CBS Coming to the Produce Aisle

smooth wombat writes "In the continuing struggle to capture viewers, CBS is pairing with SignStorey Inc. to provide short-form programming designed specifically for shoppers on topics such as health, nutrition, as well as short news and sports items and entertainment. This programming will be displayed on video screens in the produce and deli sections of 1,300 supermarkets nationwide. Virginia Cargill, the CEO of SignStorey, said CBS will provide 1-2 minutes of programming for each video loop that appears on the in-store monitors. Each loop consists of about 8 minutes, half of which is advertising."

Comments

Good!

[Reality Master 101]

A supermarket's margins are notoriously cut-throat. If they can come up with new revenue streams, that will create more margin for them to lower prices because of store competition (no, I'm not claiming they'll lower prices out of the goodness of their heart). If my having to ignore this gives me lower prices, I'm all for it.

Just like I'm all for those stupid "club cards". I used to hate them, until I realized that the suckers who didn't use them were subsidizing me, along with the free advertising and coupons. It's well worth it to me for them to know how many tampons my wife buys in exchange for lower prices. Same theory.

Re:Advice for CBS

[Surt]

Yeah, I guess really no one watches the 4th, 5th, 6th, 7th, 8th, and 9th ranked shows these days.
http://tv.yahoo.com/nielsen/