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TV Outside the Box

Posted by ryuzaki0 on from the watching-some-internets dept.

C|Net has a story up looking at ways TV stations are moving online. An event on the subject was held during the annual marketing conference sponsored by the Television Bureau of Advertising. From the article: "For the first time, the conference was devoted to a single topic: the importance of the 'multiplatform'--that is, offering content and advertising not only on local broadcast stations but also online, on cell phones and other wireless devices, through video on demand and video iPods. The sole topic was intended to underscore that 'advertisers and their agencies are increasingly demanding a multiplatform strategy from all their media partners,' said Christopher Rohrs, president of the bureau, in a speech he gave to almost 1,200 attendees to begin the conference. "

2 of 55 comments (clear)

  1. Music video by clcobra · · Score: 2, Informative

    for some of you if you like older euro video music :

    http://www.interactivehuman.com/

  2. Who Needs Apple by microbrewer · · Score: 2, Informative

    who needs a $300 iPod to watch video or a $600 Mac Mini

    When you can get the D-Link 520 for $210 and stream video over your home network to your TV.

    http://www.dlink.com/products/?pid=438&sec=1