Apple And The Boob Tube

Rick Zeman writes "The Washington Post talks about Apple's success in product placement in television shows. While 'Apple said it does not pay for product placement and would not discuss how its products make their way into television and films' television viewers are treated to the view and use of Apple products in such shows as 24, Sex and the City, and this year's biggie, The Office. Also from the article: '"Apple is the brand of people who are creative," said Lucian James, president of Agenda Inc., a brand consulting firm. "Where they are using Apple is sort of suggesting artistic-ness."'"

Comments

This probably means nothing

[zappepcs]

For a while in the 90's ... everything, and I mean *EVERYTHING* out of hollywood had one of those green shaded desk lamps in it. (just for fun, when you are watching anything from the 90s, count how many there are ... tv, movies, anything) and that is not because the lamp manufacturer paid for product placement... it is most likely because the prop departments got a good deal on them!

As for Apple, have you seen the programs that they actually show running on television and movies? It is ALL artwork... there is no programming in it. The reason the Mac is shown is probably because that is the only computer the 'program' would run on... Not to mention that when real wintel computing power came along, the Macs were probably sitting around with nothing to do, so made their way to the prop departments... Thats not meant as a crack on Macs, but face it, its probably true. Any wintel machine that gets old, goes on the scrap heap... Mac users keep theirs around for years after they should upgrade.

So, all in all, the probability that there is something to this is less than that of the cubs winning any year soon.

Re:What?

[Edmund Blackadder]

in other words, Apple is usually the brand of those assholes that tell everyone how they are an artist or musician, or (best of all) a movie director and expect to be treated as superiour people because of their self declared artistic ability. In the meantime they have not created anything that has brought even a single person a little enjoyment.

Of course I dont know how much of this is really Apple's fault, but they do encourage it by making their products as conspicuous as possible.

Re:Say NO to Apple Astroturfing, run GNU/Linux

[tkdog]

Could you repost this - but with a user name and ideally a cell phone number and e-mail address? I'd like to be able to get ahold of you in case I need any help with my cheap Linux box. I'm not arguing in favor of Mac, though I'm typing on one, but rather pointing out that a cheap Linux box isn't the best solution to every problem.

Re:What?

[anarkhos]

What was that?

Sorry, I got distracted when you started sniffing your own farts.

Re:From TFA

[Hognoxious]

so many cheap/free used/broken iMacs being tossed out

I work as a network admin at a school

Maybe if you understoood what "broken" meant you could get a proper job?

The old CRT iMacs may seem as useless as a prop to you, but they hold their own pretty well.

The LCD ones hold a cake even better.