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Philips Patents Technology to Force Ad Viewing
An anonymous reader writes "According to New Scientist, Philips has filed a patent for technology to force viewers to watch the ads in a program. Basically they plan to add extra flags to the Multimedia Home Platform that would stop controls from working until the ads are finished." From the article: "Philips' patent acknowledges that this may be 'greatly resented by viewers' who could initially think their equipment has gone wrong. So it suggests the new system could throw up a warning on screen when it is enforcing advert viewing. The patent also suggests that the system could offer viewers the chance to pay a fee interactively to go back to skipping adverts."
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Hard to resent something you will never buy.
A TV that won't let me turn it off when it catches fire sounds great !
There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
a tv that realizes you've gotten up to get a sandwich and replays the commercials when you return.
MY GOD, THIS IS PROGRESS?!!?
Just start a lottery, where the winner gets to beat the piss out of the guy who thought of "forced advertisement".
A sure winner.
I work for the Department of Redundancy Department.
the next step is to simply have metallic arms come out of your chair, pin your arms down, peel your eyeballs open, and moisturize those pupils for 3 minutes.
"when you fall in a bottomless pit you die of starvation."
...if they patent this, then nobody *else* will do it, and than we can all just go and not buy Philips TVs.
My desire to buy a Philips product ever again in my lifetime just plummetted to zero. Nice work, marketing department!
I hate the forced adverts on DVD. what pisses me off even more is when they aren't even advertising products, they're just forcing me to watch their "copying DVDs is piracy and is the same as mugguing someone so don't do it" bullshit. on a DVD I've just fucking bought anyway.
stuff like this, like computer game protection, just makes it easier as well as cheaper to get things illegally.
that's it I'm going back to books.
For the perfect anti-Unix, write an OS that thinks it knows what you're doing better than you do and let it be wrong.
You clearly have not read the patent. There was something about chains, locks, and first born children in there.
"Philips' patent acknowledges that this may be 'greatly resented by viewers'" I don't think resented is a strong enough word. Maybe loathed, but even that, I don't think, is strong enough.
...Anybody remember those Magnavox TVs that actually detected when a commercial was playing and attenuated the volume to make them less annoying? I believe it detected the audio compression technique that commercials use to seem louder than the actual program or something like that. Now that was technology for the consumer.
And I am not being facetious. I can't wait for them to start adding flags identifying commercials to TV signals. One day later I bet there is a plugging to MythTV that perfectly edits your recordings to be commercial free.
What with Digital TV lock-ins & broadcast flags I have no intention of ever buying mass market cable equipment again anyway. In the future all of my TV watching will be downloads anyway. This will just make it easier to get commercial free programming.
I hope people buy these TVs like hot cakes, cause I won't.
I'm not watching porn ! *Clicks button desperately*
I don't think you get it. You're FORCED to watch the advertisements.
Part of this system will be eye-instruments similar to the ones used in A Clockwork Orange that keep the lids of your eyes fully open and staring directly into the screen. There will be no way of skipping the ads nor averting your eyes away from the ads.
Of course, for a small fee you can avoid all of this.
"Leo Fender was in a 'state of grace' when he designed the Stratocaster." -- Paul Reed Smith
Pretty soon it will be cheaper and less annoying to go see movies in the theater.
I guess I'll have plenty of former TV time to perfect my Civilization IV skills. Or I could write another book.
But Civ IV first.
When I buy something, I buy it for one very simple purpose: to gain exclusive control over it.
If Philips wants to keep control over a TV or other device, that's fine. Give it to me, loan it to me, and I can accept that the owner keeps control over it - and I'm not the owner. But we have a technical term for selling property without turning over control, and that term is 'Fraud'.
When I sold my previous home, I surrendered control over it to the new owner. I no longer control how that house is used, who may come and go, and which TV shows may be watched in the living room.
It looks like Philips wants to pretend to sell me a device, while keeping control over it. That's not a sale, and presenting it as one is a clear case of fraud.
When ads are on I go read articles on /.
I used to hit mute and do the same (or read email) until I got my MythTV box. I couldn't live without it - watching ads and tv in real time, how archaic.
Actually, this article gives me a better idea, which as probably been thought of before, but it's new for me! Let's start thinking up technologies (like not being able to skip commercials) which we reeeeeally would hate to see come to market. Then let's patent it, and not license the patents. If these media companies can use the law to limit fair use, then I think we should use the law to limit their anti-consumer techologies. We could then make money on the side when they try to implement these techologies by suing them for infringment.
Which is why people like Sirius or iPods: commercial free. Hey, there's a concept that works! No ads + pay for content = happy customers + profit.
'Yes, firefox is indeed greater than women. Can women block pops up for you? No. Can Firefox show you naked women? Yes.'
It seems likely that we have until the patent expires before non-Phillips products can use this technology without paying licensing fees. :-) Also means no open source implementations for about 17 years...
We might not have to wait nearly that long before some insane law gets passed that mandates technology like this. Perhaps through some kind of back-handed method like a rider on an appropriations bill (can you say "broadcast flag?") or by bundling it with some kind of legislated DMCA control built into the players.
Far-fetched? Maybe. But six-odd years ago, who'd have thought we'd see DMCA at all? Remember: DMCA is not about protecting copyright, it's about controlling access and I think we have yet to see all of the ways that content providers would like to use that control.
If it weren't for deadlines, nothing would be late.
"Warning: Phillips electronics engineers are clueless asspirates. Their marketing weasels are worse. While you're watching this shit, they're busy thinking up the next stupid-ass idea."
Also known as extortion.
Phillips was just not thinking clearly when they invented this. There will be a flag at the start of commercials, and another at the end, to tell the anti-skip system when to activate. Just how long do you think it will be before someone figures out how to use the flags to start and stop the fast-forward button? This system of flags would be just as effective at automatically skipping ads.
- No ripping to a PC; excuse: piracy.
- No shooting of copyrighted objects with a camera; excuse: piracy.
- No open formats such as mp3; excuse: piracy.
- No skipping ads and copyright ads on DVD's or TV; excuse: piracy.
- Fetch your seearch history and habits from search engines; excuse: piracy/child porn/terrorism.
- Back door on cryptographic solutions for the government; excuse: piracy/child porn/terrorism.
- Storing your e-mail and traffic for later review by the authorities; excuse: piracy/child porn/terrorism.
We're looking for further excuses to install RFID chips under your skin, and electric zappers to control your actions, stay tuned.
Since it's the Digital Millenium Copyright Act of 1998, I'd say that 6 years ago we had a pretty good idea!
(yes, I know that wasn't helpful)
I let my wallet speak for me when it comes to this crap...
:) Bleh!
I won't buy a philips product if it enforces viewing of ads...
Or anyone else's product of like features...
This is why I DO NOT have Tivo and do NOT watch much TV.
Heck, Most of the time I still use my VCR to record any "MUST SEE TV" - (c)NBC And just FF through commercials... Unless it is one I WANT to see (heard from friends after souper bowle or some such reason.)
No, My computer is not an 8088 either, but yes, sometimes lowtech is the way...
oh, and of course there is the famous (Click) surf or (Click) off buttons.
If Phil & Co were smart they would make note of this... It's ashame that I already skip going to the movies because they force you to watch adds after purchasing a license to experience the content of the film in comfy seats with loud surround sound.
But then again, I don't think I've missed toooo many movies that were worth seeing anyways.
--- Relax, that mass muderer is just trying to reduce our carbon footprint, one fetus at a time...
The idea was that the ad would get dealers'/druggies attention because they're used to hearing the TV running in the background.
In advertising, sometimes anything you can do to set yourself apart from everyone else is a good thing.
[Fuck Beta]
o0t!
This is what I see happening:
- The companies that sell these devices leave out the part about them forcing you to watch commercials.
- A huge amount of people buy them.
- Less than a month later, customers get pissed off at the company and return the devices to wherever they bought them.
After loosing tons of money over this, the companies finally realise that they have to listen to consumers.
Of course, this would only happen in a perfect world. Something is bound to come up that will prevent people from receiving refunds or something of that matter.
-1 disagree is not a modifier for a reason. -1 troll, flaimbait, redundant, overrated are NOT acceptable substitutes.
This idea goes exactly against what successful companies like Google and Overture are doing. This will totally turn off consumers to anyone who implements this. Good luck.
No Sigs!
I would acutally welcome such flags in programs. It will make it so much easier to detect and autoskip commercials in mythtv. Right now it is about 80% accurate in skipping commercials using the methods available. With actual flags in the broadcast this will be 100% effective. Very cool!
Philips suggests adding flags to commercial breaks to stop a viewer from changing channels until the adverts are over.
So I'm surfing through channels, click, don't want that, click, nope, click, nope, click, nope, click ADVERTISEMENT and I'm stuck. I have to watch the add according to this until it's over and then i can go back to surfing to find out there's nothing on. Now THAT will suck.
-=JML=-
And I quote:
"Where I was taken to, brothers was like no cinnie I ever viddied before. I was bound up in a straightjacket and my gulliver was strapped to a headrest with like wires running away from it. Then they clamped like lodlocks on my eyes so that I could not shut them, no matter how hard I tried."
Sorry guys. This has already been done by the guys who made A Clockwork Orange, circa 1971.
"No problem. I have the capacity to do infinite work so long as you don't mind that my quality approaches zero."-Dilbert
I really like the companies that set themselves apart by not showing any ads. I can't remember what they're called though. ;)
Exactly. I buy a lot of DVD's but I also rip a lot of rentals too. Every time I learn of some bullshit scheme like this the numbers rise on the ripping side. As things stand right now I rip a lot of the ones I buy anyway to make "disposable copies" while protecting the originals.
When I rent a movie and rip it to make a keeper is it stealing? I guess so but I don't really care at this point. They hack away at my rights and in return I hack away at their profits.
Sure I'm not right but neither are they. They might be "legal" but that doesn't make them right.
Appended to the end of comments you post. 120 chars.
According to TFA, it does (or can be used to) stop a viewer from changing channels during commercials. (And if the show you want to watch starts during a commercial break in the one you're watching now? I guess that's tough luck.)
Tom Swiss | the infamous tms | my blog
You cannot wash away blood with blood
Are you Canadian by any chance?
You should get modded up -- that's actually an interesting way of using the flags. If Philips has a patent on using the flags to force viewing of commercials, maybe somebody else will use the same flags to skip them? That wouldn't infringe on the patent, would it?
... but skipping commercials? Now that's a feature worth trolling through some shady businesses in Chinatown for. Why? Because it's something you can easily show off. You and your beer buddies are sitting around watching the game you TiVoed the day before; a commercial comes on and everyone groans...but with a sly wink you pick up the remote and--wham!--back to the game. That's a hell of a lot more impressive than "look, I can play imported anime!" or "I can play weird subtitled French porn!" to most people, I'll bet.
Of course, they'll probably only ever roll out such flags inside an end-to-end DRMed; a Roman orgy that makes HDMI look like a wet dream by comparison. You'd only be able to view the media on an approved platform, and the approved platform would then be forced to use Philips "no skipping" features. (I propose the system be given the brand name "MindRape(TM)" -- think that'll fly with the focus groups?)
I do think though that implementing a feature like this would push average consumers towards pirated or illegally flashed equipment faster than anything else. Let's face it, Joe Consumer doesn't give a shit about playing HD content on Linux and probably won't own one of the early HDTV sets without HDMI
Yes, it's sad when FF-ing through commercials is something that people will be able to get a slightly deviant thrill out of doing, like running a red light on a deserted street at night, but I think that's the future we're hurtling towards.
"Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
That wouldn't help them really. You could still use the current methods of commercial detection. The flag would still signal you that a commercial is definitely coming up within the next few seconds or so, and greatly increase the hit/miss ratio of the algorithms.