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Apple to Build Second Campus
Randy writes "Apple plans to expand dramatically in Cupertino by constructing a second major campus, one mile from Infinite Loop. Lamenting the fact that 'there aren't many apricot orchards left' upon which to build a new campus, Apple CEO Steve Jobs noted that Apple nevertheless managed to do the trick by purchasing several contiguous properties." From the article: "The maker of Macintosh computers and iPod digital music players will house 3,000 to 3,500 employees in the new campus, about 10 minutes away from its headquarters on Infinite Loop in Cupertino. Jobs estimated that it will take three to four years to design and build the new campus."
one mile from Infinite Loop.
and then
about 10 minutes away from its headquarters on Infinite Loop
10 minutes seems a little optimistic to travel one mile in that area. He must mean on foot, it would take twice that long in a car.
Steve Jobs addresses Cupertino City Council
watch it here
An infinite loop would have plenty of room to grow.
For a minute there I read "Apple to Build Second Coming". And it only seemed a bit strange.
or a secret underground tunnel... the iTube!
No mention of "one more thing" at the end of the presentation. The lighting was also all wrong and there wasn't a 50 foot high media screen behind him demonstrating the new land purchase. Plus he wasn't even on stage - what's up with THAT?
Finally and the rumors from ThinkSecret.com on the construction of an in-orbit death-star battlestation were off by a large margin.
Featuring all of the things you need, and none of the things you don't... like lightbulbs that need changing. For the poor, they'll also be introducing the iHouse mini. All of your favorite iHouse features in a small profile.
.. I mean why, in this day and age, would someone choose to enlarge business in CA? With costs of everything sky-high, traffic, smog, and the punishing taxes, I just don't see it.
I mean, except for the nice weather, surfing and scantily-clad girls...
Granted, relocating _everything_ may not wash in the overall cost/benefit analysis, but I don't see why anyone would choose to start a business any larger than a dorm room or off-campus house in CA.
Frankly, if I were creating a 'real' business (which involved more people than could comfortably fit in my dining room), why shouldn't I do it in Nevada, which has _no_ corporate income tax (or individual income tax for that matter)?
Finding it too expensive to live in your area? As Thatcher said, 'On your bike'. Sure, accommodation costs more in areas where jobs pay higher wages -- that is the result of market mechanisms ensuring that the value of the exchange medium (dollars) is constant accross the economy. If you think that the rest of the country has cheaper houses, and reasonable wages, then why don't you enrich yourself by moving there?
use Blunt::Instrument;
Several analysts have downgraded Apple's stock, after the meeting.
They cited the lack of any major product announcement in his presentation as a sign of weakness.
Darth --
Nil Mortifi, Sine Lucre
The San Jose Mercury News has a map. Note to submitters: the San Francisco Chronicle isn't nearly as good as the MN on computer industry news. Try to find the MN link before submitting.
I wish I could remember who told me that it was a warning sign when a company builds fancy new headquarters.
This held true for Wang Laboratories, which built The Towers just a few years before imploding... RCA's computer division build a huge, shiny building in Marlboro, Massachusetts, then collapsed, Digital BOUGHT that building and collapsed...
Come to think of it, just when did Apple build the first Infinite Loop campus?
(If the new-headquarters effect is more than coincidence, the cause and effect is that it tends to indicate a degree of overconfidence, ego, hubris...)
"How to Do Nothing," kids activities, back in print!
I suggest: Apple ][
End of Line.
Argh... if you watch the video, you'll hear that the land was already zoned for commercial use. It isn't like they bought land that was going to be used for housing and are going to convert it. They're going to be building on land that is already used for commercial purposes.
Sorry, but the hyperbole just isn't true. I have a decent- to low-level engineering salary, and my family (single income, by the way) bought a house in the Bay Area maybe three years ago, with nearly no money down. Three years later, its value has increased by about $250,000. Remember, this is all within ten to fifteen minutes of the Apple campus. There are plenty of houses available out here at relatively affordable prices. Sure, it's a little bit of a pinch, but on the profits we've made over the last few years, we could buy a new home pretty much anywhere else in the United States. That's not bad at all.
To summarize: It's not that bad. Stop complaining. Just dive in and buy something.
I will seed Think Secret and AppleInsider with some good fodder for an article about this.
This move is clearly proof that Apple is going to spin the music division into its own company. One campus for computers, one for music publishing/distribution.
gameDB