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Apple And The Boob Tube

Posted by ryuzaki0 on from the writing-this-on-a-powerbook dept.

Rick Zeman writes "The Washington Post talks about Apple's success in product placement in television shows. While 'Apple said it does not pay for product placement and would not discuss how its products make their way into television and films' television viewers are treated to the view and use of Apple products in such shows as 24, Sex and the City, and this year's biggie, The Office. Also from the article: '"Apple is the brand of people who are creative," said Lucian James, president of Agenda Inc., a brand consulting firm. "Where they are using Apple is sort of suggesting artistic-ness."'"

5 of 170 comments (clear)

  1. Re:From TFA by Anonymous Coward · · Score: 1, Interesting

    I rember when the iMac came out (the crt and the lamp-like style ones) that elementary and middle schools seemed to be buying them by droves. It didn't suprise me when a few years later those now dated models started appearing as props on tv shows. Sure the fact that creative professionals use Apple computers pretty heavily has something to do with their prevalence as movie and TV props, but I also thought it had something to do with the fact that there were so many cheap/free used/broken iMacs being tossed out and sold by educators.

  2. Re:Free product by moosesocks · · Score: 3, Interesting

    This is pretty normal operating procedure from what I understand.

    Everybody wins. The studio gets free props, and Apple gets free advertising. If anything, it works out better for apple, as they get free advertising.

    That said, I think that apple products get chosen by the set designers simply because they're the most stylish/fashionible. If you want a futuristic, high-tech set (ie. 24), Apple's the way to go. It's their job to make the set look good.

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    -- If you try to fail and succeed, which have you done? - Uli's moose
  3. Re:MovieOS by gEvil+(beta) · · Score: 2, Interesting

    Speaking of, has anyone ever created some version of MovieOS that we can use to wow our non-technical friends and family? I'm talking about all the "Password Denied" and "Accepted" messages, along with the slight tick-tick-tick as each character is printed to the screen. And then throw an image zoom function in there, too. Have it load up a really really hi-res image, but display it at like 200x300 and really fuzzy. As you zoom in, it just magically keeps on getting crisper and crisper, giving that MovieOS illusion of infinite-zoom. Now that's an open source project I'd be willing to donate my money to...

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    This guy's the limit!
  4. It is also a clue about the character using the by alfredo · · Score: 2, Interesting

    computer. Most often the hero is on a Mac, and the villain uses a PC.

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  5. Re:MovieOS already exists, under a different name. by Xyde · · Score: 3, Interesting

    Actually that machine was running UNIX. IIRC it was a Quadra 700 running A/UX 3.