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Console Brand Loyalty and Lifestyle Choices

RotoGo writes "A new survey done by GamerMetrics shows that 38% of gamers prefer the Playstation 3, making it the most anticipated system. The Wii only got 22% of the audience as their number one choice. Perhaps more interesting are the 'lifestyle' choices reported by the survey. Nirvana was cited as the favorite band for those loyal to the Xbox brand and Eminem was the top pick for the Playstation brand. The Nintendo camp prefers Gorillaz and Smallville for entertainment. The study also discovered that people that like the Xbox brand are the most likely to own an iPod and a TiVo while it is the Playstation gamers who are most likely to go outside to see a movie."

18 of 132 comments (clear)

  1. Sounds like a hygene product by suso · · Score: 2, Funny

    Maybe they should have called it that.

    Nintendo: Lifestyles (for men's pleasure)

    1. Re:Sounds like a hygene product by Valdrax · · Score: 2, Funny

      Nintendo: Lifestyles (for men's pleasure)

      Wrong market. The console's clearly not targetted at the 20-30 crowd. It should be "Nintendo: Lifestyles (for kid's pleasure)."
      ...
      ...Wait, um... maybe not.

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  2. The unasked question by Chemisor · · Score: 2, Funny

    They have forgotten to ask the one question that is surely uppermost in the minds of Slashdot readers; namely, what brand of console does one buy to maximize his chances of getting laid?

    1. Re:The unasked question by joe+155 · · Score: 2, Funny

      If you have to ask that question, chances are the answer won't matter ; )

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    2. Re:The unasked question by dorbabil · · Score: 2, Funny

      That's on a list of the new features added to the Phantom.

    3. Re:The unasked question by ackthpt · · Score: 3, Insightful
      Let's see, if I get the PS2, the TiVo, a Motorola Slvr L7, home furnishings from Ikea, drive a black Scion with tinted windows, hang out at a trendy coffee place and pass off light insults regarding Starbucks, listen to culturally hip bands, watch only indy cinema, drink bottled water with a trendy name, eat strict vegetarian mediterranean themed food, wear clothing only from mens wear shops which never display a SALE sign of any kind and wear my hair in a pony tail, will anyone see I live an incredibly cool lifestyle?

      Ah, heck with it, I'll play free games on the internet, drink reheated coffee from Costco, drive a wreck and tell people they can fsck off.

      --

      A feeling of having made the same mistake before: Deja Foobar
    4. Re:The unasked question by Meagermanx · · Score: 3, Funny

      Just buy some Axe. It works on TV.

    5. Re:The unasked question by Shadarr · · Score: 3, Funny

      I bought my girlfriend a DS with Nintendogs for her birthday and got laid that night, so that would be my advise.

  3. Survey of what? by KeiichiMorisato · · Score: 3, Insightful
    I find that the results of this survey is really worth anything when they can end up with

    Other findings about this particular subset of perhaps atypical, but nonetheless important customers include the facts that 70% own a handheld gaming device (their preferred handheld being the PSP)

    So even though the results of the survey predict a 70% market share for the PSP, in reality the DS is dominating the market. Obviously, the survey has too narrow of a sample (subset of a population) to be worth anything.

    1. Re:Survey of what? by Burlap · · Score: 2, Insightful

      my preferred car is a Ferrari, but I drive a Ford.

  4. Bad for Sony by Programmer_In_Traini · · Score: 3, Interesting

    Assuming this "study" has anykind of seriousness, this is bad news for sony because they're trying to build the ultimate living room entertainment system (Blue-ray, cell cpu, big hd, wireless...etc) but if the sony fan base doesn't care so much about what they offer, not a ton of people will be ready to buy the console just because they're longtime sony buyers.

    I've been a sony fan for quite some time and I am beginning to wonder where exactly is sony going with its PS3.

    --
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    1. Re:Bad for Sony by Ohreally_factor · · Score: 2, Insightful

      Last go around I had an XBox and a GameCube (loyalty to Zelda there), and realized too late that the GC seemed to be much more for the kids.

      Did you notice this about the time that your voice started changing?

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  5. Brand loyalty? What's that? by CerebusUS · · Score: 4, Funny

    I've an Xbox, a PS/2, a Gamecube, a DS, an Xbox360 and a PSP.

    I'm apparently loyal only to the economy at large.

  6. Shocking! by Rapter09 · · Score: 3, Insightful

    Original Xbox owner's favorite next-gen console is the 360?! PS2 owner's favorite next-gen console is the PS3 and they love the PSP?! Gamecube owners *need* the WII and watch preteen television!? What are the chances! Just kidding about the Smallville thing, but I think it would be pretty obvious that people who own the current generation of any of the above console iterations would be revenously expecting it's next-gen counterpart.

  7. Re:Brand loyalty? What's that? by CerebusUS · · Score: 4, Funny

    I'll give them $15 if it comes in collector's edition packaging.

  8. Lifestyle, based on consoles? by Opportunist · · Score: 3, Insightful

    Also in the news, XBox users prefer soap bars while Playstation enthusiasts rely on liquid soap.

    Erh?

    Don't get me wrong, but how is that supposedly connected? I own a few Nintendo pieces. Do I have to listen to Gorillaz now? And since I can't have TiVo and go to the movies (obviously, or I'd have to embrace the PS3 and the X360), do I have to download my movies?

    Think of the statistics surrounding the future distribution of the console market what you want. It might even hold about at that area. But hanging the lifestyle of a person onto his choice of consoles is a bit silly. What does a console tell about a person? That he plays games. Ok. That's something EVERY console tells about him.

    It might hold some water when you hang it onto the price tags of the consoles, with XBox usually being the most expensive, PS behind and Nintendo coming in cheap. You might put demographics down based on that, i.e. that XBox players can and do spend more money on entertainment, and that they might be more likely to spend "more easily", be it that they have more money to spend or that they are more willing to shell it out for entertainment, with Nintendo players going for the budget line, out of necessity or because they're not willing to spend as much money on entertainment.

    So maybe it's true, a Nintendo player probably downloads his movies...

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    1. Re:Lifestyle, based on consoles? by flooey · · Score: 2, Informative

      Think of the statistics surrounding the future distribution of the console market what you want. It might even hold about at that area. But hanging the lifestyle of a person onto his choice of consoles is a bit silly. What does a console tell about a person? That he plays games. Ok. That's something EVERY console tells about him.

      Err, this is a marketing-based study. It doesn't say that if you watch the XBox that you listen to Eminem. The idea is to get an idea of where and how to spend marketing dollars. TV shows and music groups have marketing campaigns that attracts a specific audience. Studies like this tell people like Nintendo that they're being successful at attracting the Gorillaz audience, but unsuccessful at attracting the Nirvana and Eminem audience. That can give them useful information for future marketing campaigns (which could be anything from "We know the Nirvana audience is cheap, so Sony can have 'em" to "The undecided folks like Lost, we should advertise in that time slot").

  9. So... by thebdj · · Score: 2, Insightful

    what about PC gamers? I mean there are still a few of us who understand first-person shooters are best played on the PC with keyboard and mouse and some crossover games are just too clunky to play without the array of extra buttons and familiar controls. I know a few people who enjoyed KotoR and Morrowind more on the PC then on the X-Box. I do not know if any of my friends even bothered to try Oblivion outside of the PC world. I do own a PS/2, but my next console is probably a Wii (dear god why) unless the PS3 comes out low enough to make it tempting just for the Blu-Ray player.

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