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Apple to Build Second Campus

Randy writes "Apple plans to expand dramatically in Cupertino by constructing a second major campus, one mile from Infinite Loop. Lamenting the fact that 'there aren't many apricot orchards left' upon which to build a new campus, Apple CEO Steve Jobs noted that Apple nevertheless managed to do the trick by purchasing several contiguous properties." From the article: "The maker of Macintosh computers and iPod digital music players will house 3,000 to 3,500 employees in the new campus, about 10 minutes away from its headquarters on Infinite Loop in Cupertino. Jobs estimated that it will take three to four years to design and build the new campus."

4 of 94 comments (clear)

  1. link to video of Steve Jobs address by laurensv · · Score: 4, Informative

    Steve Jobs addresses Cupertino City Council
    watch it here

  2. Re:California business baffles me.... by dgatwood · · Score: 3, Informative
    Sorry, to be more precise, they are growing (continuously), but that growth is orthogonal to the move. Presumably, the move is partially to facilitate future growth as well, but the move is mainly to consolidate the corporate sprawl that causes some employees to have to drive for two or three miles just to eat in Café Macs.

    --

    Check out my sci-fi/humor trilogy at PatriotsBooks.

  3. Re:Does anyone know where exactly this is? by fm6 · · Score: 3, Informative

    The San Jose Mercury News has a map. Note to submitters: the San Francisco Chronicle isn't nearly as good as the MN on computer industry news. Try to find the MN link before submitting.

  4. Re:California business baffles me.... by oatworm · · Score: 2, Informative
    I live in Nevada, and I can tell you precisely why.

    1. Finding sufficiently trained employees for the kind of work Apple does would be very difficult. The only way Apple could get the kind of talent they need would be to hire them in CA and relocate them, which a lot of companies do. This is great and good, of course, until somebody quits; since there's little native talent, who do you replace them with? UNR/UNLV grads? They're both getting better, mind you, but they're nowhere near good enough to pull that off, and neither university is cranking out grad students anywhere near fast enough to meet existing local demand, much less staffing another Apple campus. This is why tech companies group together in the first place.
    2. Our unemployment rate is around 3.5-4%, meaning finding talent of any sort is especially difficult right now.
    3. Nevada is becoming more expensive to live and set up shop in. Getting a new home in Reno used to cost about $150k 5-10 years ago; that number is now somewhere past $300k, and with water rights selling around $40k/acre-foot, that's not going down anytime soon. LV prices, as I understand it, are comparable. Granted, they're still less than Bay Area prices, but the only place that isn't these days is NYC.
    4. Proximity to existing staff - this has already been mentioned, though.