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Self-Serve Car Rental

abb_road writes "Claiming 'Web2.0 values meet Brick and Mortar,' BusinessWeek is reporting on an entirely self service car rental company. Zipcar customers make all reservations online or using a cell phone, then use a card-key to pick up their car from the parking garage--no attendants needed. According to the article, one of the other important attractions of the system is transparency; the reservations system allows you to see exactly what cars in the area will be available at what times, and then reserve or adjust your plans accordingly. From the article: 'If the nearest Mini convertible is booked until 3 p.m., the customer might postpone plans by an hour to get it -- or decide the Mazda with a sunroof on another lot will do.'"

10 of 143 comments (clear)

  1. Annoying Trial by MrPsycho · · Score: 5, Funny

    This Evaluation of ZipCar 8.0 has expired. Please purchase the full version. Press your horn to continue.

  2. Zipcar has been around since Jun 2000 by winkydink · · Score: 5, Insightful

    Where've you been?

    --

    "I'd rather be a lightning rod than a seismometer." -Ken Kesey

  3. This is new??! by dorkygeek · · Score: 3, Informative
    Sorry to break it to you, Businees Week, but we've got such a system here since pre-2000. Exactly as described!

    Though in the early days, you were given a key to open a box at the parking space, which in turn contained the car keys. Nowadays, you are handed out a near-range wireless SmartCard which you use to open the car and activate it (there's some in-car computer). This new system has been implemented at around 2001. And it's nation-wide. (For the curious, it's www.mobility.ch).

    --
    Windows is like decaf - it tastes like the real thing, but it won't get you through the day.
  4. Re:Sounds Interesting by Karma+Farmer · · Score: 5, Funny

    Plus, what if someone hacked into the server and decided to "rent" a bunch of nice cars?

    What if someone in a monster truck drives over all the cars in the parking lot?

  5. Re:old news by dajak · · Score: 5, Interesting

    The one in the Netherlands is called Greenwheels and has complete neighbourhood coverage in the major 40 cities. It works by the same principles, since 1995. I used to have nine in walking distance from my home when I still lived in Amsterdam. One of the most convenient features of the system is that you can decide to use it from everywhere. Suddenly need a car at work? Want to take the train to some city, and then a car to get to some village? I'm still subscribed to it.

  6. Re:Maybe they will copy Blockbuster? by winkydink · · Score: 5, Funny

    Yeah. If you're more than 3 hours late, they bill the full value of the car to your credit card.

    --

    "I'd rather be a lightning rod than a seismometer." -Ken Kesey

  7. City Car Share by mattis_f · · Score: 3, Informative

    I can't speak for ZipCar, but I've been using City Car Share for about three years now. It's really smooth - there's a garage a couple blocks from my place, it costs $10 a month to be a member, renting a car is about $4 per hour and $0.4 per mile. This includes everything - gas, insurance, all.

    If you return the car late you get charged a pretty hefty late fee. You ca extend a reservation over the phone, provided that no-one else has reserved that car after you already. If you're running late and notify the office, you get a smaller late fee than you would have if you were just "missing".

    It's cost effective if you just need a car for a couple hours, or an evening. If you need it for a day or more, go to a car rental place.

    That article (if the summary is correct, which is a dangerous assumption to make on /. ) is real far behind.

  8. Re:Sounds Interesting by telbij · · Score: 4, Funny

    What if someone in a monster truck drives over all the cars in the parking lot?

    LMAO.

    Good reason not to park in a huge line of cars: big temptation for monster truck drivers.

  9. Re:Buncha crap by jyoull · · Score: 5, Informative

    Jeez, people write without knowing much around here. Oh sorry, i forgot where i am.

    There is a whole flock of bicycle dudes who go out (in all weather, all year long) and take care of the cars. As well, Zipcar members are encouraged to inspect the car when they go to get it, and to immediately report any problems - dents, out of washer fluid, whatever.

    If it's something dumb like washer fluid, you can even buy more and they'll reimburse if you can't charge it on the (provided in the car) fleet gasoline charge card.

    Far as I know, the concept is flying and has been for like 6 years now. I am a very happy Zipcar customer. I've been able to get rid of my car altogether, saving many $thousands a year... and in exchange, I pay a few $hundreds per year for use of a practically new car, with insurance, maintenance and fuel provided, whenever I need one.

    As far as "whenever I need one" they seem to add cars pretty aggressively to follow demand. I've never been totally closed out... maybe you have to walk an extra 2 or 3 blocks to get to one at a specific time, but that's not really a big deal. It does require some adjustments to how you think about getting around, but the only reason I had a car in the past was for those trips that totally don't work on a bike (and taxis - just forget it, they're miserable and expensive)... this provides it.

  10. Re:Sounds Interesting by Hello+Kitty · · Score: 3, Interesting

    I can speak to this as a Flexcar member (and as someone who's interviewed the ZipCar folks as well, though I'm not in a city for which that service is available). Cleaning is done fairly regularly -- cars leave their designated parking spots for a few hours, then they come back. (You can also get a little usage credit if you take the car through the wash and remember to turn in your receipt.) As for dents and such, each user is expected to check over the vehicle before the trip starts and make note of any damage, just as one does a rental car. If you screw things up mid-reservation, there's a number to call and a procedure to follow.

    Nice bonus BTW: I had a reservation a few months back on a car that got into an accident about 30 minutes before my reservation was to start. (The previous user was parking and things didn't quite work out with his technique.) Flexcar phoned me to let me know that there was a problem, reserved the closest available vehicle for me, and gave me a nice credit "for my inconvenience." A really great customer service experience.