that clearly benefited the consumer (both this and the dutch auction format which other companies including Slashdot's parent had done in the past).

      How did it benefit the consumer? If Google reaches a point where they are losing market share, and the only hope to regain it is to violate the trust of users (in a legal way), they could do it (and might; no one claims to know what anyone else will do for sure), but they do not HAVE to! That's a fundamental difference between Google and (almost?) all other public companies. Because of that little phrase, they don't HAVE to do anything which could be construed as "evil" in order to prevent shareholder suits because the shareholders were warned up-front of the risks.

      If you took this to be some sort of warm-and-fuzzy marketting speak, you would be correct... IF it had been in a press release or on a Web site. The fact that it was in a filing to the SEC changes everything, and actually hurts Google (there is some (probably unmeasurable) impact to their valuation because of that phrase), but there's nothing that the shareholders can do about it... for now.

      In the end, though, people spend too much time focusing on that phrase. It's meaningless. Google's actions speak far louder than their S1. They have been the first search engine to inform the public of government actions that threaten privacy. They have contributed massively to open source software. They have pushed back (though not eliminated) the steady tide of the advent of banner ads (something that I never thought I'd see!) They have kept Google Groups alive for years, even though it MUST be a money sink. They've been a force for standards compliance.

      Overall, Google may or may not "do evil", but I see strong evidence that they AREN'T EVIL.

  6. Personal info as target by msbmsb · · Score: 5, Insightful

    Also from the article: Schmidt said he saw Writely and other server-based tools as another way to collect and organize the world's data. "All the world's information includes personal information," he noted.

    I was a little surprised to not see anything else in there really about privacy concerns, except that users "need to trust that the information won't be abused by Google or by governments".

  7. Privacy concerns by Baseball_Fan · · Score: 5, Interesting
    One thing that will increase advertising effectiveness, he said, was better targeting of ads. He said Google ads are very targetable, because Google knows a lot about the person surfing, especially if they have used personal search or logged into a service such as Gmail. This he said was true not only of text ads, but for display ads and eventually for video ads as well.

    Am I the only one who does not like Google collecting surfing habits or using email to decide what ads to send my way. What other ways can this information be used? Will Google one day sell this information to employers? Will there be enough data that Google can link surfing habits to a real person, not a virtual internet user?

    Will credit card companies and banks join a data mining company to share collected information?

    Can people imagine if their bank, ISP, and employer joined forces to paint a complete profile of a person? Can that data, when taken as a whole, be used to predict things like how much a person will cost in health insurance, and that data be used to not hire a person?

    1. Re:Privacy concerns by 99BottlesOfBeerInMyF · · Score: 3, Interesting

      There are already a number of companies building profiles of data about everyone and selling it. Unless we get privacy laws passed (fat chance) this will continue. So your bank, ISP, and employer will be collaborating on building a profile of you and they almost certainly will use it in hiring decisions. When employers become large and consolidated, the only way to bargain fairly is for labor to organize and consolidate. This leads to some serious inefficiencies and lots of room for corruption, but it is not like their are any better options.

    2. Re:Privacy concerns by Zathrus · · Score: 3, Informative

      Am I the only one who does not like Google collecting surfing habits or using email to decide what ads to send my way.

      Yes. You're the only one who has ever had any misgivings over it. I'm so glad you finally said something, because certainly nobody else has ever thought it before.

      Seriously - is your tin foil covering your entire body now? Or are you just that much of an egotist?

      Will Google one day sell this information to employers?

      Not without either violating their privacy policy or significantly changing it. But don't let that get in the way of your paranoia.

      Will credit card companies and banks join a data mining company to share collected information?

      No that would never happen.

      Sorry, I was too lazy to link every single letter to a different data mining company, otherwise I could've included ones that operate predominantly outside of the US (although the big 3 all have non-US operations).

      Your concerns on this issue are about 50 years out of date. And, somehow, I doubt that you know that much about the system as a whole either (and yes, I do).

      Can people imagine if their bank, ISP, and employer joined forces to paint a complete profile of a person?

      A rather large amount of that information, particularly the financial data, is already available. See above. If I pull a report on you from the credit bureaus then I can already tell a great deal about you -- where you live, how badly you are in debt (or if you're not), how much you're paid (roughly), possibly what kind of car you drive.

      Can that data, when taken as a whole, be used to predict things like how much a person will cost in health insurance, and that data be used to not hire a person?

      Not bloody likely. Even in Right to Work states you'd have a hard time pulling that one off. You might try, but if you were ever found out then you'd lose far, far more in legal bills than you'd ever gain in insurance savings. Not to mention that you'd get your ass sued off for invasion of privacy -- no matter what waivers you had employees (or potential employees) sign.

  8. Torrents are not illegal. by babbling · · Score: 4, Insightful

    Torrents are not illegal.
    The bittorrent protocol is not illegal.
    The bittorrent method of distribution is not illegal.
    Torrent websites are not illegal.

    The distribution, without permission, of files that fall under current copyright is illegal in most, but not all, places in the world.

    Furthermore, searching for torrents of files that fall under copyright is not illegal. Downloading the torrents themselves might be illegal, I'm not sure. Downloading the copyrighted material itself, without permission, is always illegal. This has nothing to do with it being a torrent.

    I'd say you can safely search for "torrent"...

    1. Re:Torrents are not illegal. by naught · · Score: 2, Insightful

      all of those things are true. however, if you were a media lawyer, which words in someone's google search history would you be looking for? whether the purpose you're using them for is illegal or not, the path is the same.

      --
      -- build a man a fire and he'll be warm all day. set a man on fire and he'll be warm for the rest of his life.
    2. Re:Torrents are not illegal. by soupdevil · · Score: 2, Insightful

      Those of us who want to clear the good name of Bittorrent should do things like seed our favorite Linux flavor, and get our music from places where artists share freely under the Creative Commons license.

  9. Misinstructed by the example of Cuba by amightywind · · Score: 2, Insightful

    To those who talk about embargoing filtering technology to China or other regimes that restrict political information, Schmidt said that personally (not as a Google executive) he was instructed by the example of Cuba. He said the embargo there hasn't worked, with Castro still in power, and with the Cuban people living with technology form the 1950s.

    This is a tad self-serving. The Cuba embargo has failed to bring down Casto because domestic Cuban opposition has been crushed. It is non-existant due to fear, just like China. The Cuban standard of living continues to slouch to the 19th century because their economy is subject to the manipulations of one man! What is the US, as home to 10's of thousands of Cuban refugees, supposed to do? Prop Casto up? At least the US government has the guts to treat Castro like the pariah he is.

    Mr. Schmidt's high thinking solution is nothing more than to act as the Maoists information jailer, or worse, be their stool pigeon. Hard to see how that leads to a better future in China. But ofcourse we know Google is not operating will the goal of higher ethics. They are making a buck. Do no evil?

    --
    an ill wind that blows no good
    1. Re:Misinstructed by the example of Cuba by TopShelf · · Score: 3, Insightful

      While the analogy is a bit of a stretch, the Cuban embargo is still a collosal failure. It hasn't achieved its objective, and doesn't show any signs of doing so in the forseeable future. Why not end it? Just to avoid giving Castro the satisfaction and PR? That's an awfully petty reason to keep a neighbor impoverished.

      I would think that free trade and closer US/Cuba ties would help the anti-totalitarian interests there in the long run.

      --
      Stop by my site where I write about ERP systems & more
    2. Re:Misinstructed by the example of Cuba by KingJoshi · · Score: 3, Insightful

      Insightful? More like flamebait.

      First, you said yourself that "the Cuban standard of living continues to slouch". Don't you think the embargo is partly to blame? Don't you think that possibly lifting that embargo would help those very same people? And doesn't that mean the plan is a failure?

      I'm sure Google has many Chinese researchers. And I'm sure most Chinese people in China would prefer to have Google with censoring then no Google (as those are the only two options really). So you're condemning Google for offering a service in China which also explains that the results are censored (which most other search engines there don't do) when that action does no harm to you and benefits the Chinese, yet you want them to not offer the service which would have no affect upon you and not benefit the Chinese either. Really easy for you to decide no?

      --
      In times like these, it is helpful to remember that there have always been times like these. - Paul Harvey
  10. Google's ways... by bogaboga · · Score: 2, Insightful
    > ...the acquisition of Writely was not meant to create a competitor to Microsoft Office...

    This is how they denied the Gmail in the first place. They even denied working on Google video at first...what haven't they denied in the past and then lived to defend when products came to the market?

    This is one situation where I do not belive what the CEO says.

    They (Google), could sell a Google Appliance (with Writely installed), that wirelessly allows users to access Writely and other services. This can be a very useful thing for medium sized companies in that they will not have to install any software on their individual systems. Now, when it comes to Writely, I wish there was a way I could move a table to anywhere in the document being edited. Google should improve on this and solve other bugs too.

  11. CEO trying to have it both ways- by Tominva1045 · · Score: 2, Insightful



    This CEO is trying to have it both ways- support the stock holders desire to grow the company by putting the company foot in China (hoping for future business opportunities) while trying to not tick-off the Western world user-base.

    It's quite Ferengi of him- and I respect that.

    Plus watching him juggle all these balls at the same time is quite entertaining.

    --
    Cogito Ergo Sum
  12. It's always been about the business. by ah.clem · · Score: 2, Insightful

    "He said the decision of how to act in China was "one of the most controversial decisions the company has ever made," and it took over a year of internal arguments before the company came out with its policies. "It is a hard call, but it is a clear call" to do business in China, he said, and do as the Chinese government requires it to."

    And again, greed wins out over morality. Do business, no matter what the cost. What a sad fucking state of affairs.

    ah.clem

    --
    "Life is not magic." Dr. Ron Weiss - "If we don't play God, who will?" Dr. James Watson
    1. Re:It's always been about the business. by why-is-it · · Score: 3, Insightful
      And again, greed wins out over morality. Do business, no matter what the cost.

      But Google is a publicly traded company now, and there is no place for morality. The board is obligated to act in the best interests of the shareholders. Since there is money to be made in China, Google follows the official party line.

      I'm far too cynical to be disappointed any more. Corporations exist to make money and limit the liability of the owners. I'd say that they would kill people if it paid well enough, but we already know about the tobacco industry...

      Unfortunately, morality, ethics and integrity are empty rhetoric, the real goal is to enhance shareholder value.

      --
      *** Where are we going? And what's with this handbasket?
  13. Is Eric Schmidt still around? by why-is-it · · Score: 4, Funny

    Is Eric Schmidt still around? I thought that Steve Ballmer was going to f*cking bury him!

    Apparently, he did it once before...

    --
    *** Where are we going? And what's with this handbasket?
  14. Wait, only not by Vlad2.0 · · Score: 2, Insightful

    Your argument (if you can call it an argument) doesn't make sense, and here's why:

    Other companies (hereafter, content providers) supply video and whatnot for Google to display on Google Video. Content providers own this content, but don't want to pay for a distribution system when one (Google Video) is already in place. At the same time, content providers don't want to give their stuff away for free (a la your typical Google Video clip). Like any company they want to make a profit and protect *THEIR* content.

    So Google has a choice: They can either 1) Accept the content providers content with the provision that
    they include DRM to protect said content, or 2) Not offer the content at all. Period.

    Since Google would probably like to turn a profit on things like Google video (duh), they choose option #1. Sadly the software is XP/2000 only (which makes me sad), but their *requirement* to protect the content is understandable.

    I don't see how you connect this to a trust issue. It's not Google's content to trust you with. It is the content provider's content and their decision of wether or not to trust you. So if you have a trust issue with anyone, it's with the people who own the content. In this case, don't shoot the messenger.

    Now, with Gmail on the other hand...

  15. Disappointment sets in by eSavior · · Score: 4, Insightful
    In a related area, Schmidt said that while the two companies weren't going to offer full interoperability between their instant messaging networks anytime soon, users could expect a single tool that give you access to both Google Talk and AIM in ways similar to how Trillian treats multiple IM networks.
    I really hoped all the interoperability talk meant more than a multiprotocal client. It would have been nice for google to put up a jabber server that would allow the jabber world to instant message AIM users say via @aim.com addresses (I hear Apple's iChat works like that). Oh well, thanks google for adding nothing to the instant messaging landscape that gaim/trillian/etc didn't add years ago.
  16. An Open Question: by Vlad2.0 · · Score: 3, Insightful

    Why do companies absolutely insist on keeping records of everything? (I make (temporary) exceptions for the following: backups, absolutely non-identifable data for site monitoring and traffic flow, and security logs).

    If I ran an ISP/Service provider and a customer clicked the delete button I'd make sure that stuff was either erased immediately or very very soon (such as a cron job which expunges selected emails every half hour). I can understand logging something like, safe, people trying to telnet or SSH into a system of mine, but not every page view of my site. Why bother? Is it a legal requirement? Are they just trying to cover their collective asses? Sounds like a shitload of work for absolutely zero payoff (other than pissing your customers off...which really isn't a payoff at all.)

    1. Re:An Open Question: by Bongo+Bill · · Score: 2, Informative

      Knowledge is power. Power can be used to earn more money.

      The more you know about your customers, the easier it is to give them what they want. The better you are at giving your customers what they want, the more they pay you.

      Google's job is organizing and retrieving information. It's against everything to stand for to not keep local archives that they can analyze for further insight into the Internet's patterns.

      --
      ...but is it art?
  17. Re:Is google racist? by Xeger · · Score: 2, Interesting

    Actually, it changes Google's mission statement to, "To index the world's information and serve portions of it up to you depending on your culture, locale and in some cases, restrictions imposed by local government."

    Google doesn't care about the color of your skin, they care about the language you speak and the laws governing your usage of the Internet. In both cases, they care about these things because it lets them continue to deliver pertinent information. If they run afoul of Chinese government's censorship policies, China will cut off access to their servers plain and simple.

    While we're on the subject, let's all take a moment to remind ourselves that race is a cultural construct rather than a biological fact. Consider, for instance, that black natives of the West Indies and black natives of Australia share NO common ancestry going back 100,000 years, yet they are both labeled as being of the "black" race.

    Of course, that doesn't keep people from discriminating based on race ... it just makes the foolishness and stupidity of their prejudice all the more poignant.

  18. Re:molesting 18 MONTH olds by Anonymous Coward · · Score: 2, Insightful

    Google does not want to comply with that?

    You fall into the trap of using one extreme example while ignoring all the likely abuses that could occur (and have occurred in the past) when the government gets their hands on information they shouldn't have. It's one thing to cooperate with an investigation, but quite another to turn over everyone's search information for a government fishing expedition.

  19. "Clears the Air" by loconet · · Score: 4, Funny

    So not only do they roll out a magnificent search engine, help research in Africa to clean water, help illiterate kids learn to read/write, fight poverty, etc .. but now they are also fighting pollution?!

    --
    [alk]
  20. Experiments by FishandChips · · Score: 2, Interesting

    Maybe a key line in the interview is this: "One of the things about the Internet is that every experiment is tried," he [Schmidt] said. Maybe Google doesn't have a grand masterplan, which so many folks assume it has. Maybe they take that line about the internet at face value. They try lots of things, and if one works they go for it. Most outfits don't have the resources to scale a success very quickly, but Google do with their truly huge computer farms. And if it doesn't work, no big deal, they run it down or can it. I've no idea whether this is the case, but looking at Google in this way makes it easier to understand, a little less of a mystery. They are opportunists and they pride themselves on not being a big fat corporation that like an oil tanker takes five miles to change course by ten degrees.

    The emphasis on trust is very sticky for them now, though. Google's pitch that it was the company that dealt (or could be trusted to deal) with the world's information has been blown out of the water by the China venture and the recent court stuff about handing over records. I suspect this is going to come back and bite their ass bigtime. Once perhaps Google was the natural "information company"; now they are just another corporation angling for your dollars. Better than plenty, but no longer unique.

    --
    Las qué passoun
    tournoun pas maï
  21. He went on to say... by bill_kress · · Score: 2, Funny

    From the article: "Schmidt was quick to say that the acquisition of Writely was not meant to create a competitor to Microsoft Office, which he said solves a complicated and important problem of work productivity..."

    Schmidt went on to say "When we create something meant to compete with Microsoft Office, you'll know it."