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New Patent on TV Forces You to Watch Ads

WebHostingGuy writes "A patent application filed with the U.S. Patent and Trademark Office says researchers of the Netherland-based consumer electronics company have created a technology that could let broadcasters freeze a channel during a commercial, so viewers wouldn't be able to avoid it. Philips acknowledged that this technology might not sit well with consumers and suggested in its patent filing that consumers be allowed to avoid the feature if they paid broadcasters a fee."

9 of 470 comments (clear)

  1. Wow, this technology works! by LiquidCoooled · · Score: 5, Insightful

    I remember seeing this a few days ago and thinking they couldn't manage it, but slashdot has broken all coding records and implemented it already ;)

    The one thing thats worrying me though is that I'm a paying member here on slashdot, so theres a bug somewhere still.

    Ahhh well, if slash can do it, so can I - heres the posting I made in the previous article:

    Forget muting commercials, this is TV - when the ad break comes on, will I be able to switch channels?

    What about the advertising on the other channels that I'm missing.

    What if I am flicking around the channels (from a sanctioned spot) and happen upon a commercial, will I not be able to continue to the next channel?

    --
    liqbase :: faster than paper
    1. Re:Wow, this technology works! by glesga_kiss · · Score: 5, Insightful
      What if I am flicking around the channels (from a sanctioned spot) and happen upon a commercial, will I not be able to continue to the next channel?

      Well, as always consider who gets to make this decission, and whether or not it's in their interests. Is it in the interests of Channel XYZ to get these extra eyeballs on their commercials? Damn straight. Of course, when it happens it will be "accidental". Honest.

      Rememember, with TV YOU are the product. The TV company is essentially selling your time to the advertisers. In exchange for your time, they promise to entertain you.

      Personally, I'd be for this system if (and only if) subscribing to the non-ad version completely removes all advertising. But that is never going to happen.

    2. Re:Wow, this technology works! by cloudkiller · · Score: 5, Insightful

      I remember the days when technology was exciting. Every new product promised so much possibility and opportunity. Hell, some of them even made me want to run out and buy the thing. These days, however, new technology just leaves me feeling sick. I find myself buying more and more tin foil, holding on to my relics of the 90's and talking about the good old days when a computer and a fast connection could get you anything but in trouble. But what can your average /. reader do? I suppose I should just settle my suit with the RIAA, buy another DVD copy of Dr. Strangelove because the first is too scratched up to play, hope Sony's rootkit will magically remove itself from my computer, and watch another 22 minutes of commercials in a half-hour re-run of Seinfeld.

      --
      [an error occurred while processing this sig]
    3. Re:Wow, this technology works! by guitaristx · · Score: 5, Funny

      Then what the hell am I paying $80/month for?

      Don't back-talk your pimp!

      *smack*

      --
      I pity the foo that isn't metasyntactic
  2. I don't mind the ads... by gowen · · Score: 5, Funny

    The thing I don't like on TV are all the repeats... (or "dupes" as they're known in the trade).

    --
    Athletic Scholarships to universities make as much sense as academic scholarships to sports teams.
  3. But I don't have a TV! by Whiney+Mac+Fanboy · · Score: 5, Insightful

    Will I still have to watch the ads?

    Seriously - its a good thing that there's a patent on this. The more heavily patented (with associated royalties, etc) something is, the less likely it is that industry will actually use it...

    --
    There are shills on slashdot. Apparently, I'm one of them.
  4. Good job. by CosmeticLobotamy · · Score: 5, Funny

    Someone finally found a way to make to make people go back to reading books. Good work, guys.

    I'm off to patent magazines that refuse to let you turn the page for 30 seconds if there's an ad on it.

  5. 30 seconds into the future... by Turbofish · · Score: 5, Funny


    1) Forbid viewers from switching channels during commercials.
    2) Forbid viewers from turning off their TV's.
    3) Get promoted to CEO of Network 23.
    4) Rule the World!


    Bwahhhahahahahaha!

  6. Dear broadcasters: by Eggplant62 · · Score: 5, Insightful

    Fuck you. The commercials are the stupidest part of my television-watching experience. Everytime a commercial break happens, I feel my intelligence is insulted. The idiots ensure that the commercials are as annoying, as loud, as irritating as possible in the chance that I might pay attention and buy whatever it is they are pushing, kinda similar to when you visit some neighborhoods in Detroit, and the pimps and pushers start trying to hawk their wares to whoever will listen.

    Best example: Matthew Lesko, the screaming asshole who hawks the book full of gubbermint programs to help you go to college, get a job, get money to pay your bills, etc. This idiot runs around in a coat covered in $-signs, looks like Waldo of "Where's Waldo" fame, and SCREAMS ABOUT HOW MUCH HE'S GOING TO HELP ME FIND MONEY FROM THE GOVERNMENT TO GET A CIRCUMCISION OR BOFF MY WIFE NEXT WEEK OR USE CAT FECES AS AN ALTERNATIVE FUEL SOURCE.

    Second best example: Recently, Burger King started a commercial campaign to promote a new chicken sandwich. To do so, the commercial starts this slow music with lyrics that go like this:

    Big.... buckin' chicken...
    You are big... and you are chicken...
    Big... Buckin' chicken...

    The commercial features some clown in a chicken suit with a saddle on its back and another idiot riding in the saddle, probably a midget. I work from home, usually leaving the television on, tuned to Spike TV, since there's like a 5 hour marathon of ST:DS9 and ST:TNG reruns, which seem like heaven when compared with the rest of the afternoon fare. Spike ran this commercial at every break during that 5 hour marathon every weekday for the entire months of January through March. On my wife's days off, it was a race to see who could grab the remote the fastest to at least mute the idiocy that was that commercial. Since then, I've vowed never to eat at a Burger King again.

    So, now they want to extort money from me to have control over an appliance I've paid upwards of $400 to $1000 US for? Fuck you, you assholes. I'll toss the bleedin' thing in the garbage and start pirating even *more* movies than I do from USENET. It's getting so that I really don't need the TV any more.