Apple to Build Second Campus
Randy writes "Apple plans to expand dramatically in Cupertino by constructing a second major campus, one mile from Infinite Loop. Lamenting the fact that 'there aren't many apricot orchards left' upon which to build a new campus, Apple CEO Steve Jobs noted that Apple nevertheless managed to do the trick by purchasing several contiguous properties." From the article: "The maker of Macintosh computers and iPod digital music players will house 3,000 to 3,500 employees in the new campus, about 10 minutes away from its headquarters on Infinite Loop in Cupertino. Jobs estimated that it will take three to four years to design and build the new campus."
They aren't making (entirely) free software, so I don't think we should care about them.
one mile from Infinite Loop.
and then
about 10 minutes away from its headquarters on Infinite Loop
10 minutes seems a little optimistic to travel one mile in that area. He must mean on foot, it would take twice that long in a car.
An infinite loop would have plenty of room to grow.
For a minute there I read "Apple to Build Second Coming". And it only seemed a bit strange.
or a secret underground tunnel... the iTube!
No mention of "one more thing" at the end of the presentation. The lighting was also all wrong and there wasn't a 50 foot high media screen behind him demonstrating the new land purchase. Plus he wasn't even on stage - what's up with THAT?
Finally and the rumors from ThinkSecret.com on the construction of an in-orbit death-star battlestation were off by a large margin.
Featuring all of the things you need, and none of the things you don't... like lightbulbs that need changing. For the poor, they'll also be introducing the iHouse mini. All of your favorite iHouse features in a small profile.
Several analysts have downgraded Apple's stock, after the meeting.
They cited the lack of any major product announcement in his presentation as a sign of weakness.
Darth --
Nil Mortifi, Sine Lucre
I suggest: Apple ][
End of Line.
I will seed Think Secret and AppleInsider with some good fodder for an article about this.
This move is clearly proof that Apple is going to spin the music division into its own company. One campus for computers, one for music publishing/distribution.
gameDB