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Apple to Build Second Campus

Posted by ryuzaki0 on from the iexpand dept.

Randy writes "Apple plans to expand dramatically in Cupertino by constructing a second major campus, one mile from Infinite Loop. Lamenting the fact that 'there aren't many apricot orchards left' upon which to build a new campus, Apple CEO Steve Jobs noted that Apple nevertheless managed to do the trick by purchasing several contiguous properties." From the article: "The maker of Macintosh computers and iPod digital music players will house 3,000 to 3,500 employees in the new campus, about 10 minutes away from its headquarters on Infinite Loop in Cupertino. Jobs estimated that it will take three to four years to design and build the new campus."

14 of 94 comments (clear)

  1. Good ol' California traffic by eln · · Score: 4, Funny

    one mile from Infinite Loop.

    and then

    about 10 minutes away from its headquarters on Infinite Loop

    10 minutes seems a little optimistic to travel one mile in that area. He must mean on foot, it would take twice that long in a car.

    1. Re:Good ol' California traffic by fm6 · · Score: 3, Insightful
      Dude, most Americans will get in the car to avoid walking across a parking lot! That's why most new malls in this country no longer have internal walkways.

      I used to have a job about a mile from my house. I'd usually walk to work. All my co-workers thought I was very strange. And before you say, "lazy Americans" note that many of my co-workers were Asian immigrants.

  2. link to video of Steve Jobs address by laurensv · · Score: 4, Informative

    Steve Jobs addresses Cupertino City Council
    watch it here

  3. You'd think by Anonymous Coward · · Score: 5, Funny

    An infinite loop would have plenty of room to grow.

  4. I need to get my eyes checked.. by lelitsch · · Score: 4, Funny

    For a minute there I read "Apple to Build Second Coming". And it only seemed a bit strange.

  5. Disappointed by mgabrys_sf · · Score: 5, Funny

    No mention of "one more thing" at the end of the presentation. The lighting was also all wrong and there wasn't a 50 foot high media screen behind him demonstrating the new land purchase. Plus he wasn't even on stage - what's up with THAT?

    Finally and the rumors from ThinkSecret.com on the construction of an in-orbit death-star battlestation were off by a large margin.

    1. Re:Disappointed by Tibor+the+Hun · · Score: 4, Funny

      On the bright side, my building feels a lot snappier!

      --
      If you don't know what AltaVista is (was), get off my lawn.
  6. Introducing the iHouse by Anonymous Coward · · Score: 3, Funny

    Featuring all of the things you need, and none of the things you don't... like lightbulbs that need changing. For the poor, they'll also be introducing the iHouse mini. All of your favorite iHouse features in a small profile.

  7. In Related News ... by Darth · · Score: 3, Funny

    Several analysts have downgraded Apple's stock, after the meeting.

    They cited the lack of any major product announcement in his presentation as a sign of weakness.

    --
    Darth --
    Nil Mortifi, Sine Lucre
  8. Re:California business baffles me.... by dgatwood · · Score: 3, Insightful
    They're not enlarging (right now). They're consolidating---moving from something like 35 rented/leased properties to one owned property. It's a lot cheaper to move thousands of existing employees to a new facility across a town than it is to try to convince them to move to another state (and try to replace everyone who said "no").

    Besides... the higher density obtained by not leasing a bunch of one and two story buildings should free up a lot of those smaller office buildings to be leveled by their owners for future condo projects like the one across the street from Apple.... :-)

    --

    Check out my sci-fi/humor trilogy at PatriotsBooks.

  9. Re:California business baffles me.... by dgatwood · · Score: 3, Informative
    Sorry, to be more precise, they are growing (continuously), but that growth is orthogonal to the move. Presumably, the move is partially to facilitate future growth as well, but the move is mainly to consolidate the corporate sprawl that causes some employees to have to drive for two or three miles just to eat in Café Macs.

    --

    Check out my sci-fi/humor trilogy at PatriotsBooks.

  10. Re:Does anyone know where exactly this is? by fm6 · · Score: 3, Informative

    The San Jose Mercury News has a map. Note to submitters: the San Francisco Chronicle isn't nearly as good as the MN on computer industry news. Try to find the MN link before submitting.

  11. Uh-oh... but at least it's not new _headquarters_ by dpbsmith · · Score: 3, Interesting

    I wish I could remember who told me that it was a warning sign when a company builds fancy new headquarters.

    This held true for Wang Laboratories, which built The Towers just a few years before imploding... RCA's computer division build a huge, shiny building in Marlboro, Massachusetts, then collapsed, Digital BOUGHT that building and collapsed...
    Come to think of it, just when did Apple build the first Infinite Loop campus?

    (If the new-headquarters effect is more than coincidence, the cause and effect is that it tends to indicate a degree of overconfidence, ego, hubris...)

    --

    "How to Do Nothing," kids activities, back in print!

  12. What will it be called? by hawaiian717 · · Score: 4, Funny

    I suggest: Apple ][

    --
    End of Line.