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Live Commercials Will Save TV?

Posted by ryuzaki0 on from the that's-different dept.

Vitaly Friedman writes "Entrepreneur Mark Cuban doesn't believe that traditional television advertising is dead, it simply needs to be more interesting. And what's more interesting than being live? From the article: 'It's no secret that the traditional 30-second spot has been losing much of its luster with advertisers. With the rise of other media options (videogames, home theater systems, Web surfing) on the one hand and the recent growth of DVRs like TiVo on the other, traditional television advertising has been feeling the squeeze. Broadcasting executives are struggling to figure out the economics of the new digital landscape, and have been willing to try just about any creative idea, such as TiVo's plan to replace old commercials with new ones when watching recorded shows.'"

7 of 157 comments (clear)

  1. oh yes... by joeldg · · Score: 3, Funny

    This is perfect, some GREAT opportunities for wardrobe malfunctions and haircombing shots... :)

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    anime+manga together at last.. in real time.
  2. Wooo Hooo! by needacoolnickname · · Score: 2, Funny

    No more talking gecko!

  3. Re:Interesting by tomstdenis · · Score: 2, Funny

    I second that. Nothing like the same four commercials during an hour long show to make you glad you pvr'ed it and are fast fowarding through them.

    I don't see why they do that, some brainer probably sat there and said "if they see our ad 23 times this hour they gotta buy our anal leakage cream for sure!".

    Tom

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    Someday, I'll have a real sig.
  4. Live Commercials? I remember those. by iminplaya · · Score: 4, Funny

    "Hello friends. I'm your Vitameatavegamin girl. Are you tired, run-down, listless? Do you poop out at parties? Are you unpopular? The answer to all your problems is in this little bottle. Vitameatavegamin. Yes, Vitameatavegamin contains Vitamins Meat Vegetables and Minerals. Yes, with Vitameatavegamin, you can spoon your way to health. All you do is take a great big tablespoonful after every meal. Mmmmmmm..... It's so tasty, too! Tastes just like candy! So why don't you join all the thousands of happy peppy people and get a great big bottle of Vitameatavegamin tomorrow! That's Vita-meata-vegamin! (wink)"

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    What?
  5. I foresee a patent war. by ettlz · · Score: 3, Funny

    Won't QVC be up in arms over this "live advertising" idea?

  6. Live Commercials? Isn't that a telethon? by ChronoFish · · Score: 2, Funny

    That's usually when I give up and turn the TV off for a week. -CF

  7. bog roll ! by Anonymous Coward · · Score: 1, Funny

    even better print the advert on the back of toilet roll . as seems to be one of the places that most people go during the ad breaks.