1 Million 360s a Month By Year's End
GameDailyBiz reports that Microsoft plans to have one million 360's produced a month by the end of the year. From the article: "As has been previously reported Xbox 360 production and availability has already been significantly increased in recent weeks. In the period through Microsoft's fiscal year ending in June, the company expects to pump out 2 to 3 times the number of units it did previously. With Sony's PlayStation 3 launching this November across the globe, Microsoft still has a window of opportunity during which it can extend its lead in the next-gen race considerably."
It's an XBOX Manufacturing station...
The quote in the abstract is quote misleading. Mr. Lin from the Wistron company said it; Wistron makes some of the 360's for Microsoft.
Just ramping up production won't mean more people buying them. Maybe some none sports/FPS games would help things out. Or a game that you can't buy for $10 less on the older generation (might not be as pretty, but it's $10 less and is just as fun). Lower system price would be nice too, as only the early adopters (most of which have their 360 already) are willing to pay $400+ for a system with little original content.
Read my blog posts on usability.
At one million per month, it sounds like they're going from terrible undersupply to terrible oversupply.
{ - Generic Guy - }
Increasing the rate of production is all well and good, but how big is the installed base for 360 right now, and how big do they expect it to be by the time PS3 comes out?
I'm especially curious about non-US markets here. Has the 360 been selling ANY units in Japan? Last I heard, the answer was no; what happens if we have the 360 as the runaway winner of this console generation here in the States, but the PS3 or Revolution annihilates it in Japan? It would be kind of a weird dichotomy...
When you decide to build from commodity parts, you're deciding to sacrifice performance for development speed. Maybe the XBox 360 won't be as good as the PS3, but it will certainly be more available and cheaper than it. Which is the same reason Nintendo's "underpowered" system shouldn't be ignored. They're parts are even more readily available than those in the 360 (with the possible exception of the controllers) so they should be able to roll them out quickly right out of the gate and with some EXCELLENT first party titles. If they can just get Konami, Square Enix, Capcom, et al to fully commit to at least one launch game (or soon after launch) than they may be able to reverse their recent console fortunes.
Read my blog posts on usability.
You read it, the story was widely reported, but it wasn't true, just another internet rumour.
Sony have committed to a worldwide release in November 2006.
Ewan
ButtonBashers.com
The 360 seems to have just about as many custom parts as the PS3. The 360's CPU and GPU are custom designed just for the 360 and the 10MB EDRAM is hardly a commodity part. The 360 even uses some funky proprietary wireless signal instead of bluetooth(like the PS3).
If you discount the Blu-Ray drive then the PS3 will probably use less custom parts than the 360.
I have a roommate who went back to WoW a week after plunking down more than $600 for a 360 and 3 games. Maybe Mr. Lin was talking about 1 million units total.
There is no more shortage, and there hasn't been for some time. I see Xbox360s for sale at standard retail price, both the "value" edition and the full one, all over. Anyone who wants one can just go pick one up.
I wonder how many people who don't already have an Xbox360 are actually going to buy one in the near future. Microsoft likes to spin this as though they're producing more units to cover the huge demand and reduce shortages, but said shortages are now nothing more than an illusion. I honestly believe that most everyone who wants one already has one or can't really afford one.
It's funny how, despite all this, I still think that Sony is in a worse position than Microsoft in this round of the console "wars."
GeekNights!
Late Night Radio for Geeks!
"I'm especially curious about non-US markets here. Has the 360 been selling ANY units in Japan? Last I heard, the answer was no; what happens if we have the 360 as the runaway winner of this console generation here in the States, but the PS3 or Revolution annihilates it in Japan? It would be kind of a weird dichotomy..."
Microsoft didn't even run one commercial or print ad for the 360 in Japan prior to launch. That is a good indicator of what MS thinks of the Japanese market.
MS would be perfectly happy of dominating the States (which it might the way the PS3 is going) and losing in Japan.
Friend of mine had to stand in a line of over 40 people for 8 hours a month after launch to get a console and they are still very rare to find on shelves. The demand for this product is unreal.
While I do agree that this is hype from MS, and if they produce 1mil/month, they are going to need alot of warehouse space...
The shortage still exists in localities. In my area, the only the only 2 places that carry them (walmart and shopko) are barely getting them. Shopko hasnt had any in months, and walmart gets maybe 5-10 a month, and they sell w/in a day or 2 of receiving them.
I don't buy that for a second.
Mark my words:
2007 (probably not even *EARLY* 2007)
-Eric
SJW: Someone who has run out of real oppression, and has to fake it.
You might be right, but they have been very vocal with their statements about November. Which just means they'll look very stupid if it does slip into Feb/March.
More likely I suspect they'll put out a token amount in Europe so they can claim a worldwide release and spoil the Xbox 360 christmas sales with "Wait until January for more PS3's" hype, then not ship any more until March..
From this Boston.com article:
Back in September The Register described MS's problems with Japan the previous time around:
They clearly wanted to gain ground in Japan. Based on the huge advantage in release dates you'd think they'd have some traction. Right now their sales are last in that market -- behind the GameCube.
Meanwhile I can walk to the nearest GameCube here in Minneapolis and find 360s stacked up on the shelf selling at list price. Huge demand: no. Not here anyway. Some mild interest -- it's the newest thing -- but the kids playing Call of Duty down at Target can't afford to buy the dang thing.
"Fundamentalism" isn't about divine morality. It's about human authority.
How would this not be different? Your Jap Zero analogy does not hold AT ALL.
I know two people who just bought Xbox 360s, and I'm getting one next month. The constrained supply was a huge factor in our decisions to get them now.
And the men who hold high places must be the ones who start
To mold a new reality... closer to the heart
A whopping 40 people, and the wait was still 8 hours? I'm curious how that indicates unreal demand more than it indicates a horrible supply problem.
There is no difference between demand quantity that exceeds supply quantity and supply quantity that falls short of demand quantity: QD > QS iff QS < QD.
2007 launch for sure.
.. their 6 year old product is still the top selling console in the US and the top selling home console in Japan (and I only assume the same is true for Europe).
Think about it
Why would the want to cut off sales from their cash cow when there is no imminent threat? They're going to ride the PS2 as long as they can (without hurting the PS3).. after all, Sony is in the business of making money, not producing shiny new videogames for the betterment of mankind.
These pretzels are making me thirsty.
Reverse their fortunes was solely about the market share. While forming a niche is nice, every company wants to be the top dog. With strong third party support and a price that undercuts their competitors, Nintendo can regain that top spot (a spot that I, personally, feel they deserve--as long as they don't abuse it like they did last time they held the position). Plus, I remember reading somewhere before about a comment Iwata made before the launch of the DS that if the new handheld and the new console don't succeed that Nintendo would have to consider folding out of the game because even though they may have profited from the GameCube they thought of it as a failure.
Read my blog posts on usability.
A horrible supply problem such as shipping thousands of units to retailers where there is no demand rather than to retailers where there is demand would certainly explain the conflicting anecdotes of some posters claiming that units are just collecting dust on the shelves while other posters claim that no one can find them in stock.
That's true to an extent, but Sony do have a number of partners who's business plans rely on the Playstation 3 being on sale at the end of this year.
If Sony slip the release back, then the likes of EA, Ubisoft, Konami, etc, will make their displeasure quite clear, and might even stop or scaleback the PS3 developments they're doing - after all, the publishers would much prefer 1 system to have 100% marketshare, it would save them a fortune in development costs, and whether it's Sony of Microsoft doesn't really bother them.
Also, Sony are relying on the PS3 to drive Blu-ray in their battle against HD-DVD, if they were to announce that it wouldn't be out until next year, then you'd have some pissed off movie studios who have committed to Blu-ray movies when there's no mass-market players for it.
Ewan
Quantum mechinaics, i'm sure....
...of those million units will be defective? Over the last two weeks, four of my co-workers bought XBOX360s. Three of them needed to be returned.
April: 1
May: 2
June: 3
July: 4
August: 5
September: 7 (kickin' into overdrive)
October: 10
Nover: 12
December: 1,000,000
Good plan.
Has the 360 been selling ANY units in Japan?
Nope, that's why they can pump out a million a month for the US.
The PS2 sold just shy of a million on opening weekend . Just in Japan. And 10,000,000 in 13 months.
I think we already see how the dominance in this generation is going to play out (unless Sony prices themselves out of the market); Nintendo's not claiming it (by design) and Microsoft can't reach it (by ineptitude)
However, they're still important... having 3 competing consoles last generation was the best thing for customers everywhere; just remember the pre-E3 price wars. Competition keeps companies on their toes.
Don't think of it as a flame---it's more like an argument that does 3d6 fire damage
Where did you come up with this??? I'd love to see the specs to the 360's wireless interface, but the only thing that has been freely published is that it uses the 2.4Ghz frequency... what are you basing this on? Do you have headphones that use this????
The Blu-Ray drive is special and will increase the price, but it also lets you play HD movies. Oh, and I expect to see at least some of the ideas from the revolution's controller put into the PS3's controller.
I wish the games would now pick up - both in terms of quantity & quality. I'm starting to buy XBox Live games now due to the lack of enough good stuff available. There were what, 13 games at launch, and only around 20 now, almost 6 months later? What happened to all of the lead time the developers had?
Aren't the CPUs just rather normal G4 PowerPC processors? And the GPU something close to what we have in PC? Sure, its still a bunch of custom stuff, but the PS3 Cell and BluRay seem to be quite a bit more complex.
There's still a shortage in many areas, and a good supply in others. Hopefully we'll see that sorting itself out over the next few weeks. Having your product actually on the shelves can only help sales!
---- Den ene knappen er powerknapp, den andre er Bender voice knapp "Bite My Shiny Metal Ass"
We've got tons of 360's... All the samsclub's have a large number of the $399 bundles.
Hmmm... Pie...
I think it really depends on where you live. Where I live in "Microsoft country" (the greater Seattle area), Xbox 360s are still very much hard to find. It's gotten a lot better, no doubt, but I still don't see them just sitting on shelves. Everyone I know who REALLY wanted a 360 has one, but some of the folks I know who are more casually interested in the console are still waiting till they can just pick it up at their local electronics/game store.
I've heard the same shortages from friends around Austin and the Northern Virginia area. But I have heard people claim, in more rural areas, that yes, 360s are much more readily available.
-- jchenx
But if you're going to add XBox + XBox 360 to make a comparison, should you not also add PSP + PS/2 and Game Boy + DS + Game Cube to compare it to?
I still maintain that the most interesting numbers won't come out until early next year.
I could have sworn I read somewhere that the PS3 was delayed until 2007. Am I remembering incorrectly?
I hope not because for some reason the release of UT2k7 is set to coincide with the release of the PS3. This includes the PC version, which is the only one I'm interested in.
I know this has been discussed before but I really don't like how the industry seems to be tied more and more to consoles these days. The only console game that has held my interest in the past 6 years has been Katamari. The only console I would even consider buying in the future is the Revolution due to it's controller but I'm still going to wait a few months after it's release to see if even that is worth it.
"Nobody knows the age of the human race, but everybody agrees that it is old enough to know better." - Unknown
after all, the publishers would much prefer 1 system to have 100% marketshare, it would save them a fortune in development costs, and whether it's Sony of Microsoft doesn't really bother them.
So Nintendo is just going to vanish due to sheer terror or something?
HDMI is the future for video cables and you can pick one up for $20ish today and that price will drop, the 360 requires a $30 cable for anything but composite.
IBM's CELL blades are interesting, although they are just prototypes. The Cell will be in some stuff, it has a chance of catching on in media apps, but I'm guessing it will end up only being successful in the PS3.
The 360's hard drive is completely unupgradable, you can't upgrade it even if you rip the damn thing apart. The 360's hard-drive situation really couldn't be worse...
The off-die memory is cheaper, but the fact that the video card needs two dies connected with a 200 GByte/sec bus just isn't cheap or "commodity".
The 360 can use USB drives and controllers, but so can everything. The 360 has no real intigration with the iPod(it can't play iTunes DRMed AAC) or the PSP(nothing but a jump drive to the 360)
PC ports generally suck... but I guess it takes all kinds...
I'd take this "news" with a day-long immersion in the Dead Sea, but as reported on a Spanish news site's forum and attributed to "Adam McLoryan" of Microsoft:
The 360 will see a ~$100 price drop come October.
(In response to PS3 online), Xbox Live's price will be reduced, possibly made entirely free thanks to sponsorship and promotion.
(In response to NDS's online play), a new for-kids version of Xbox Live will be created, with a kid-centric dashboard.
Small potatoes make the steak look bigger.
They appear to be based on the G4, but have been redesigned:
"The chip contains three identical, customized IBM 64-bit multi-threaded PowerPC-based CPU cores, each implementing two simultaneous instruction threads and featuring clock speeds in excess of 3 GHz. The cores are enhanced with specialized function VMX acceleration for gaming applications, as well as with a high speed 128-bit vector unit. Additionally, the processor includes a 1 MB Shared L2 Cache with custom logic for high-speed data streaming for graphics and system applications, and provides an aggregate front side bus (FSB) bandwidth of 21.6 GB/sec, IBM added.
The chip is highly configurable and programmable, based on IBM's eFUSE technology. It contains 165 million transistors, and is fabricated in IBM's 90 nanometer Silicon on Insulator (SOI) technology to reduce heat and improve performance, according to IBM."
~nate
Didn't sony commit to a 'Spring 2006' launch? Repeatedly? Then deny they would miss the deadline until the deadline passed? Why is November 2006 any more reasonable or believable? That is merely the most recent line of BS they are feeding everybody.
~nate
Many of your comments are correct, but you are (partway) wrong about the cable.
If you get the premium version, you get component (and composite) cables in the box.
No reason to lie.