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Theaters Unhappy About Faster DVD Releases
dolphinlover writes "As movie studios such as Walt Disney Co. have pushed for more rapid DVD releases of movies to combat piracy on the Internet, executives of movie theater chains such as Regal Entertainment Group and National Amusements Inc. have countered, saying that seeing a movie in the theater is a 'fuller, more entertaining experience' and that the time window between movie and DVD releases should even be extended. Their views run counter to Disney's Chief Executive Rober Iger view that DVDs ought to come out simultaneously with the theater releases of movies. Both sides say their plans would benefit consumers. Is either correct, or are both approaching the situation from the wrong angle?"
I download my movies, you insensitive clod!
It's better to vote for what you want and not get it than to vote for what you don't want and get it.
- E. Debs
Regal Entertainment Group and National Amusements Inc. have countered, saying that seeing a movie in the theater is a 'fuller, more entertaining experience'
If seeing a movie in the theater is so significantly better, then there should be no problem here, right? If it's so much "fuller" and "more entertaining," then it should be able to stand on its own without worrying about when DVDs get released.
That's just not the case, though. Many people only go to theaters because that's where movies go first, and people don't want to wait. When given the choice, many would rather have the DVD. It's cheaper (two movie tickets is often more than the DVD price, and you can watch the DVD whenever you like), the food isn't overpriced, you can sit in more comfortable seats, you don't have to deal with people yelling "WHERE YOU AT" into their cell phones, no commercials, no waiting for the movie to start, you can pause the movie if you need to go to the bathroom, the floors aren't sticky, you don't have to drive anywhere, you don't have to deal with other people asking each other "okay so who's that?" and conversely you can converse with your fellow movie-watchers without getting told to shut up, etc. Yes, you have a big screen and nice sound in the theater, but home theater systems are constantly getting better.
The theaters are threatened because a lot of people DO prefer watching movies at home, and they're losing their major advantage. If they don't like it, they should try to make their experience better, not bitch and moan about quick DVD releases.
How could consumers possibly benefit from fewer choices? If seeing the movie in the theater is better, then I'll do that regardless of whether the DVD is out.
What we're really seeing here is the invisible hand of the market correcting an imbalance that's existed for a long time. The stick is piracy: studios don't like it, obviously. The carrot is, if you release the film on DVD immediately, people will buy that instead of the pirated version. A win for everyone except the pirates and the theaters.
And what about the theaters? They've had us over a barrel for years, charging insane prices for tickets and for food from the concession stand. This isn't going to be a lot of fun for them, because now their audience is going to be solely people who actually like to go to movie theaters. And this is certainly smaller than the audience of people who either like to go to movie theaters or don't like to wait for movies to hit video.
The theater owners are in denial about this - they're not planning for it - and that's going to hurt them, unfortunately. If they were to jump on board and start planning for the inevitable, I think it'd work out pretty well. In the long run, it'll work out anyway - some people really do like to see a movie in a theater. I certainly do. Target that audience, and give that audience the experience they want, and you've got a solid business. Unfortunately, it's probably a smaller business than the one you have now. Sad for theater operators, but really not fixable.
So why don't the theaters step up to the plate? Besides fixing all the other things that they often need to (which will be brought up endlessly in this thread) why not sell the DVDs? Here is the theory:
You go to a movie and you when come out you are offered the chance to buy the DVD of the movie you just saw for... $10. Same with the soundtrack (for $6).
If you liked the movie, then you can buy the DVD right then and there. If you didn't, then you don't have to buy it. This would be an extra source of revenue for the theaters, and would probably boost DVD sales (since it would be much easier to sell to someone who just watched the movie than someone walking by a display in Wal*Mart or Best Buy). Those who don't go to movie theaters (like me) would still buy the DVD at a store as usual.
In fact, by selling that DVD for $10 and not the normal $20, I'm betting there are people who would go to the theater just to buy that DVD that way. The cost of that DVD ($10) plus the cost of the movie ($20?) would be more than the DVD alone at a store ($20), but they would also get to have the theater experience for what would be a discount ($10 difference) compared to normal price.
Theaters are still trying to be what they were in the 70s when you couldn't watch any movie you want any time. Heck, things have hardly changed from the 40s in the theaters, except for the lack of newsreels and the amazing number of ads they show.
Comment forecast: Bits of genius surrounded by a sea of mediocrity.
In a movie theater, no matter where I sit, the loudest person in the theater always ends up sitting next to me.
Don't let your girlfriend catch you saying that.
I'm for simultaneous release.
There will always be those who will want to see a movie in the commercial theaters. These are most likely folks who have chosen, for whatever reason, not to invest in home theater setups. There's no problem with that at all.
There will also be those who couldn't be paid to set foot into a commercial theater. These are folks who have chosen to go the home-theater route, however much they chose to spend, and who are tired of screaming kids, sticky floors, and inconsiderate boobs who don't seem to know where the 'Off' switch is on their cellphone or pager. There's no problem with this mindset either.
So, with that in mind: Go ahead and do simultaneous release of DVD and in-theater. Let the paying consumer choose what format they want to see the movie in. Even better, get the rental outlets to pick up on it when the DVD hits. That way, if it looks too good to be true (as 'Robots' did to me... Lord, what a dud!), it'll be low-risk to the buying public to find out.
Heck, simultaneous release might even provide motivation for the studios to put out better movies. If they do such a release, and it bombs, the loss will be much greater than if they just did a theatrical release, so the motivation will be "Do a better job!"
Keep the peace(es).
Bruce Lane, KC7GR,
Blue Feather Technologies
Having a cool home theater system is nice and all but sometimes I just want a reason to go do something. And local theater is really, really hit or miss, and rock shows are loud and it sucks to have to stand around for hours after you've been working all week. What's wrong with going out to a movie?
P.S. I know, I know ... I must be new here.
Breakfast served all day!
This is /.
You mean his mother.
Theaters traditionally make more money per ticket the longer a film is out. The first hot weekend, much more of the ticket costs go to the distributors, later, the theater keeps more and more of the ticket price.
Studios are incented to pack everyone into the first weekend. Theaters want nothing more than the sleeper hit of the year -- where audience builds over time.
Faster dvd releases mean less opportunity for the most profitable time a movie is in the theaters.
The problem with quotes on the internet, is that nobody bothers to check their veracity. -- Abraham Lincoln
Greetings from piracy ground zero (southeast Asia). The day a movie comes out in the cinema anywhere, I can find it at any of dozens of shops within a 10-minute walk of my home on DVD for US$2. The quality is bad for the first few weeks, but the shopkeepers are honest about it, and customers can decide whether it's worth waiting for a better version.
Hollywood studios used to release films months later here than in the US. Absolutely everyone watched the pirated ones, and cinemas were empty, closing down left and right.
Now they do simultaneous release (US and Asia), there is a new breed of cinemas with reclining seats and über-THX Dolby what-have-you, tickets are US$2.50, and films don't stay in the cinema longer than 2 or 3 weeks (this is easier than in the west because there is a far wider range of films to show - in addition to all the American movies they show Hong Kong, Korean, Indian, Japanese stuff, subtitled into 2 or 3 languages depending on the source).
It seems to be working. The cinemas are crowded - last show at the big ones in town is after midnight and even then there are a lot of sold-out screens. The first week a popular movie is out, the only way you're going to see it in the evening is if you make a reservation online or via mobile. People go to the movies for the experience, because the experience is genuinely different from watching at home. And then when the supply of people who want that experience is tapped out, they leave it to the pirates.
So I really don't think the availability of DVDs is cannibalising the cinemas' market. Or if it is, they have successfully adapted to it.
Granted, I've never seen a legit DVD for sale here and I couldn't imagine where to go to find one, but I guess not everyone can be a winner.
"Patriotism is your conviction that this country is superior to all other countries because you were born in it." -- GBS
I bet they wonder why I rank them with telemarketers and spammers...
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Man, purses are made for smuggling snacks into movies! If you don't have a chick to go with, you can usually just put a little lipstick and blush on, stuff a purse full of food, and adopt a lisp. They normally don't say anything.
The typical theater deal is "90% over nut." The nut is the cost of running the theater. Ticket proceeds first pay that, and then 90% of the remainder goes to the distributor, and only 10% to the theater. The profits come almost entirely from the snack bar.
Some movies, such as Star Trek, attact crowds that eat so much junk food that theaters pay 100% over nut--*no* profits other than snack bar.
hawk
The incubation period for the Flu is from 24 to 72 hours.
d Overview.htm
Source: http://www.yale.edu/yhp/departments/health_ed/Col
The incubation period for the Common Cold is from 2 to 3 days.
Source: http://medplant.nmsu.edu/Diseases/cold/cold.htm
Mod parent down as Wrong.
occultae nullus est respectus musicae - originally a Greek proverb
In fact, just after television came on the scene, the film industry was forced to introduce "novelties" like Cinerama, CinemaScope ("Movies Are Better Than Ever!" went 20th Century Fox's ad slogan) and Panavision to counter the "let's just stay home and watch TV!" attitude that was beginning to arise in the early 50s.
Lately, we've seen the advent of stadium seating and of course IMAX. While technically impressive, these latter-day improvements to the motion picture theater experience are really just a continuation of the battle for entertainment consumers' hearts and minds.
Now, with the very-affordable home theater systems available today, and high-density DVD formats about to make their entry, I think it's only a matter of time before theaters begin to die. The cost of transportation, tickets and concessions, not to mention the use of precious time, aren't worth it already to a great many people.
Within ten years, I predict that "new release" will mean a film is now available via subscription service to download to your home theater system, and indoor movie theaters will seem as quaint then as drive-in theaters do now.
Any technology distinguishable from magic is insufficiently advanced.
You think purses are great? Get a friend in a wheelchair, or a wheelchair for yourself!
For one showing, we were able to fit a 6 pack of Cokes, several bags of chips, boxes of various candies, etc. under the seat of a friend of mine's wheelchair (he is actually paralyzed). The only camouflage necessary was a coat thrown over the back and, if someone does see you, the odds of a theater flunky stopping a guy in a wheelchair are slim to none! It's foolproof!
When I was a teenager, me and my girlfriend snuck in a whole rotisserie chicken. It was delicious, if not messy and extremely wonderfully smelling. ;-) We left the container and a pile of bones behind; I'm sure the cleaning crew was non-thrilled.