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Dell's Quest For Gaming Cool

Posted by ryuzaki0 on from the not-even-if-they-were-real-aliens dept.

Slate is running a piece looking at Dell's attempt to grab gamer customers via their acquisition of the Alienware brand. From the article: "Gamers want powerful computers, of course, but they also want stylish systems made by a company that they believe understands them. Dell's XPS line of machines certainly provides the requisite power. The PC giant's market clout earns it premium relationships with component-makers like ATI, Intel, and nVidia, often allowing it to be first to market with the hottest technologies. But devoted gamers have still stayed away from Dell. Halo obsessives are not IT managers: They ogle expensive, flashy machines ... and they buy expensive, flashy machines. That's where Alienware comes in."

3 of 126 comments (clear)

  1. This is going to suck by __aalnoi707 · · Score: 0, Troll

    Well now were going to see a quality product from alienware now get infected with intel products, mcafee, and also system restore partitions that are going to destroy the great alienware products. Good Job Dell

  2. Re:alienware by XenoRyet · · Score: 0, Troll
    Wow, you really took the wind out of my sails there.

    I've been taken down a peg, A WHOLE PEG!!!

    --
    If forums teach us anything, it is that logic and critical thinking should be required courses in the public schools.
  3. XPS 600 Renegade Contest by donutz · · Score: 0, Troll

    Don't forget to register for the Dell XPS 600 Renegade contest. It's Fueled by Fire!