CBS Coming to the Produce Aisle

smooth wombat writes "In the continuing struggle to capture viewers, CBS is pairing with SignStorey Inc. to provide short-form programming designed specifically for shoppers on topics such as health, nutrition, as well as short news and sports items and entertainment. This programming will be displayed on video screens in the produce and deli sections of 1,300 supermarkets nationwide. Virginia Cargill, the CEO of SignStorey, said CBS will provide 1-2 minutes of programming for each video loop that appears on the in-store monitors. Each loop consists of about 8 minutes, half of which is advertising."

Comments

Get over it.

[Saeed al-Sahaf]

and constant harping about signing over your credit profile to avoid being charged penalties of up to 75% on food.

You know that's not true. The issue of Club Cards has been hashed over and over here, but the bottom line is that most do not require any personal identifiers. That the stores give shoppers value in return allowing them to better understand purchase trends is not scandalous in the least except to the tinfoil hat crowd. Get over it.

Re:What is wrong with ALL YOU PEOPLE???

[pearlandopal]

Yeah, actually I did. I don't shop at stores with obnoxious advertising, or patronize companies that have bad customer service/overseas non-understandable customer support. Just so you know: we're out here. Doesn't help any, but not everyone's an utter moron when it comes to consumer habits.