One Second Ads Hoping To Grab Your Eyes

otis wildflower writes "C|NET reports that GE will be airing a new advertising campaign called 'One Second Theatre'." From the article: "'GE One Second Theater,' as the campaign is being called, presents a humorous peek behind the scenes at recent General Electric commercials produced by BBDO. The campaign is intended specifically for new media like digital video recorders, which can be used to watch expanded versions of the spots, and News Corp.'s MySpace social-networking service, where visitors can read a mock profile of Elli, the elephant star of one of the commercials. The spots will also be accessible on MP3 players, through podcasts presented as if they were recorded by Elli and other characters from the spots, and on a microsite offering an online version of the campaign. The multimillion-dollar campaign, scheduled to begin Friday, is the most recent effort by GE to explore media beyond conventional commercials and print advertisements."

Comments

Ah, here at last.

[pair-a-noyd]

Blipverts.

Re:Blipverts?

[speculatrix]

I too immediately thought "Max Headroom" when I read the summary... you can still find the original programs on various torrent sites!

For the uninitiated, the pilot episode of Max Headroom told how new high-speed advertisements were overloading people's brains. Max was, well, kind of a cyborg, when a reporter suffering a terrible accident was recreated in a computer.

For the full spoiler, read TV Museum

Re:ASCII Version

[Anonymous Coward]

It's 'effect'.

Re:This is much too confusing.

[bpd1069]

Advertizements have never been about giving you information so you can make an informed buying choice. The sole aim is to get you to buy something. Think Corporate Propaganda.