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One Second Ads Hoping To Grab Your Eyes

Posted by ryuzaki0 on from the newspeak-for-marketing dept.

otis wildflower writes "C|NET reports that GE will be airing a new advertising campaign called 'One Second Theatre'." From the article: "'GE One Second Theater,' as the campaign is being called, presents a humorous peek behind the scenes at recent General Electric commercials produced by BBDO. The campaign is intended specifically for new media like digital video recorders, which can be used to watch expanded versions of the spots, and News Corp.'s MySpace social-networking service, where visitors can read a mock profile of Elli, the elephant star of one of the commercials. The spots will also be accessible on MP3 players, through podcasts presented as if they were recorded by Elli and other characters from the spots, and on a microsite offering an online version of the campaign. The multimillion-dollar campaign, scheduled to begin Friday, is the most recent effort by GE to explore media beyond conventional commercials and print advertisements."

5 of 105 comments (clear)

  1. Re:Ah, here at last. by sconeu · · Score: 2, Interesting

    Edison Carter, where are you?

    My first thought was also Blipverts.

    --
    General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
  2. Image Repair by Detritus · · Score: 2, Interesting
    Right, GE, the corporation that paved the way for modern management methods like gutting research, "encouraging" suppliers to cut costs by moving production out of the USA, obscene pay for corporate executives, treating employees as liabilities, and institutionalizing layoffs.

    They are just a cute and fuzzy corporation that wants to be your pal.

    I think I need to puke.

    --
    Mea navis aericumbens anguillis abundat
  3. Re:Here's my 1-second ad for Diet Pepsi and Mentos by mlow82 · · Score: 2, Interesting

    demo and applications:

    http://video.google.com/videoplay?docid=-145368437 748873531

  4. I hope this catches on by Frogbert · · Score: 2, Interesting

    Imagine if this caught on! If every company was doing this you would have roughly 180 ads in your normal 3 minute ad break. The sesures would suck a bit though.

  5. At first, I thought it said... by Cinder6 · · Score: 2, Interesting

    At first, I thought it said they were going to put these 1-second ads in DV cameras, not DVRs. I was about to flip out for a second there...

    Now, if only all commercials became 1-second blips and they cut down the commercial space accordingly (instead of putting in more to fill up the gap). Longer shows and less fast forwarding!

    --
    If you can't convince them, convict them.