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New Piracy Loss Estimate

An anonymous reader writes "WSJ reports on a new MPAA estimate losses due to piracy. "The study, by LEK Consulting LLC, was completed last year, and people familiar with it say it reached a startling conclusion: U.S. movie studios are losing about $6.1 billion annually in global wholesale revenue to piracy, about 75% more than previous estimated losses of $3.5 billion in hard goods. On top of that, losses are coming not only from lost ticket sales, but from DVD sales that have been Hollywood's cash cow in recent years."

38 of 480 comments (clear)

  1. This, from the organization by QuietLagoon · · Score: 5, Insightful

    that said VCRs would kill the movie industry.

    1. Re:This, from the organization by Anonymous Coward · · Score: 1, Insightful

      so clearly since they were wrong once they can never ever possibly be right about anything?

    2. Re:This, from the organization by brian0918 · · Score: 2, Insightful

      "so clearly since they were wrong once they can never ever possibly be right about anything?"

      Unless their motivations have changed... yes. The motivations of corporations rarely (if ever) change.

    3. Re:This, from the organization by Em+Adespoton · · Score: 3, Insightful

      Remember: that loss amount doesn't just take into account XviD copies on your computer -- the main thing it is measuring is the black market copies available in China and Russia (along with most other countries). I'm sure that including torrent numbers increases their statistics a bit, but the big issue is organized crime: commercial pirating for sale on DVD.

    4. Re:This, from the organization by Dare+nMc · · Score: 4, Insightful

      >so clearly since they were wrong once they can never ever possibly be right about anything?
      I didn't take it as a example of wrong, it was a example of exageration.

      So ya, because they have always exagerated in the past, it is likely they are continuing along that theme today.

      Clearly they are not "losing about $6.1 billion" they may be missing out a potential extra profit of $6.1 billion. Same as me saying I Lost $100,000 on the Palm IPO. Had I been a big enough trader, I could, and would (I did try) having shorted Palm during their IPO, covered by the 2000 shares I (eventully) recieved from my 3com stock distribution when it was selling over a $100 a share (was at ~$5 a share when I actually got the distribution). Then canceled out those shares when I recieved my distribution from 3com. I didn't do anything to deserve the $100,000. but had it not been for the exchange rules, I would have that money.
      (ignoring that a million other people/variables would have likely ruined that possibilty first.)

  2. Re:Gee, They put the lotto on TV... by nitrocloud · · Score: 1, Insightful

    What if DVDs aren't worth owning and theaters are inconvenient? How are we supposed to support the movie industry then?

    --
    Karma: Good, or bust!
  3. Brilliant assumptions by kwiqsilver · · Score: 3, Insightful
    Of course the study assumes that every "pirated" copy of a movie would be replaced by a ticket or dvd sale, if there was no "piracy".

    That's logical, right?

    1. Re:Brilliant assumptions by tomhudson · · Score: 2, Insightful

      The "brilliant assumption" is that people who pirate movies are going to tell the truth in a telephone survey. Did they also believe that everyone they offered a chocolate bar for their password gave a real answer?

    2. Re:Brilliant assumptions by Kingrames · · Score: 5, Insightful

      More like Pirates are waking those geese up to the fact that they can't sell $100 worth of gold in the form of an egg for ten times what people are willing to pay.

      Piracy is not an indicator that suddenly 50% of the country is willing to break the law.

      It's a very strong indicator that prices are WAY too high.
      There is no other explanation for it. People simply aren't willing to pay what the industry is charging, and the representatives of the industry are trying to preserve what little bit of a monopoly they have left.

      The ONLY WAY that these idiots can save their money and their shareholders' money is to drastically slash prices to the point where people stop downloading videos through torrents.

      Remember that even the person doing the downloading has to make an opportunity cost comparison.
      "is this video worth the Gigabyte of storage it'll take up?"

      At some point, when the prices go down, sales will go up, and people will slow down and stop their piracy simply because it isn't convenient.

      Any effort to preserve the high prices may result in recovering your losses in out-of-court settlements, if that, but even then, you're losing millions, if not billions, in the long term.

      --
      If you can read this, I forgot to post anonymously.
    3. Re:Brilliant assumptions by d34thm0nk3y · · Score: 3, Insightful

      Yesterday I went to a concert of Arctic Monkeys in Paris, I paid 25 euros for the ticket. I also bought an Arctic Monkeys t-shirt for 20 euros. Their CD, which I downloaded from the net, costs 15 euros. I leave the conclusion to the RIAA.

      Considering they don't really get a cut of tickets or merch. I am pretty sure I know what their opinion is.

    4. Re:Brilliant assumptions by dekaysion · · Score: 2, Insightful

      Considering the artist really get a fair and valid share of record sales. I do know what the label's and distributor's opinion is.

  4. Duh *bangs head against wall* by Epistax · · Score: 5, Insightful

    Pay $20+ for an ad infused FBI warning with regioning, or virtually nothing for no ads or FBI warnings or regioning.

    Remove the warning, remove the ads, charge $10 max. I can live without movies if you force me to.

    1. Re:Duh *bangs head against wall* by rolfwind · · Score: 3, Insightful

      I second your call on "remove the regioning". Entertainment companies shot themselves in the foot here, at least as far as I'm concerned. I'd love to see a study on how much this feature "saved" lost them over time.

      Traveling between Europe and America, I was appalled my Mac notebook was only allowed to switch regions 5-6 times before being locked into 1. Whoever thought of the regioning scheme is a class 1 idiot (especially for seperating europe, USA, Japan, etc as if the price difference was major). And the companies that still keep implementing it on their DVDs instead of region 0 are even dumber.

      What I never understood is anime dvds with regions. No one is going to buy anime from another country where it's cheaper just for the reduced price, since they don't understand language - if they're that desperate, they'll just download it anyway.

    2. Re:Duh *bangs head against wall* by paedobear · · Score: 3, Insightful

      Actually Europe and Japan are both R2 - the only difference there is PAL vs NTSC (though I am told that UMD has a Japanese and European sub-region...) As for Anime DVDs, when US DVDs come with a Japanese language track and are about 1/4 the price of those sold in Japan, well yes the Japanese companies are worried about reverse importing.

  5. Imagine the losses... by vex24 · · Score: 5, Insightful

    ...if they were actually making movies worth watching!

    --

    People shape laws. Not the other way around.

  6. I thought they might be legitimate... by fireboy1919 · · Score: 5, Insightful

    ...until I read this:
    An additional $529 million in losses came from consumers making copies of legitimate films they bought on DVD or VHS.

    Losses? You have to buy another one when you want to make a copy? Pay-per-disc?

    They're counting every time any kind of copy is made as a loss of sale. They're not even trying to be realistic here.

    --
    Mod me down and I will become more powerful than you can possibly imagine!
    1. Re:I thought they might be legitimate... by MightyMartian · · Score: 5, Insightful
      Let's try to remember here that the movie industry's definition of a loss bears little or no resemblance to the commonly accepted accounting definition. The creative accounting involved can turn blockbusters into net loss situations, particularly when some guy due royalties starts asking "hey, this movie made 100 million bucks, so why didn't I get a check?"

      This is the pathetic thing about the MPAA (and RIAA as well). These guys represent some of the worst financial pirates out there. They rip off artists, investors and, most importantly, consumers, and then run around crying when some amoral sonofabitch does in miniature what they've been doing in large for decades.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    2. Re:I thought they might be legitimate... by shark72 · · Score: 2, Insightful

      I think you're reading too much into that. The article used "making copies" for brevity. You are assuming that this includes "backup copies," but I believe it was intended to be read as "making copies to give to friends, or making copies so that they can have a permanent copy for the price of a rental."

      Saying things like (in effect), "ha ha, they are so stupid they think me making a backup copy of something I bought is a loss!" is funny and all, but it's not very intellectually honest. We're all pretty smart here, so I think we all understand that they don't actually think this.

      --
      Sitting in my day care, the art is decopainted.
  7. I just don't get it by Silent+sound · · Score: 3, Insightful

    I don't even understand why they bother using real numbers in these studies. Why not just move ahead to the logical conclusion, and have the study say that the MPAA loses a zillion bajillion dollars per year to piracy? It would be about as meaningful.

    Incidentally, do you ever notice how you never see any studies calculating the exact amount of money the MPAA loses each year from making crappy, unoriginal, cookie-cutter movies; showing the movies in a medium where you have to spend gas money to get to the theater and then more than half the cost of a DVD to get in the theater door; and then once they have your money putting more effort into showing you more ads than they do the movie? That's a study I'd be curious to read.

  8. Increasing Numbers by alvinrod · · Score: 3, Insightful

    I'm sure it's quite obvious to most people that they're just inflating numbers. They can't really even begin to estimate how much revenue is lost to piracy on a yearly basis. I'll wager a substantial sum of money that in a few years this number will grow by another 2 or 3 billion dollars, not because people are pirating any more or any less music, movies, books, or other forms of media, but because the corporations want to make it seem as though they're in danger of falling apart. The truth of the matter is that they've been ripping consumers off for so many years that they have more than enough money to withstand the effects of piracy. Their hesitation to change and adapt by switching to new business models and solutions only reaffirms my belief that these corporate dinosaurs are actually in need of extinction.

    If you can't be creative and adapt to the modern world market and find new methods of selling your product, please get the hell out of the way of the companies and people that are trying to make a difference. The stagnation and lack of creative thinking is inflicting more harm on the consumers and economy than any amount of piracy could ever do. Sink, swim, or get the hell out of the water.

  9. it's... fuzzy math. by yagu · · Score: 4, Insightful

    I don't know why I bother:

    • fta:
      The MPAA froze plans to release the survey..., Other studios said the figures were so bad that releasing them would hurt their stock prices and make a laughingstock of their enforcement efforts. The result: Piracy, an issue that normally brings Hollywood studios together, was driving them apart. Although the studios eventually agreed to release parts of the information, it was only after months of infighting
      I interpret this (IMO) that the MPAA had gotten so absurd in their claims of piracy and their methodology for studying and proving it they crossed a bright line that even insiders could see and were embarrassed to allow public scrutiny. The numbers they claim are staggering, but beyond believability.
    • fta:
      In one market, it was calculated that for every bootleg DVD that turned up in raids, seven more existed.
      This is a non sequitur. First, it's a questionable assumption a disconvered pirated dvd is a lost sale. Second, it's their SWAG that seven more exist, and to my first point, it's not clear that represents loss of revenue.
    • fta:
      While new data are potentially helpful in negotiating with foreign governments because they also estimate losses to local film industries, the information is also bad news for the MPAA's antipiracy efforts.
      Another non sequitur. What impact can fuzzy-math numbers truly have?

    This is funny, it almost sounds from the article that they changed their methodology to increase their claimed "losses", and had to rein them back in when they discovered their losses exceeded global Gross (International) Product.

    I'm surprised to see such an MPAA friendly article from WSJ. Or maybe I'm not.

    1. Re:it's... fuzzy math. by fermion · · Score: 2, Insightful
      What doesn't surprise me is that the WSJ once again published an article that is so out of touch with the laws of reality, physics, and logic. One pervasive problem in bussiness, the thing that allowed the dot com bubble and Enron, is that bussiness people seem to have never learned or have choosen to ignore the basic law of conservation. They believe that as long as an account has, following good accounting practices, shown something to be true, then it is. Even the consumer belives that if a reputable firm advertises something, that is truth. And as long as a highly paid consultant has shown something to be true, then it is no matter what ones own eyes and ears say. It is like a person continuing to claim there are not black swans when a black swan is standing right there.

      My favorite current example is the frequent flyer miles. I have read that currently the airlines have maybe 10 trillion miles of racked up to frequent flyers, around 50 million trips. If one believes the ad copy that each mile is worth 1-2 cents, then that is a liability of 1 trillion dollars, or 10% of the US GDP. If you believe the accounting that is evidently used in the industry, the liability is more like 100 million dollars. The truth is certanly somewhere in between, and is likely never to be known, because valid numbers seem to be no use to the bussiness community.

      This is the same thing. If the industry is losing 6 billion dollars per year, then that represents 25% of worldwide sales. Show me a firm that can tolerate a 25% shrinkage of sales, and still manage record profits, and I will show you an industry that needs to be audited by the government for price gouging, and unlike the Oil industry is likely to be found in violation of any number of laws. Clearly this so-called piracy has almost no impact the bottom line, and merely represents an untapped market. It is like WalMart knowing that if they could only force the middle and upper class to shop at thier stores they would be doing as well, on a per store basis, as Target, but, unfortuantely, Wal*mart has no legal way to force a customer to shop at Wal*mart. Clearly these other industries want to make laws that force people to consume products in a prescribed manner that is clearly not the prefered method of consumption.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  10. Are they REALLY LOSING? by genrader · · Score: 2, Insightful

    Are they REALLY losing anything when people such as me download a movie or game that I never would have bought in the first place? I would easily not pirate the game and not pay $50 for it, or I could borrow it from a friend, or anything. I buy stuff worth buying, end of story.

  11. Fact is, they don't know. by mysidia · · Score: 4, Insightful

    They are guessing, and they are being overoptimistic about market prospects with no piracy.

    The problem is, there is no evidence that the drop in sales from their expectations was due to piracy.

    Drop in sales can be due to the market; DVDs and ticket sales may no longer be attractive -- drop in sales figures may reflect people seeking alternative, cheaper entertainment options.

    Yes, piracy exists, yes it has an impact, but no, that impact cannot be reliably measured with any precision -- there are too many factors influencing the sales numbers you get; primarily, the market - to presume sales always go up unless piracy drives them down is just plain arrogant and a head-up-in-the-clouds assumption.

    The amount of piracy occuring is by its very nature a relatively unknown factor, especially when they refer to casual copying, or other things which DRM and other measures are purported to prevent ---- the best that can be made is an educated guess.

    These from the people who consider lending an original copy of a CD to a friend to be piracy ---- they cannot reasonably measure the total of such things with anything close to an accurate reading, it's just not practical to get statistically relevant information from a population that is being told what many of them do is bad.

    Of COURSE reporters and researchers paid by a company with a certain agenda are likely to drastically exagerate the extent and certainty about the loss being due to piracy or not due to piracy.

  12. Good news? Ever? by PasteEater · · Score: 4, Insightful

    Is there *ever* going to be a point when the xxAA reports good news again? For instance, "Ticket sales are down, but we've increased profits by not releasing so many terrible movies this year." Or, "We increased sales of DVDs this year by reducing the price by $3 across the board."

    Not likely.

    As long as they keep complaining, they have a way to justify restricting access to digital (and analog) content.

    Not that it really matters, because they have the money to pay lobbyists to influnece Congress anyway. But the public may be able to stomach some sort of compromise with regards to fair use restrictions if the xxAAs keep bitching and complaining.
     

    --
    There are two kinds of people in the world: those with loaded guns, and those who dig.
  13. Oh, irony! by porneL · · Score: 5, Insightful

    I don't like being forced to watch copyright warnings, stupid "don't steal" commercials and having trouble with archiving movies, so I prefer watching 'stolen' copies, which don't have any added crap.

  14. $529 due to fair use by E8086 · · Score: 2, Insightful

    Sure, another guestimate of what they think their losses are based on what they would like to think they're really making.
    The real reason I don't belive a word of it is they think they're only losing 244mill in China.

    And they claim $529mill in losses in the US because consumers are using their fair use rights to make a backup copy so they don't have to go out and rebuy movies every time a disk gets scratched because the MPAA is too cheap to use scratch resistant disks.

    How long until they blame Netflix and Blockbuster because people are renting movies at a prepaid monthly rate instead of buying them.

    --
    F7 doesn't work, ignore spelling and grammar
    1. Re:$529 due to fair use by Jackie_Chan_Fan · · Score: 2, Insightful

      They have blaimed blockbuster and netflix... and blockbuster has blaimed netflix.

      They always blaim someone when they're trying to weasel more control over the market.

  15. They are way off! by Un+pobre+guey · · Score: 5, Insightful
    Let's assume every man, woman, and child on earth consumes the equivalent of 10 pirated DVDs per year. Let's further assume that there are currently about 10 billion people on earth, and that each DVD's list price is US$20. Then, the lost sales are really:

    10 x 10,000,000,000 x US$20 = US$2,000,000,000,000 = 2 Trillion US Dollars

    This clearly dwarfs the cost of invading Iraq and giving Baby Boomers their Social Security benefits put together, therefore it is much more important. It is in fact, as shown by the objective calculations above, by far the most important issue on earth today. More than global warming, AIDS, tuberculosis, environmental pollution, shortages of potable water, collapse of fisheries, ozone layer depletion, overpopulation, lack of medical care, famine, poverty, slavery, wars in the Third World, tyrannical dictatorships, nuclear weapons proliferation, exploitation of the many by the few, rampant governmental corruption, compromised information and news media, organized crime, in short more important than anything.

    Someone should tell the RIAA.

  16. How the F*** is this supposed to be piracy? by 1tsm3 · · Score: 2, Insightful

    From the article "An additional $529 million in losses came from consumers making copies of legitimate films they bought on DVD or VHS".

    Isn't that fair use?

    --
    -ItsME
  17. Re:Gee, They put the lotto on TV... by Reverend528 · · Score: 4, Insightful
    Donations through PayPal?

    That may be the only way to pay them after they withdraw from the american market. After all, they're apparently losing 1.3 billion dollars a year by selling movies here.

  18. Conspiracy! by Trinition · · Score: 3, Insightful

    I say to you that the VCR is to the American film producer and the American public as the Boston strangler is to the woman home alone.

    Do you think maybe the MPAA hired someone to go strangle women -- later known as the Boston Strangler -- just so they could have a scary phantom to use as a simile when battling the VCR in court?

    Nah, they wouldn't stoop that low... would they?

  19. There IS no piracy by CarpetShark · · Score: 2, Insightful

    Please don't fall into their game of using the word "piracy" for sharing data with other people in your society. We can debate all we like about whether that sharing is right, and we may even argue that it morally amounts to theft, but the *act* is sharing, and that's what it should be called. Regardless of the origins of the word piracy, it has a negative and unhelpful connotation.

  20. Re:A real study by crossmr · · Score: 3, Insightful

    They wouldn't, and its not terribly accurate either.

    Its almost impossible to set up two movies that would give identical results and know it ahead of time. Its going to depend on the type of movie, the actors involved, etc.
    Almost ANYTHING could taint this study, a stiff wind could make it null and void. Not to mention the one they didn't set up for download, would be set up for download like it always is anyway, regular pirates would get ahold of it anyway. The only difference would be the average joes who hear about this and go download the other one proving their point.

    Honestly not terribly interesting.

  21. What these Nimrods don't take into account is.... by AlphaLop · · Score: 2, Insightful
    They fail to consider the losses that their heavy handed Gestapo style tactics have caused. They are driving away many of their consumers I am willing to bet. I for one have not purchased music in going on 7 years now, the last movie I saw in the theatre was South Park.I seldom purchase dvd's anymore and in all honesty I dont miss it.

    I like to consider myself a man of principle, and my heart tells me what they are doing is wrong so I refuse to be a part of it.

    At first, it kinda hurt, I hated listening to the radio due to all the commercials, and there were movies that came out that I really wanted to see and did not want to wait to come out on DVD or the movie channels but after a while, you get used to it. Purchasing an XM Radio really helped alot, so now I dont miss the CD's and with a Tivo and a phat home theater setup, I allways have something to watch so I dont mind waiting for the movies to come out on cable.

    I know that my silent little protest doesnt do shit to hurt their industry, and I am not niave enough to think that a mass boycott will ever work but screw em, I aint paying those jerks a dime if I can possibly avoid it :)

    I wonder if the manufacturers of player piano music claimed that their losses were due to pirates when technology changed and made their buisness model obsolete?

    I long for the death of the recording industry.......

    --
    It's only paranoia if your wrong...
  22. Re:Stats from "person familiar with matter" by schon · · Score: 2, Insightful

    copies of movies downloaded or received from people who had downloaded them cost the studios $447 million

    Waitaminithere...

    Every time someone downloads a movie, money gets siphoned out of the studio's bank accounts?!?!?!

    How the hell can someone downloading something cost them actual cash?

  23. Piracy saves movie industry money... by Dcnjoe60 · · Score: 2, Insightful

    U.S. movie studios are losing about $6.1 billion annually in global wholesale revenue to piracy,

    Or, put another way, US movie studios saved $2.5B annually in income taxes from the losses claimed due to the global wholesale revenue loss to piracy.

  24. Imagine the losses if movies were worth watching by Joce640k · · Score: 2, Insightful

    Just imagine how big the losses would be if they made movies that were actually worth watching!

    --
    No sig today...