Apple And The Boob Tube

Rick Zeman writes "The Washington Post talks about Apple's success in product placement in television shows. While 'Apple said it does not pay for product placement and would not discuss how its products make their way into television and films' television viewers are treated to the view and use of Apple products in such shows as 24, Sex and the City, and this year's biggie, The Office. Also from the article: '"Apple is the brand of people who are creative," said Lucian James, president of Agenda Inc., a brand consulting firm. "Where they are using Apple is sort of suggesting artistic-ness."'"

Comments

Obviously for the benefit of the masses

[Bombula]

I wouldn't say film and television uses Apple to suggest "artistic-ness" so much as intelligence and sophistication.

Which of course means that what they should be using are hacked XBOX 360s running Linux...

Re:Obviously for the benefit of the masses

[marimbaman]

I wouldn't say film and television uses Apple to suggest "artistic-ness" so much as intelligence and sophistication. Which of course means that what they should be using are hacked XBOX 360s running Linux...

Er, wouldn't that be suggesting living-in-parents'-basement-ness?

From TFA

[Space cowboy]

Indeed, actors on [The Office]'s drab workplace set do not use snazzy Apple computers, but rather black, generic desktop PCs.

Of course, for Apple, that works too...

Simon.

MovieOS

[TheSHAD0W]

I bet they have coders all set up to make their computers display what they need to, as props; while if the studios used X86 they'd have to hire their own coders. It's important for the computers to be able to blink "PASSWORD DENIED" in red, and then "password accepted!" followed by the super-secret information fuzzing in with neat video effects.

Re:MovieOS

[Bogtha]

Don't forget if you are searching for something, it needs to flash up each and every record in the database until it finds the one you want.

I can't wait until Google supports this killer feature.

Re:What?

[DaveCBio]

And characterizing all laptops and computers other than Apple as "flimsy creaky cheap plastic crap" is just the sort of attitude he is talking about. "I work better on my Mac. It's a synergistic effect." is another line of bullshit. You are the cliche that you try to deny. A computer is a tool and that's all. If there is something that sets the computer apart like ergonomics or the software on a certain OS is better for your work flow then that's great for you. However, don't try and tell me that the case colour and design have anything to do with "working better".

Re:What?

[Ohreally_factor]

Ah, see, your problem is that you need a mattress on the floor of your office and maybe a blanket to pull over your head when you're on a deadline, and don't want to be disturbed.