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Live Commercials Will Save TV?
Vitaly Friedman writes "Entrepreneur Mark Cuban doesn't believe that traditional television advertising is dead, it simply needs to be more interesting. And what's more interesting than being live? From the article: 'It's no secret that the traditional 30-second spot has been losing much of its luster with advertisers. With the rise of other media options (videogames, home theater systems, Web surfing) on the one hand and the recent growth of DVRs like TiVo on the other, traditional television advertising has been feeling the squeeze. Broadcasting executives are struggling to figure out the economics of the new digital landscape, and have been willing to try just about any creative idea, such as TiVo's plan to replace old commercials with new ones when watching recorded shows.'"
Broadcasters, your captive audience is escaping. We no longer will sit back and be bombarded by obnoxious ads that insult our intelligence. Live advertising won't do the job. I know I'll simply ignore live ads like I do most advertising already. The mute button still performs its said task, removing most of the annoyance factor during ads, and I can always change the channel and right back again to avoid ads.
Forget ads on TV. Come up with a better way to get the sponsors' messages out to the public. Ads are everywhere now, and people are just becoming more resistant to them.