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TV Outside the Box

Posted by ryuzaki0 on from the watching-some-internets dept.

C|Net has a story up looking at ways TV stations are moving online. An event on the subject was held during the annual marketing conference sponsored by the Television Bureau of Advertising. From the article: "For the first time, the conference was devoted to a single topic: the importance of the 'multiplatform'--that is, offering content and advertising not only on local broadcast stations but also online, on cell phones and other wireless devices, through video on demand and video iPods. The sole topic was intended to underscore that 'advertisers and their agencies are increasingly demanding a multiplatform strategy from all their media partners,' said Christopher Rohrs, president of the bureau, in a speech he gave to almost 1,200 attendees to begin the conference. "

7 of 55 comments (clear)

  1. Re:whaT?1 by WilliamSChips · · Score: 1, Funny

    Your comment was believable up to "-dellfanboy1". Nobody is a Dell fanboy.

    --
    Please, for the good of Humanity, vote Obama.
  2. Great, my boss will love this! by Anonymous Coward · · Score: 1, Funny

    Because he always tells me to "think outside the box." Now I can just bring in a TV to work! Thanks, /.

    1. Re:Great, my boss will love this! by ScrewMaster · · Score: 3, Funny

      Nobody thinks outside the box. Some people just have a bigger box.

      --
      The higher the technology, the sharper that two-edged sword.
    2. Re:Great, my boss will love this! by MustardMan · · Score: 3, Funny

      Your mom has a bigger box.

      (ah, a good old friday night karma burn)

  3. Re:Who Needs Apple by kfg · · Score: 2, Funny

    Rabbit ears. Buck and a half.

    KFG

  4. Re:Ok... by mariegael · · Score: 2, Funny

    well, likely you'd get lots of ads featuring wildford brimley. :)

  5. Re:end around by apple by Anonymous Coward · · Score: 1, Funny

    (though I root for sony)

    while Sony roots you.