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Timeline Set for Intel/AMD Antitrust Trial

Vitaly Friedman writes "The stage is set for the biggest tech battle in years: the antitrust lawsuit filed by AMD against rival Intel. What sort of effect is it likely to have on the industry and the consumer? From the article: 'Last year, the company filed an antitrust lawsuit against Intel, claiming that their rival had "unlawfully maintained its monopoly by engaging in a relentless, worldwide campaign to coerce customers to refrain from dealing with AMD" for more than ten years. AMD has already subpoenaed computer manufacturers, retailers, and even Microsoft to provide documentation pertaining to the case. Now, the timeline has been set for the trial of the Megayear to commence.'"

17 of 151 comments (clear)

  1. Megayear? by gEvil+(beta) · · Score: 4, Funny

    Megayear? Don't you mean Mebiyear?

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    1. Re:Megayear? by heinousjay · · Score: 4, Funny

      After formatting it'll be more like .85 mebiyear anyway.

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  2. Great.... by ZoneGray · · Score: 3, Insightful

    Just seems strange.... Intel is the one accused of antitrust violations.... meanwhile the lawyers for the two sides get together and agree that it will take them two or three years to figure it all out.

    1. Re:Great.... by smittyoneeach · · Score: 5, Funny

      Exactly what part of "billable hours" seemed strange to you?

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    2. Re:Great.... by ZoneGray · · Score: 3, Insightful

      In a better world, both companies would be suing the lawyers.

  3. Intel gets screwed either way by the_humeister · · Score: 3, Insightful

    If they continue to do what they're allegedly doing, they might lose the case. If they relent a little, AMD its marketshare. At least the consumers win though.

  4. Timeline by Metabolife · · Score: 5, Insightful

    The trial is set to take place in 2008, don't know why this wansn't mentioned in the summary. It's hard to predict an outcome in this case. Was Intel simply using normal business sense when they tried to retain their power? It's not illegal to have a monopoly, but when you start harming the consumer things change. Did the large discounts Intel offered its customers to stay Intel harm the consumer or help? I'm sure many smaller businesses benefited from buying a certain number of (similarly priced to AMD) Intel chips to gain a discount. Isn't that creating more competition in the end? This case could set a precedent for what constitutes illegal practices by a larger company.

    1. Re:Timeline by gEvil+(beta) · · Score: 3, Insightful

      This case could set a precedent for what constitutes illegal practices by a larger company.
      Since the case only starts in 2008, this is largely dependent on who is elected president that year. If we end up with another pro-business administration, this case probably won't have any effect whatsoever. If we end up with a more consumer-friendly administration, then yes, this could be a precedent-setting case. Of course, this all assumes that Intel is found guilty, which isn't a particularly wise assumption to make at this stage.

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  5. Re:Monopoly? by gEvil+(beta) · · Score: 5, Interesting

    According to this article, they've only recently hit 20%. That's a long way from 50%. It's certainly a respectable number, but Intel could easily keep them at bay by employing illegal tactics.

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  6. Great News by egarland · · Score: 5, Insightful

    It's pretty obvious from the current Dell situation that Intel has tried to keep AMD out and that's illegal.

    Anti-competitive behavior hurts everyone. It hurts the customers, the economy, competitors and eventually erodes the competitive spirit of the company engaging in it.

    Anti-competitive behavior seems to be running rampant these days and its important that Intel get in trouble for it. If they get away with it sends a signal to the business community that it's ok, everyone can do it. If they get meaningfully punished it will send a signal to businesses to clean up their acts and play fair.

    The capitalist economic system requires fair competition to work properly. The computers and electronics industries have gone far away from fair competition and everything needs a real shake up.

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  7. I'll be interesting to see outcome by drpimp · · Score: 4, Interesting

    Speaking of Dell (Dintel) and them aquiring AlienWare (AMDware), and rumored they will still be using AMD cpus this begs the question. Will Intel pressure them to convert AlienWare purchases to Intel chips in due time? On the other hand, about market share, consider that Intel puts out so many, and so catchy ads on TV that no wonder they have such a huge market share. Unless I am blind I have not seen an AMD commercial. Just goes to show so many commercials for Intel, even if I did see an AMD commercial at some point, obviously it did stick into memory!

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  8. Re:Monopoly? by NutscrapeSucks · · Score: 4, Insightful

    AMD has had about 20% of the CPU market for 10 years now, so nothing is eroding. Their problem is that it has been the worst 20% (least profitable consumer segmenet for the most part, alhtough that's changing).

    Intel's argument is:
    (1) AMD sells every CPU it can possibly make
    (2) AMD only has capacity for ~20% of the market
    (3) The fact that AMD can't make profits on these CPUs is AMD's problem, not Intel's.

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  9. That's an easy 5-pointer by Infonaut · · Score: 3, Insightful

    Just seems strange.... Intel is the one accused of antitrust violations.... meanwhile the lawyers for the two sides get together and agree that it will take them two or three years to figure it all out.

    It's called civil procedure and it is in place to ensure that each side gets an opportunity to bring in all relevant parties, conduct thorough discovery, and reach a decision that isn't arrived at in an arbitrary fashion. It's certainly not perfect, but if you were charged with a violation that could seriously affect your business, you'd want all the facts to be laid out on the table before a judge just arbitrarily swooped in and made a decision based on idle whim.

    Sure, lawyers make money when companies have disputes. Perhaps that's just the sad side effect of the rule of law in a complex society. The discovery process in particular takes a very long time because finding all of the pertient information in a suit involving two massive organizations, spanning a period of many years is not easy.

    Nobody wants the alternative, a society without laws, where the party that can dish out the most physical violence wins the dispute. Then again, lawyers are convenient scapegoats for all the wrongs of our society. It makes sense. After all, nobody really cares all that much for plumbers until their drain gets backed up.

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  10. Question for the hardware techies by Starker_Kull · · Score: 4, Insightful

    Is there really that much of a difference between using an Intel chip and an AMD chip? I know you need different motherboards and chipsets, but isn't that about it? As far as I understand, there is no difference in the applications, other hardware, etc. So the only thing you would have to maintain (as a boxmaker) is another set of motherboard specs and the BIOSes for them, and in exchange you get (today) better performing chips for the wattage. The fact that a massive organization like Dell has not done so leads me to think that Intel has been doing some arm-twisting.

    OTOH, with Apple, which likes working with as small a set of hardware combinations as possible, I can see why they would only want to maintain one microprocessor family, motherboard chipset, etc.

    So hard would it really be (financially, organizationally) for a Dell, Gateway or Apple to add the AMD chip to its lineup? Anyone have any concrete knowledge about this?

    1. Re:Question for the hardware techies by Courageous · · Score: 5, Informative

      Is there really that much of a difference between using an Intel chip and an AMD chip?

      Yes. However, it has more to do with the integrated IO fabric (hypertransport) than it does with the aspects of the chip that you consider traditional duties of a chip. The AMD solution is highly differentiated from Intel in this way, although the impact to single-CPU system purchasers is minimal. AMD becomes truly distinct as a platform solution at CPU counts > 2. In this market, Intel really is being hurt by AMD right now.

      C//

  11. The case seems to be based on pricing by twfry · · Score: 4, Informative

    From the limited pieces of info I've seen, the case seems to focus on pricing.

    Basically Intel had capacity to supply over 90% of the market. They would price the first 80% of the chips high and then use "volume discounts" for the last 10% of chips sold, taking them from 80% to 90% market share. Normally this is legal.

    However, the end result was that the "volume discounts" priced the chips between 80% and 90% market share at below the cost to produce them.

    In order for AMD to get more than 10% market share, they had to compete with Intel on this 80% to 90% market share area. But since Intel priced these below cost to manufacture, AMD could not compete.

    From what I've seen Intel could be in serious trouble if this holds up because AMD could claim damages on the revenues of 10% market share over 10 years.

  12. Intel have 80% market share because... by Pass_Thru · · Score: 3, Interesting

    My views, no flames please, lol

    So, Dell threaten to use AMD chips. Intel get a bit upset, and tries to arm twist Dell. What can Dell do here? The popular belief would be that Dell gets scared and stays with Intel.

    Really? So they can get their chips cheaper from AMD, and supposedly the consumer wants AMD chips. So Dell says *fsck the consumer* and stays with Intel. Doesn't ring true to me...

    Fact is that Dell sells a lot of PC's & Laptops, with Intel chips.... Kinda says that the consumer (at large) is happy to buy Intel based PC products, in my opinion.

    As a software engineer, not as a gamer (I don't have the spare time), I notice that Intel chip based PC's perform faster at building software under .NET than AMD based ones do. You may cry that the compiler is optimised for Intel, but am I, as a developer bothered? No.

    I count myself as a member of the consuming public, and I make my choice of PC based upon price & performance at what I want it to do. It is a tool after all. Therefor I buy Intel based PC products. Now if I was a brand enthusiast (as I am with my cars, I love Landrovers) then I would by whatever I was loyal too, regardless of the shortcomings, whatever they may be!

    Just my views, take them or ignore them as you see fit :-)

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