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One Second Ads Hoping To Grab Your Eyes

otis wildflower writes "C|NET reports that GE will be airing a new advertising campaign called 'One Second Theatre'." From the article: "'GE One Second Theater,' as the campaign is being called, presents a humorous peek behind the scenes at recent General Electric commercials produced by BBDO. The campaign is intended specifically for new media like digital video recorders, which can be used to watch expanded versions of the spots, and News Corp.'s MySpace social-networking service, where visitors can read a mock profile of Elli, the elephant star of one of the commercials. The spots will also be accessible on MP3 players, through podcasts presented as if they were recorded by Elli and other characters from the spots, and on a microsite offering an online version of the campaign. The multimillion-dollar campaign, scheduled to begin Friday, is the most recent effort by GE to explore media beyond conventional commercials and print advertisements."

16 of 105 comments (clear)

  1. If you got the money, I got the time... by __aaclcg7560 · · Score: 4, Funny

    Show me the money and I might pay attention to a one second ad. Unfortunately, my attention span last only a half-second.

  2. ASCII Version by Tablizer · · Score: 5, Funny

    For those of you using a text-based browser, here is the ASCII version:

        (.)(.)


    Just close your browser really fast to get the speed affect.

    1. Re:ASCII Version by Gnavpot · · Score: 2, Funny
      It's 'effect'.
      I have one suggestion to stop the ongoing affect/effect war on ./. Just wondering how it will look in the rest of the world:

      Æffect, æffect
  3. 1 second ads for 10 second abs! by larry+bagina · · Score: 2, Funny

    see subject.

    --
    Do you even lift?

    These aren't the 'roids you're looking for.

  4. Lawyers by Mike+Hicks · · Score: 3, Funny

    A friend of mine told me about something similar to this many years ago where a lawyer was experimenting with the idea of a one-second commercial. Apparently the guy in the ad just yelled "HURT?!?" and flashed his phone number.

    If there's any American industry that we'd like to see outsourced....

    1. Re:Lawyers by Who235 · · Score: 3, Funny

      I don't know -- how do you memorize the rack on the girl from the coffee shop in 1/30th of a second to add to the spank bank?

  5. Re:Ah, here at last. by Guysdrinkingbeer · · Score: 3, Funny

    So, this is what twenty minutes into the future looks like.

    --
    Great people don't need people to complete them, great people complete other people. -- Matthew Pawlikowski.
  6. Ouch! by ozmanjusri · · Score: 3, Funny
    One Second Ads Hoping To Grab Your Eyes

    That sounds painful. "My eyes...the goggles do nothing!"

    --
    "I've got more toys than Teruhisa Kitahara."
  7. Attention Spans by Umbral+Blot · · Score: 4, Funny

    Is it just me or are people's attention spans getting ... where was I?

  8. Re:This is much too confusing. by Ohreally_factor · · Score: 4, Funny

    If you've been properly indoctrinated, you won't need the 30 second explanation.

    No, when you're shown an image of the queen of diamonds for one second, you'll instantly know what to do. . . . either kill the president or go eat a hamburger.

    --
    It's not offtopic, dumbass. It's orthogonal.
  9. And now for the one second post... by mantar · · Score: 3, Funny

    Oh shit... I'm already out of time.

    --
    # man tar
  10. Here's my 1-second ad for Diet Pepsi and Mentos... by RyanFenton · · Score: 3, Funny

    Image

    Mint Mentos+2-liter of Diet Pepsi/Coke = Minor hillarity during a work break. Warm cola tends to work better than cold, 5-10 mentos seems to more than do the trick.

    There - that might just sell some otherwise undrinkable/inedible snacks!

    Ryan Fenton

  11. I've evolved beyond even this... by PDA_Monkey · · Score: 5, Funny
    I didn't RTFA.
    It didn't hold my attention long enough since I've trained myself to ignore anything related to ads.

    The only thing in here which has caught my attention is the post somewhere up above containing this:
    (.)(.)
    --
    Hallo, My name is Inigo Montoya. You kill -9 my parent process. Prepare to die!
  12. too many ads already by miro+f · · Score: 2, Funny

    Now the average three minute ad break will have room for 200 ads!

    epileptics around the world are turning off their televisions

    --
    being vague is almost as cool as doing that other thing...
  13. Antagonisms and commericals: Hitchcock by Teacher's+Pet · · Score: 2, Funny

    "Seeing a murder on television... can help work off one's antagonisms. And if you haven't any antagonisms, the commercials will give you some."
    - Alfred Hitchcock

    --
    I promise to be different...
  14. Re:Here's my 1-second ad for Diet Pepsi and Mentos by aclarke · · Score: 2, Funny

    And once you've done that, you can take the bottle and do this.