Xbox 360 Doesn't Want To Be Hardcore

An anonymous reader writes "CNET.com.au has just posted an interview with Microsoft Game Studio head Shane Kim. The head games exec for the Xbox 360 admits he wants the console to be more family friendly (read: more like Nintendo and Sony). From the article: 'The positioning of the platform is very different now. We were so paranoid that people knew the Xbox was a hardcore gaming machine in the first generation that we really alienated, or closed off, a lot of our opportunity.'"

Comments

Wierd

[Kent Simon]

I thought this was Nintendo's strategy. Microsoft pushing for HD, and debuting at 400 bucks, and a huge focus on graphics seems to me 3 very blatant pushes for trying to capture the "hardcore" area.

Re:Xbox is for fratboys...?

[mypalmike]

Nintendo's for people with good taste and who appreciate the finer things in life.

Darling, don't forget that after the polo match, we have dinner with the Addisons, then cocktails on the veranda, followed by the fundraiser at the Museum of Modern Art, and then the Pokemon tournament. Don't forget to bring a couple bottles of Dom and the DS.