Sony More Trustworthy Than Microsoft

DesertBlade writes "Forrester Research examined the trust that American households place in PC and consumer electronics. Sony, Dell and Bose all recieved a ranking of A+ while Microsoft recieved a C (I know most of you would say it is closer to a F). "Microsoft faces big consumer defection risk. One measure of consumers' dissatisfaction with Microsoft is seen in the 5.4 million households that give it a brand trust score of 1 [distrust a lot] or 2 [distrust a bit]. Compared with all Microsoft users, these at-risk users have higher income, are much more likely to be male, and are bigger online spenders.(see endnote 7) These households know they run Microsoft software but would be just as happy to leave it behind -- if they could." Does Microsoft face that big of a risk?"

Comments

Re:Interesting quote in the article:

[flood6]

Exactly what I've always thought - allthough I think Apple could blow away any market it chooses to enter.

Well, they haven't exactly blown away the home computer market.

Re:Interesting quote in the article:

[WarwickRyan]

The Apple Car: looks great, but you need to buy a new engine every year......

Risk?

[Max Threshold]

"Compared with all Microsoft users, these at-risk users have higher income, are much more likely to be male, and are bigger online spenders . . . Does Microsoft face that big of a risk?"

Not as long as most people are poor and stupid!

Re:Interesting quote in the article:

[prockcore]

Exactly what I've always thought - allthough I think Apple could blow away any market it chooses to enter. ... as long as the market is "portable music players".

Or did I enter a weird alternate reality where there's a Pippin in every living room?

Bah

[GrumblyStuff]

Damn proles always throw surveys (and elections) out of whack.

Re:Except on slashdot

[Jerom]

You forgot google!

J.

Re:Biased summary

[Anonymous Coward]

Gosh, Apple are just the greatest, *fawn*. I don't mind overlooking the fact that they exaggerate the power of their hardware or wrap their music up in DRM bollocks, 'cause that Jobsy has me swooning because he is just such a dish! I'm just absolutely smitten!

Re:Except on slashdot

[Lord Kano]

You can't easily hate Microsoft, because whether you like them or not, at some point you actually have to use their products. Sony, though, Sony is easy to boycott. Sony you can boycott, and loudly proclaim your boycott, without having to really expend any effort or make any personal sacrifices on your part.

Does it count as a boycott if you use a product without paying for it?

LK

Re:Interesting quote in the article:

[Echnin]

Wouldn't the ball really get rolling *after* they dropped it?