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Dell's Quest For Gaming Cool

Posted by ryuzaki0 on from the not-even-if-they-were-real-aliens dept.

Slate is running a piece looking at Dell's attempt to grab gamer customers via their acquisition of the Alienware brand. From the article: "Gamers want powerful computers, of course, but they also want stylish systems made by a company that they believe understands them. Dell's XPS line of machines certainly provides the requisite power. The PC giant's market clout earns it premium relationships with component-makers like ATI, Intel, and nVidia, often allowing it to be first to market with the hottest technologies. But devoted gamers have still stayed away from Dell. Halo obsessives are not IT managers: They ogle expensive, flashy machines ... and they buy expensive, flashy machines. That's where Alienware comes in."

3 of 126 comments (clear)

  1. Re:alienware by XenoRyet · · Score: 2, Funny
    Lol. Of all the reasons Alienware is now shit, you managed to come up with the most irrelivant one.

    Congradulations.

    --
    If forums teach us anything, it is that logic and critical thinking should be required courses in the public schools.
  2. Re:alienware by Anonymous Coward · · Score: 1, Funny
    Lol. Of all the reasons Alienware is now shit, you managed to come up with the most irrelivant one. Congradulations.

    Learn to spell kthx

  3. Re:Main Distinction by GrumblyStuff · · Score: 2, Funny

    Dell ships everymachine out with a bunch of crap software bundled...

    Hey! That's all value-added!

    Although in this case it's negative values but then that explains the lower prices.