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Intel Admits To Falling Behind AMD

Vicegrip writes "CNN is carrying a Fortune story covering an analyst meeting held on Thursday. There, CEO Otellini admitted Intel has fallen behind AMD with lost market share, technological leadership, and recently profitability. Intel also announced cuts to 1 Billion in spending." From the article: "Intel's market share recently slipped below 80%, and Otellini strongly emphasized the need for market share gains in all his remarks. On the other hand, he also suggested that Intel's recent market share losses (to AMD, whose name was not mentioned) were in line with historical variations which tracked to Intel's product generations."

19 of 244 comments (clear)

  1. Turning Point for Intel? by foundme · · Score: 4, Interesting

    It's not common for a CEO to make such admission, which can only mean one thing -- they already have plans to regain those market shares. Or is it the classic "Avis: We Try Harder"?

    It's like poorer people tend to avoid being seen as poor, while wealthy people almost always say they are poor.

    --
    Please stop entering code 2,2,7,6,6,4
    1. Re:Turning Point for Intel? by DrMrLordX · · Score: 5, Informative

      AMD's response will be a chip known currently as K8L. Whether it will launch on AM2 or AM3 is anybody's guess, but it will supposedly come out sometime in 2007. Intel will have at least 5-6 months with the performance crown since AMD can't beat Conroe with their current K8 processors on s939 or AM2.

      The question is: can Intel retain the performance crown once they gain it? The last time Intel was the top dog performance-wise was back when the Pentium IV 3.2C was their flagship desktop part. That lasted until K8 hit the streets.

    2. Re:Turning Point for Intel? by fm6 · · Score: 4, Interesting
      Or is it the classic "Avis: We Try Harder"?
      The "we try harder" thing wasn't just a slogan — they actually ran the company that way. A long time ago I read a book called Up the Organization, by Robert Townsend, the guy who ran the company then. It's full of stuff that makes you say, "I wish my boss were that smart," but none of what Townsend did then would fly in today's business world. For example, he once refused to let the Directors give him a modest raise, because he felt the performance of the company didn't justify it. Imagine any current CEO doing anything like that!
  2. Intel had it coming by Jason1729 · · Score: 5, Insightful

    They've been screwing over their customers for 15 years. With stuff like the spying serial number, tpa, etc, they've had an attitude of buy what we tell you or get lost. Not to mention price manipulation. They hold back each new iteration until prices slack off on the current product. AMD beat them to the 1 GHz punch because intel was holding back their own 1GHz chip to squeeze more profit. After AMD beat them, they released theirs 2 days later.

    Now that it's coming back to bite them on the ass, I think it's wonderful.

    1. Re:Intel had it coming by Sebastopol · · Score: 4, Insightful

      Pfff...

      With stuff like the spying serial number, tpa, etc,

      Which is why AMD implemented the exact same thing, right up to virtualization "secure" computing.

      intel was holding back their own 1GHz chip to squeeze more profit.

      Shame on a corporation for making a profit. AMD is so pure and virginal white, they'd never do something this dastardly.

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    2. Re:Intel had it coming by ScottLindner · · Score: 4, Insightful

      Shame on a corporation for making a profit. AMD is so pure and virginal white, they'd never do something this dastardly.

      The OP didn't say there was anything wrong in making profit. The OP said it's wrong to use methods that are deemed illegal in our laws, and are typicaly not wise in a competitive market. Obviously Intel thought they still owned us all like M$ does... but AMD caught them with their pants down. That's the point of the OP. Intel had it coming to them for their arrogance. And they got exactly what they asked for.

      No where in those facts... is the OP indicating that making a profit is a bad thing.

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    3. Re:Intel had it coming by Changa_MC · · Score: 5, Insightful

      Shame on a corporation for making a profit. AMD is so pure and virginal white, they'd never do something this dastardly.

      Any corporation causes damage to the market when they try to leverage their monopoly to maintain the monopoly. If AMD ever crushes all their competition (no that I'm worried) they will also slow innovation. Far better to have multiple competing companies, where you can buy whatever you want. Perhaps we could call it a "free market," since you can shop around.

      --
      Changa hates change.
    4. Re:Intel had it coming by Salandarin · · Score: 5, Insightful

      Oh PLEASE, give me a break!

      I hate reading this kind of generic accusation on Slashdot. For whatever reason, most /.'ers seem to be under the impression that somehow, Intel is inexorably related to an evil scheme by Microsoft/SomeCorporation, Inc. to consistently screw over the consumer. Honestly, I've never experienced any direct "screwing over" from Intel. If the chip performs up to the specification that it says it will, then there's nothing wrong here. Just because you don't like their market tactics doesn't justify this kind of arrogance. Considering they still have 80% of the market, it seems that whatever they're doing is working, contrary to your opinions.

      While I like AMD's desktop chips more, one must be fully aware of the fact that AMD is no less of a corporation than Intel is, and want your money just as badly as everyone else. As others have mentioned and will mention, AMD's hardware tactics are no less questionable than Intel's, and thus, it becomes a moot point.

  3. Poor interpretation by Sebastopol · · Score: 4, Insightful

    My god, the spin is breathtaking:

    80% market share != Falling Behind

    50% market share == Falling Behind

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  4. Re:Huh? by NitsujTPU · · Score: 4, Funny

    Intel holds 80% of the market... they're not falling behind AMD. They're falling behind and AMD is, presumably, gaining the share that they are losing.
    Did he really need to call AMD out like some kind of pissed off gangsta rapper?

    Don't you ever f---ing forget who invented x86
    Those other manufactures are underwater wearing shoes made of bricks
    And if you ever release another processor you better lie low
    AMD I'll come around and bust a cap in your skull

  5. Intel Internal Memo by Anonymous Coward · · Score: 5, Informative

    Here is an Intel internal memo from the CIO's office. Intel is going to be firing (aka "redeploying") nearly 1200 people.

    April 26, 2006

    IT's first steps in 'relentless pursuit of efficiency'
    Understand IT's response to Otellini direction

    As Paul Otellini outlined in his April 25 Exec Connect Webcast, Intel faces significant challenges in Q2 and beyond as we adjust to meet our new business climate. With 2006 revenue now projected to be approximately 3 percent below 2005 and spending reduced by approximately $1 billion, Paul has given clear direction that Intel must "re-structure, re-size, and re-purpose" in a "relentless pursuit of efficiency." As a result, all organizations, including Intel Information Technology (IT), have been given new spending and headcount targets and a corporate effort has been launched to determine how to streamline Intel to make our company more agile and more competitive long term.

    IT's response

    IT's response is clear. We must rapidly adjust our programs and headcount to meet our new Plan of Record (POR) spending and headcount targets. And we must streamline our organization to maximize the services and programs we can deliver to the company while executing on our commitments to keep Intel running and to deliver on new capabilities.

      Our immediate first steps are to stop selected programs completely, scale back other programs, and remove unnecessary overhead across the organization. The identification of these programs will be completed in roughly 30 days.

    To create a more efficient IT, we must develop a more compact, less hierarchical organizational structure, reduce process and operational overhead, and selectively reduce jobs in some skill areas. Identifying specific actions in this area will take 60 to 90 days to complete.

    Redeployment will be necessary

    Taking these steps will require the redeployment of some IT personnel. Redeployment, or the effort to move employees to areas of greater return when there is a change in business conditions, is a standard practice that allows Intel to remain competitive and increases opportunities for employees. We anticipate some redeployment will begin before the end of this quarter and all redeployment will be started by the end of Q3.

    I know this is a difficult time and redeployments are not always easy. And I know these actions are absolutely necessary to improve our competitiveness and effectiveness as an organization. You will hear more at the coming business update meetings (BUMs). I urge everyone to attend.

    If you were unable to watch Paul's live Webcast, replays are available at the Webcast Exec Connect Events Site.

    Thank you,

    XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

  6. Not the way I remember it by XanC · · Score: 4, Informative
    AMD's GHz chips were available. Intel "released" them two days later, but good luck actually finding one!

    AMD beat Intel in that race any way you look at it.

  7. Re:Huh? by Chr0nik · · Score: 5, Funny

    Wait, since I'm a fan of the underdog by default, does this mean I have to start cheering for intel? Because it still doesn't feel right. Wait, lemme check....

    GO INTEL!

    Nope, I feel dirty. Going to shower now.

    --


    ... what did you expect, something profound?
  8. Are they falling behind thanks to Otellini by ron_ivi · · Score: 4, Insightful
    He's the first Intel CEO with a non-tech background. What did you expect would happen.

    The results are just what I would have though - they lose their technical edge, but retain their strong position in the market.

    My guess is that Intel's business model quickly changes from designing and building chips to buying other company's designs ---- just like the large drug companies mostly get drugs by investing in and eventually buying small drug research companies.

    I think that was the plan when the put a MBA in charge, and I think this is the expected result.

  9. Re:Huh? by Nesetril · · Score: 5, Funny

    AMD's response:

    I love it when you "giants" be talking, saying my name,
    Seems like your mouth is not connected to your brain,
    X Sixty Four and HT, it ain't the same,
    Better have a strap, Intel, simple and plain,
    Put your FSB on the table, let's play the game,
    Heard you so long, you be up to take the pain,
    I don't wanna hear what you meant, do not explain,
    As you lose your market share, say my name.

    --
    Jesus said to his disciples: "If you don't have a sword, sell your cloak and buy one" - Luke 22:36
  10. someone mentioned power by Sebastopol · · Score: 4, Informative

    Please, no more myths about Intel power hungry designs. Core Duo fixes this for good:

    AMD Athlon64
    Freq: 2.0 GHz
    Tcase: 70 degC
    TDP: 89 W

    http://www.amd.com/us-en/assets/content_type/white _papers_and_tech_docs/30430.pdf

    Intel Core Duo Destkop (Yonah)
    Freq: 2.16 GHz
    Tcase: 100 degC
    TDP: 31 W (scale to 70deC like AMD puts you at about 20W).

    http://download.intel.com/design/mobile/datashts/3 0922102.pdf

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  11. Re:I thought May by DrMrLordX · · Score: 4, Informative

    AM2 is launching in May. However, the processors that will be launching along with it are nothing but K8 procs with a new pinout configuration. The fastest AM2 CPU will be the FX-62 which is nothing but the FX-60 with a higher clock speed (200 mhz faster to be specific).

    AM2 itself offers no performance advantage unless you run DDR2-667 or DDR2-800 with tight timings. This requires expensive enthusiast RAM. If you run with value or standard DDR2-400, DDR2-533, or even DDR2-667, K8 on s939 will match or beat K8 on AM2 clock per clock.

    Even with enthusiast RAM, AM2 procs will still be beaten by Conroe. Intel will own the performance crown from July forward. K8L may take it back for AMD, or it may not.

  12. Re:Both Intel and AMD May Fall by TekGoNos · · Score: 4, Insightful
    ??? This post doesnt parse.

    You, Sir, are a crackpot. From your site :
    Due to its sheer astronomical complexity, the human brain is the most reliable behaving system in the world. Its reliability is many orders of magnitude greater than that of any complex program in existence.
    Unfortunatly for your crazy theories, the human brain is a pretty UNreliable system. It contiously distords (and invents) memory, it makes some completly irrational decisions, etc ... Here's a starting point for lecture : List of cognitive biases.

    What the human brain is good at, however, is to use its crazy, complex and seamingly contradicting functions to get a "good enough" response in a crazy, complex and seamingly contradicting world. In other words : to operate in uncertain situations with uncomplete data. This includes that it (most of the time) doesnt crash when something unexpected happens. Sometimes, however, it does crash and people get things like post-traumatic stress disorders.

    So, if something similar to the brain (your "silver bullet") is "good enough" in uncertain situations, why dont we use such an architecture? Well, we do, its called AI (artificial intelligence), you might have heard of it.

    Your silver bullet is simply an agent-based system. And I'm currently doing my master in artificial intelligence on such a system, VERY close to your silver bullet. And I can tell you that this system is NOT the solution. It can handle uncertainity. It probably wont crash.

    But the problem is that it is impossible to debug.

    With an algorithmic system, I know what it supposed to happen. I can test on the way. In an agent-based system, while I can test every agent, this isnt the problem. The working of the system emerges from the interaction of these agents. And this is something very magical. Every agent doubles the complexity, so nobody understands any more how they work exactly. A developper has to make guesses, put the entire system together and then hit run. If it works : cool, but nobody knows how. If it doesnt work : crap, because nobody knows what to change.

    Also, these systems have to same problem as people : they make errors, they never work 100%. And a computer is supposed to work free from critical errors. A human might tell you : Oh, I forgot to send this letter. If your computer tells you : Oh, I forgot to send your email, most people will be shocked (or not, as they accept bugs far too easily nowaday).

    Bottom line : tradional computers aim to be predictable : if they crash, they crash hard, and they need complet data to be able to work, but most of the time, they do exactly as expected.
    AI (including your "silver bullet") no longer aims to be predictable. It can work under uncertainity, it might crash less often, but it results are unpredictable and instead of being as expected, they are only close to the expectation, most of the time.

    And I cant believe that I spend 30 minutes on an offtopic post, just to debunk your "silver bullet".
    --
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  13. Re:In other news... by RzUpAnmsCwrds · · Score: 5, Interesting

    Intel has three fabs ramping to 65 then 45 nm

    Intel has always had a process technology advantage over AMD. That never stopped AMD from shipping competitive products. Also, note that AMD's fab situation has gotten a lot better in the last year - with Fab 36 (and soon Chartered), AMD has the capacity to take on Intel in the market - something that they just couldn't do in the early Athlon days.

    AMD has always been conservative in launching new processes, and it has benifited them in the past. Intel's 90nm process turned out to be the nail in the Prescott coffin, but AMD's 90nm launch resulted in CPUs that clocked much higher, used less power, and cost less money.

    nothing on the horizion for 2 more years
    K8L, for one. Dual-core Turions. 65nm in 1Q 2007. Quad-core in 2007.

    two years worth of products that handily defeat anything from AMD

    Ah, another Intel Conroe fanboy. While I'd agree that Conroe is looking quite good, note that Athlon 64 is not sitting still. Even a simple die shrink may allow AMD to put out 3.4-3.6GHz parts, which would be quite competitive with what we're currently seeing from Conroe.

    I would certainly hope that Conroe has a performance advantage over AMD64, though. No desktop or server part that Intel has put out in the last two years has been competitive from a performance standpoint with Athlon 64. The dual-core Xeon parts are a joke (and everyone in the industry knows it), the Pentium D gobbles down power and can't match Athlon 64's performance at half the wattage, and even Intel's low-end Celeron D is killed by the cheaper Sempron.

    It's only rarely about performance anymore. Most PCs sold do absolutely nothing 95% of the time. It's about power usage, availability, the strength of the chipsets and the price of the chipset and CPU.

    AMD chipsets are cheaper than Intel chipsets. Semprons are cheaper than Celeron Ds. Unless that changes, AMD is going to continue to destroy Intel's marketshare in the low-end and mid-range PC business. Only Dell is keeping Intel alive in the low-end market now.

    Take a look in any retail store. You see more AMD than Intel. That has never been the case before - AMD has never had this kind of shelf space. They've never had this much fab capacity. They've never had this much acceptance in the corporate world.

    That alone should have Intel very, very worried.