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Consumers Look For More Utilitarian Cellphones

hdtv writes "The Associated Press has an article about new generation of US consumers, who shun the mobile devices packed with features in favor of simpler devices that get the job done. One would think that as cell phones evolve into cameras, e-mail readers, Web browser and music players, mobile users would be happy with the device that fulfills their digital needs, but according to AP, 'a J.D. Power & Associates survey last year found consumer satisfaction with their mobile devices has declined since 2003, with some of the largest drops linked to user interface for Internet and e-mail services.'"

20 of 562 comments (clear)

  1. one would think? by yagu · · Score: 5, Insightful

    From the slashdot summary:

    One would think that as cell phones evolve into cameras, e-mail readers, Web browser and music players, mobile users would be happy with the device that fulfills their digital needs, but according to AP, 'a J.D. Power & Associates survey last year found consumer satisfaction with their mobile devices has declined since 2003, with some of the largest drops linked to user interface for Internet and e-mail services.'"

    I, for one, don't think that. I also don't know why one would think that.

    There reasons one actually might think otherwise is nicely laid out in the article... As more functions are built in to the mobile phone, by definition the interface gets more complex.

    Heck, the desktop metaphor on the PC, ostensibly a device dedicated to the computing experience hasn't come close to perfection. And now the mobile phone industry is foisting increasingly complex devices with ever decreasing reliability on the naive public. And the embedded OS for some of these includes the not-yet-perfected-desktop-metaphor! WTF? It's nice to see there is starting to be some backlash.

    Aside from the increasing complexity/decreasing reliability debacle, the mobile phone consortium should never be forgiven for abandoning what they ostensibly started out to provide: mobile phone service. I hate using a cell phone, and I can't stand talking to someone on a cell phone, and I can still easily tell.

    It's an interesting industry when one of the advertising campaigns includes the boast: "fewest dropped calls of any mobile phone service". It kind of drives home what the mobile phone industry has failed most at, yet they continue to drive forward with other unnecessary and no more mature offerings.

    Part of effective marketing is convincing people they want something they don't really need, or convincing people they need something they don't really want. The mobile phone industry sure has come close to perfecting that.

    I don't hold out much hope, I've been using cell phones now for over ten years -- the service has declined, the quality has gotten worse, and somehow the mobile providers couldn't seem to be more proud. I'm glad they're not running airlines.

    1. Re:one would think? by mattmacf · · Score: 4, Interesting
      As more functions are built in to the mobile phone, by definition the interface gets more complex.

      I call bullshit. I'm not sure what "definition" you're using, but a given interface does not have to become more complex as functions get added. As a matter of face, added features can simplify a given interface. I can't think of something specific atm, but I'm sure you can find an example or two in Cupertino somewhere.

      I think the problem lies in the business model of the service providers rather than general ineptitude on the part of phone makers. I for one would be perfectly happy with a phone with a billion unnecessary gizmos, doodad, and whatnots, as long as there's a way to get them out of sight the minute they become intrusive. However, I think a lot of the clutter of most mobile phones comes from the exorbitant pay-out-the-ass-for-data plans that service providers are making a killing on. I doubt it would be difficult to design a phone interface that provides a "simple" mode that hides all unnecessary or obtrusive functions out of sight. But ask yourself the question, would it be as profitable?

      --
      I only mod funny =D
    2. Re:one would think? by Total_Wimp · · Score: 4, Interesting

      I love phones packed with as many features as can be packed. I've gotten a series of ever more complex cell phones and I've enjoyed each one more and more.

      But guess what, you're right.

      I'm not like everyone else. I've realized for a long time that the compromizes I'm willing to make for the features I want are not compromizes very many of my friends or family would be willing to make. I've gottent to the point that I won't even recommend a phone that I personally love if I think that the phone will be too frustrating to the person asking for the recommendation.

      So here's the deal. Why can't you have your simple phone AND I have my complex phone? Is there any reason why one of these should be "better" as opposed to "better for you" or "better for me"? I applaud people making their oppinions known to cell phone providers and manufacturers so more simple phones will be offered. All I ask it that you don't tell them to stop offering phones with the great features I want. Really, we can coexist in peace.

      TW

    3. Re:one would think? by xiphoris · · Score: 4, Insightful

      Some well-put points. I think the problem is that instead of listening to consumers, they're trying to tell us what we need. Or perhaps they're just listening primarily to the MySpace crowd -- I don't know.

      FTA: One would think that as cell phones evolve into cameras, e-mail readers, Web browser and music players, mobile users would be happy with the device that fulfills their digital needs

      See, that's the thing. I don't have any digital needs that I want satisfied by a mobile device besides text messaging. And the phone companies seem to think that charging $0.10 per message is still reasonable somehow.

      I think the first phone company to start worrying about its customer's needs will be the Google of the phone companies. I mean, seriously, you hear stories about phone companies disabling features on phones they give to customers, such as uploading pictures to one's computer, so as to require them to purchase proprietary services that send the pictures to one's email through the phone network. Sigh. They just don't get it.

    4. Re:one would think? by grotgrot · · Score: 4, Informative

      Incidentally the "fewest dropped calls" thing is a spin on poor coverage. After all a call can't be dropped if you can't make it in the first place! I think one of the biggest problems is how the carriers nickel and dime their customers. For example Verizon Wireless have been trying to prevent getting camera images over a cable and forcing you to do it over the air (for a price). Similarly they arbitrarily remove Bluetooth functionality to prevent users from doing things that VZW can't get paid for each time.

    5. Re:one would think? by Tim+C · · Score: 4, Insightful

      It's an interesting industry when one of the advertising campaigns includes the boast: "fewest dropped calls of any mobile phone service". It kind of drives home what the mobile phone industry has failed most at, yet they continue to drive forward with other unnecessary and no more mature offerings.

      I never fail to be amazed at the state of the mobile industry in the US, at least as portrayed on sites like this one.

      I live in the UK, and I can't remember the last time I had a dropped mobile call that wasn't directly attributed to completely losing phone signal (which at least for me, only ever happens when going underground on the Tube). Add to that some of the ridiculous pricing schemes that seem to be in effect (do you really still pay to *receive* calls?) and it's little wonder that everyons seems so pissed about things.

      For a country that (rightly) prides itself on its innovation and technical advancement, you don't half seem to have some things completely wrong...

    6. Re:one would think? by Dance_Dance_Karnov · · Score: 5, Insightful

      england = 50352 sq miles USA = 3537441 sq miles...a little harder to cover.

    7. Re:one would think? by Clovert+Agent · · Score: 4, Interesting

      Look at phone interfaces - they're definitely more complex. Just count the number of keypresses (or screens to progress through) to accomplish basic tasks - it's increasing all the time. But that's not real complexity: if you ignore irrelevant menu items then the interfaces aren't really more complex, just more clicky.

      But I don't really mind that, because most of the phone interfaces have some sort of "favorites" list to get more quickly to common tasks.

      What I do mind is that phone interfaces are becoming steadily less reliable. Interface crashes, slowdowns, sudden poweroffs - they're all now daily occurences, and it drives me nuts.

      The obvious answer would be to buy a phone without all the glitzy features, and when I asked for one I was offered a Nokia model for "businessmen who just want a great phone without the gizmos". Uhuh. No camera, no music player...great. But also no Bluetooth. A business phone that I can't interface my PDA and laptop with for dialup? Give me a break - they obviously didn't want anyone to buy it.

      No, I'm stuck with an endless succession of phones with more features than I want, shitty interfaces and steadily degrading reliability.

    8. Re:one would think? by garylian · · Score: 4, Insightful

      Bingo!

      I hate cell phones, too. But, I work from home, so I made a cell phone be my work phone, so I could run little errands during the day without interrupting my work, since I do technical support for an application. So, it is a necessary evil, and a godsend to a new parent when they want to make those quick shopping runs without the spouse and baby.

      However, if you look at these phones, I can't help but see a nice parallel relationship to PDAs.

      How many people do you know that bought a PDA, and walked around like they were important simply because they had it? PDAs became a status symbol to the tech crowd and the tech geek wannabes. From what I saw, over 75% of those that had a PDA didn't come close to needing one, but they pulled one out during meetings to make themselves look important.

      The cell phone has become the same thing, especially to today's young crowd. They simply HAVE to have one, and the more features it has, the cooler they are. Remember (if you are old enough) when the pager stopped being a drug dealer's friend, and became a status symbol? Remember how girls started coming up with stupid page numbers to indicate things, like 143 being "I love you"? Well, today's young people can't live without text messaging and a camera, plus internet access and 50 different downloaded ringtones.

      Lets look at some of the features on today's phones.

      Text messaging: I've only met one person over the age of 35 who used this. It seems to have the sole purpose of sending messages silently without tipping off teachers/administrators in a school setting. Apparently, passing a piece of paper with a hand-written note is too lame. Really, why pay extra to spend all that time "typing" that message in when you could say it in a few seconds? Oh, yeah... These kids burn too many minutes, and can't get to the point and end the conversation.

      Camera phone: If this is the best you can do for taking pictures, dear god are you hopeless. While the newer camera phones do produce better images than a webcam from a few years ago, those pictures are mostly stuck on your phone, unless you want to pay to transfer the file. Me, I'll stick with my real camera.

      Email/Internet: Ok, just another fancy way to hit kids up for silent messaging and stuff they really don't need. This isn't Blackberry, it's cheesy AOL/Yahoo! or whatever. And the amount of spam that tends to get through those accounts makes it worthless.

      So, to sum it all up, today's cell phone makers have targetted one audience, teenage girls. The problem is, they don't really make nice cell phones for the rest of us that just want a cell phone that can store numbers and speed dial them.

      Man, do I miss my last cell phone, that did just that! But, it started to lose reception because they were cutting back the signals for older digital models, so I had to upgrade. My new cell has a camera in it, and it is too easy to activate, impairing with my scrolling through numbers backwards. The only reason I got it was because all the simple "I'm a phone with only phone and phone # memory" phones were pieces of crap, or cost 3x more than the Nokia I got.

      So, let some phone maker come up with a nicely made phone that is just a phone for the non teenage girl crowd, PLEASE?!?!

    9. Re:one would think? by h4rm0ny · · Score: 4, Insightful


      I too just want my phone to be a phone and I have an old Siemans model. I will upgrade my phone for one feature and one feature only - when they produce a mobile that I can throw at a wall and drop in the bath without it getting damaged.

      I got hassled by a phone salesman last month as I walked down the street and his face visibly fell when I pulled out my phone and showed him what I used. I despise the [UK] marketing campaign that asks: "Ashamed of your mobile?" No, actually.

      --

      Aide-toi, le Ciel t'aidera - Jeanne D'Arc.
  2. Just A Phone by excelblue · · Score: 4, Insightful

    The main reason why I have a mobile is so that people can contact me while I'm on the go.

    Anything else is extra and I probably don't need it. However, it does contribute to making the phone harder to use, easier to break (less reliable), and more expensive. Why would I want a device with everything in it as a cell phone when all I'm supposed to do is talk with it?

    After all, if I want all the extra features, I'd probably go with a PDA anyways. A cell phone only does the job half decently, and the features are just things that I can accidently use and incur a higher phone bill. It's not easy to use all of them, and it just makes it harder to just simply dial a number and go.

    Rather be carrying a compact digital camera, a real MP3 player, a real PDA if I really want all those features. After all, those do a way better job at it.

  3. not surprising by solistus · · Score: 5, Insightful

    I've heard many people (including my mother, who is what normal people would call a geek) complain that interfaces are getting too complicated on newer cell phone models. Users are often required to press several buttons and navigate poorly designed menus to perform basic functions like searching an address book. Also, all the silly gadgets they're building into phones these days have a tendency to drain batteries rather quickly. Phones seem to be getting worse and worse at performing the tasks of, well, a phone. My latest flipphone has 3 IM clients, a camera, a few Java apps and tons of other random crap on it, but my old Nokia candybar model was actually better at the main tasks of a cell phone: making and receiving phone calls. Part of the reason why these new features aren't leading to higher customer satisfaction is the plethora of other digital devices many people now have. As not only cell phones but also music players (iPods in particular), sub-notebook computers, hell, even graphing calculators demonstrate, it's pretty trivial to build a whole lot of features into any device; however, most people only need one calendar, one address book, one music player, one camera and so forth. When every digital device tries to do everything, it just gets annoying. I've never used most of the functions on my cell, and neither have a lot of others. I'd rather have a phone that could do nothing but calls and text messages, but performed these tasks well, than my current model, which seems like the bastard child of a phone, a PDA and a camera.

    1. Re:not surprising by Linker3000 · · Score: 4, Interesting

      Amen to all that - I have an Orange (UK) SmartPhone running Micro$oft's OS and some of the most fundamental tasks require so many menu clicks it's unbelievable:

      Set the alarm: Start, 4 (settings), 9 (more), 3 (Date and Time), 4 x Scroll, Enter.

      Compare this to my previous phone: 'Settings' button, Date and Time, Enter.

      My old phone was also sensible enough to allow opt-out days on alarms so you could have a recurrent wake up for work days that didn't operate at weekends - now I get hit with a 6.30 alarm on Saturday and Sunday unless I remember to turn it off - and then I have to remember to turn it on again on Sunday night or be late for work!

      On one occasion I used my old phone to record someone threatening me in the street (I didn't need to use it as the incident calmed down) all I had to do was covertly hold down one button. This is impossible on the new phone as you have to look at and navigate the menus:

      Start...9 (More)...5 (Voice notes)...Record

      Mind you, my new phone could have also recorded video of the incident:

      Click camera button...Menu...Capture mode....2 (Video)...Capture

      Not exactly subtle and the act of me staring and operating my phone during such a tese moment would probably have got me clobbered! In any case, the last time I tried to record some video for fun, the phone refused ('Insufficient memory') and I had to reboot it to free some RAM for the OS. Picture the scene..

      Click...click...click...click...[Error]...Oh, wait Mr Thug, I need to reboot my phone, can you hang on for about 2 minutes and bear with me as I may need to take out the battery if the reboot hangs.

      There was some speculation that Nokia are (or were considering) relaunching one of their more basic models (the 6310i) due to popular demand.

      --
      AT&ROFLMAO
  4. Wireless reception by misleb · · Score: 4, Interesting

    What always annoyed me about the advances in mobile phone technology is that they never really improved reception. They add feature after feature. You can take and send photos. You can browse the internet, but you always manage to lose signal in the worst possible places. I used to live in a large metropolitan area and would regularly lose signal. I lived *inside* Chicago and I could barely get a signal in my own damn apartment. Is it because of the buildings? Maybe it'll never work right.

    I say screw all the stupid features. Just give me a phone that just works everywhere. I couldn't care less if it can take pictures, browse the web, or download movie trailers.

    -matthew

    --
    "THERE IS NO JUSTICE, THERE IS ONLY ME." -Death
  5. I'm the Opposite by DavidD_CA · · Score: 4, Insightful

    Why can't I buy a device that has freakin' everything? I'm serious, too.

    I want it to be a phone first, PDA second, and all the extras right after that. I want MP3s, FM radio, a decent camera (not a 5MP Nikon, but certainly not the crappy one I have now), bluetooth, WiFi, VoIP, and Windows Mobile 5.

    Is that too much to ask?

    --
    -David
  6. Re:I've been griping about this for years... by Tim+Browse · · Score: 5, Funny
    I even wrote in my blog about this last year.

    And your carrier still hasn't done anything about it?!

    What did the police say?

  7. Re:That's cuz all the simple phones are in...... by Arker · · Score: 4, Interesting

    It is a rip off here in the US, yes. Unbelievable.

    In Europe, you can get decent deals, however. Your prepaid service has a good shelf life, unlike here where you simply MUST buy more minutes every month or they cut you off. You don't get charged for receiving calls (caller pays) and in fact with the service I had you actually got a (very) small kickback when someone called you. The prices were reasonable, and I would prepay roughly $60 and not need to worry about it again for 6 months.

    When I came back to the US, I went to try and get service and it was an absolute nightmare. They don't want to just sell you bloody phone service, they want to give you a 'free' (read paid for by you, in the fine print, of course) phone that was loaded with all this crap I don't care about, making it far more complex than it needs to be, they want you to pay at least $60-75 every month, and they're very pushy about it. Even after politing refusing this over and over again and finally getting the simple phone service that I wanted, it's $20 a pop, there are connection fees and charges for receiving calls and every sneaky hidden gotcha in the book. That $20 lasts me barely a week, so when all the crap is added up it turns out to be TWELVE times as expensive as the service I was used to. And on top of that, of course, coverage SUCKS. And when I'm in an area with no coverage at all for a few weeks, I come back, and find that my prepaid phone, with a positive balance, has been turned off - apparently because one is required to add money every month whether you're using it or not, or else you lose it.

    This was with T-Mobile, who were reputed to have by far the best coverage in the area I was in, by the way. If the others are worse, I don't understand how they stay in business at all.

    So I've just packed my phone away. The cellular companies in this company, apparently, aren't interested in offering simple telephone service at a reasonable price. Until they are, I am not interested in them.

    --
    =-=-=-=-=-=-=-=-=-=-=-=-=-=-
    Friends don't let friends enable ecmascript.
  8. It has nothing to do with what you want. by raehl · · Score: 4, Insightful

    Why would I want a device with everything in it as a cell phone when all I'm supposed to do is talk with it?

    Cell phone companies can't charge you for sending text messages if all your mobile phone does is make phone calls. They can't charge you for downloading ring tones and wallpapers if your phone doesn't have those features. They can't charge you for uploading photos if your phone doesn't have a camera, and they can't charge you for downloading songs or email if your phone isn't also a music player and email reader.

    Cell phone companies want your phones to be feature rich so they can charge you for using those features. They'd much rather give you a phone that costs $50 more than forfeit all the money they won't get from you not using the 'premium' services if they gave you a $50 cheaper phone with limited features instead.

  9. Americans pay way too much for cell phone service by wenchmagnet · · Score: 4, Interesting

    I live in Pakistan and celular access is really cheap here. All carriers offer free incoming calls and free incoming SMS. A couple also offer small kickbacks on recieved calls.

    What really rocks though is that you can buy a cheap Nokia phone for less than US$100 up-front, stick a pre-paid card into it (about US$ 2) which has about 60 minutes of airtime in it and when that runs out, your incoming calls/sms keep coming in for another FIVE years (Telenor Pakistan). The most ripoff carrier (Mobilink) here still gives you about six months of free incoming before you need to recharge your phone.

    On my pre-paid connection, for about US $4.00 I get about 40 mins outgoing calls to other networks, twice that for my own network. The call rates are also flat across the country so it doesnt matter where I am, the same rates apply. I know the US is a heck of a lot larger, geographically, but in this day and age with the level of connectivity the US has, it should not be such a big issue - the internet does it already! Oh and this US$4.00 lasts about 25 mins if I call the US from my cell phone in Pakistan.

    My parents recently went to India for a family visit and told me that its even cheaper there.

    BTW, the world's largest WiMax deployment has been signed off on between Motorola and Wateen telecom in Pakistan - we should be getting WiMax across the country soon too!

    All thanks to competition, deregulation and some solid support from the Musharraf government.

  10. No it's not! Why are we always stuck with v1.0? by mattbee · · Score: 5, Informative
    Sorry, as a gadget lover I've seen tons of phones come close to being fantastically useful as the grandparent poster describes. However the problem is *always* in the frigging software. There is always some stupid bug (or six) which stops a phone fulfilling its advertised potential, but the manufacturer doesn't give a toss about fixing any of them because they're busy redesigning the next model (or six) with completely different interfaces, e.g. my Nokia 9500, bought March 2005. Hooray! A phone, web browser, email client and remote SSH terminal with 80x24 screen! Wi-fi support at home! Amazing! Except that:
    • the IMAP email client is hopelessly broken, crashing at the slightest provocation (changing folders mostly!)
    • the web browser, for all its other limitations, doesn't do gradual page rendering (well it tries, but effectively it doesn't), and freezes the phone up while rendering a long page. Not good when you have a 14Kb GPRS connection;
    • the terminal works well (cough, third party software) but is hamstrung by the phone's refusal to change connection types if the first one you pick doesn't work. You have a 10 minute timeout or something so that if a wi-fi connection doesn't work, you can't immediately switch to GPRS without going for a cup of tea first.
    • (unforgivably, for Nokia, at least) if you missed a call and want to see who it was, you press "last call log" from the front panel and it takes 10-20 seconds of "Reading log..." on the screen before it shows you. A list of numbers! That's all I'm asking for! Totally maddening.
    • No reset mechanism except taking the battery out. Because it will never crash, oh no. Especially not in the middle of a busy street when you're trying to make a call and then have to find a quiet place to take the f--king thing to pieces...

    Now under normal circumstances, well, yeah you get bugs in software, we'll get them fixed! Except that you don't with phones. I had three firmware upgrades to that phone and none of those issues were solved. So I never really used it for email or web browsing unless I had a lot of time & patience, and it was very important to try to get a particular piece of info (still it was quicker calling the train times information line than trying to use the web site).

    But really there was nothing wrong with the hardware -- I could see that the phone could do everything that it advertised, but Nokia were on to greener pastures now that this phone was out of the door. All it would need (in any other software market) would be a programmer or two, 2-3 months and some willing "power user" beta testers to hammer out these stupid bugs. I mean god forbid they actually try to make a device with a market lifespan of more than about 12 months, with, you know, a user community and long term support plans. But just a bit more love on the software after release would make a huge difference.

    After a couple of terrible months with an HTC Universal (lots of problems but the biggest one is that it's impossible to answer an incoming call more than about 20% of the time! Great testing guys!), like an idiot I'll have a Nokia E61 on order soon. Maybe that'll work better :-)

    So no I don't believe phone "convergence" is a myth when the phone manufacturers get so darned close. It's their unwillingness to go the extra mile after the phone has been released and tested on a large scale which causes people to damn their gadget-phones as white elephants.

    --
    Matthew @ Bytemark Hosting