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TV Outside the Box

C|Net has a story up looking at ways TV stations are moving online. An event on the subject was held during the annual marketing conference sponsored by the Television Bureau of Advertising. From the article: "For the first time, the conference was devoted to a single topic: the importance of the 'multiplatform'--that is, offering content and advertising not only on local broadcast stations but also online, on cell phones and other wireless devices, through video on demand and video iPods. The sole topic was intended to underscore that 'advertisers and their agencies are increasingly demanding a multiplatform strategy from all their media partners,' said Christopher Rohrs, president of the bureau, in a speech he gave to almost 1,200 attendees to begin the conference. "

1 of 55 comments (clear)

  1. Re:Great, my boss will love this! by urbanRealist · · Score: 2, Interesting

    "I tried to patent f.cking your mom, but it was revoked for prior art."

    --
    I've seen a lot of things, but I've never been a witness.