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Dell's Quest For Gaming Cool

Slate is running a piece looking at Dell's attempt to grab gamer customers via their acquisition of the Alienware brand. From the article: "Gamers want powerful computers, of course, but they also want stylish systems made by a company that they believe understands them. Dell's XPS line of machines certainly provides the requisite power. The PC giant's market clout earns it premium relationships with component-makers like ATI, Intel, and nVidia, often allowing it to be first to market with the hottest technologies. But devoted gamers have still stayed away from Dell. Halo obsessives are not IT managers: They ogle expensive, flashy machines ... and they buy expensive, flashy machines. That's where Alienware comes in."

2 of 126 comments (clear)

  1. Re:Its hard to be cool in those mylar intel suits. by WilliamSChips · · Score: 0, Offtopic
    American Libertarian who doesn't believe in socialism.... I feel a -1 Flamebait coming....
    Okay, this has annoyed me for a while(and the fact that you're acting like you're victimized when only one of your last 24 posts is moderated below the +2 you get by default for your karma bonus, and it's about Red Hat and not really economic at all). Are there any Libertarians who do believe in socialism?
    --
    Please, for the good of Humanity, vote Obama.
  2. Re:Its hard to be cool in those mylar intel suits. by JordanL · · Score: 0, Offtopic

    Are there any Libertarians who do believe in socialism?

    That's the joke actually. Many people are so woefully ignorant of divergent political stances that they don't understand the differences between the two. (i.e. Libertarians are just really radical right-wing nut jobs, a la free market... or Libertarians are just really radical Socialists, a la freedom in social situations).

    It's supposed to ironic.

    and the fact that you're acting like you're victimized when only one of your last 24 posts is moderated below the +2 you get by default for your karma bonus, and it's about Red Hat and not really economic at all

    The -1 Flamebait bit is a swipe at the fact that I often see conservative political posts market Flamebait or Offtopic, and liberal political posts amrked Insightful or Interesting. Of course its going to happen in a peer review system populated with people who are more likely to be sympathetic to a more "left" cause than a "right" cause, but I don't believe that any system is above criticism.