Consumers Look For More Utilitarian Cellphones
hdtv writes "The Associated Press has an article about new generation of US consumers, who shun the mobile devices packed with features in favor of simpler devices that get the job done. One would think that as cell phones evolve into cameras, e-mail readers, Web browser and music players, mobile users would be happy with the device that fulfills their digital needs, but according to AP, 'a J.D. Power & Associates survey last year found consumer satisfaction with their mobile devices has declined since 2003, with some of the largest drops linked to user interface for Internet and e-mail services.'"
From the slashdot summary:
I, for one, don't think that. I also don't know why one would think that.
There reasons one actually might think otherwise is nicely laid out in the article... As more functions are built in to the mobile phone, by definition the interface gets more complex.
Heck, the desktop metaphor on the PC, ostensibly a device dedicated to the computing experience hasn't come close to perfection. And now the mobile phone industry is foisting increasingly complex devices with ever decreasing reliability on the naive public. And the embedded OS for some of these includes the not-yet-perfected-desktop-metaphor! WTF? It's nice to see there is starting to be some backlash.
Aside from the increasing complexity/decreasing reliability debacle, the mobile phone consortium should never be forgiven for abandoning what they ostensibly started out to provide: mobile phone service. I hate using a cell phone, and I can't stand talking to someone on a cell phone, and I can still easily tell.
It's an interesting industry when one of the advertising campaigns includes the boast: "fewest dropped calls of any mobile phone service". It kind of drives home what the mobile phone industry has failed most at, yet they continue to drive forward with other unnecessary and no more mature offerings.
Part of effective marketing is convincing people they want something they don't really need, or convincing people they need something they don't really want. The mobile phone industry sure has come close to perfecting that.
I don't hold out much hope, I've been using cell phones now for over ten years -- the service has declined, the quality has gotten worse, and somehow the mobile providers couldn't seem to be more proud. I'm glad they're not running airlines.
You may have a better chance of success in RTFA if you get it from Yahoo.com.
Oops -- it was just a layout problem on iWon, affecting at least the Mozilla-based browser that I use. I saw a blank screen and didn't notice the scrollbar. Page down and I can RTFA.
The main reason why I have a mobile is so that people can contact me while I'm on the go.
Anything else is extra and I probably don't need it. However, it does contribute to making the phone harder to use, easier to break (less reliable), and more expensive. Why would I want a device with everything in it as a cell phone when all I'm supposed to do is talk with it?
After all, if I want all the extra features, I'd probably go with a PDA anyways. A cell phone only does the job half decently, and the features are just things that I can accidently use and incur a higher phone bill. It's not easy to use all of them, and it just makes it harder to just simply dial a number and go.
Rather be carrying a compact digital camera, a real MP3 player, a real PDA if I really want all those features. After all, those do a way better job at it.
I've heard many people (including my mother, who is what normal people would call a geek) complain that interfaces are getting too complicated on newer cell phone models. Users are often required to press several buttons and navigate poorly designed menus to perform basic functions like searching an address book. Also, all the silly gadgets they're building into phones these days have a tendency to drain batteries rather quickly. Phones seem to be getting worse and worse at performing the tasks of, well, a phone. My latest flipphone has 3 IM clients, a camera, a few Java apps and tons of other random crap on it, but my old Nokia candybar model was actually better at the main tasks of a cell phone: making and receiving phone calls. Part of the reason why these new features aren't leading to higher customer satisfaction is the plethora of other digital devices many people now have. As not only cell phones but also music players (iPods in particular), sub-notebook computers, hell, even graphing calculators demonstrate, it's pretty trivial to build a whole lot of features into any device; however, most people only need one calendar, one address book, one music player, one camera and so forth. When every digital device tries to do everything, it just gets annoying. I've never used most of the functions on my cell, and neither have a lot of others. I'd rather have a phone that could do nothing but calls and text messages, but performed these tasks well, than my current model, which seems like the bastard child of a phone, a PDA and a camera.
What always annoyed me about the advances in mobile phone technology is that they never really improved reception. They add feature after feature. You can take and send photos. You can browse the internet, but you always manage to lose signal in the worst possible places. I used to live in a large metropolitan area and would regularly lose signal. I lived *inside* Chicago and I could barely get a signal in my own damn apartment. Is it because of the buildings? Maybe it'll never work right.
I say screw all the stupid features. Just give me a phone that just works everywhere. I couldn't care less if it can take pictures, browse the web, or download movie trailers.
-matthew
"THERE IS NO JUSTICE, THERE IS ONLY ME." -Death
I picked a Motorola V180 for the following features:
- great battery life (easily a week with regular use)
- colour screen
- small screen on the outer shell
- cheap (a few generations behind)
- NO CAMERA (so there'd be fewer objections to its presence on client sites)
It seems to be as good a flip phone as you can get without having a camera.
I am familiar with the Cingular voice mail service you are describing. If you press '7' one too many times, immediately press '*' (I think; the friendly computer voice tells you if you stay on the line) to undelete the message you just deleted. Don't hang up or press any other buttons, because you only have that one shot at undeletion.
I'm sorry you weren't familiar with this at the time, and I hope this helps in the future.
By the way, I'd be suspicious if a phone company implemented a "feature" that involves routinely keeping backup copies of all its customers' deleted voice mails indefinitely. Is that really what you want?
vi ~/.emacs # I'm probably going to Hell for this.
Why can't I buy a device that has freakin' everything? I'm serious, too.
I want it to be a phone first, PDA second, and all the extras right after that. I want MP3s, FM radio, a decent camera (not a 5MP Nikon, but certainly not the crappy one I have now), bluetooth, WiFi, VoIP, and Windows Mobile 5.
Is that too much to ask?
-David
I have no problem with more features, and regardless of satisfaction surveys, going with less features is probably not the answer. Take, for instance, the fact that there are plenty of outdated basic phones available that people skip on because they want something the new phones have. People don't want less, they just want to be able to use what they have. Forget metaphors, forget operating systems, just identify what the user wants most and prioritize.
There are a few things that I'd like to see that might already exist:
- The phone should always be ready for you to start dialing (unless you are editing a field).
- The most commonly used features should have clearly labeled dedicated buttons with one and only one function.
- The call log should always be available at the touch of a single button.
- The address book should always be available at the touch of a single button. None of this hold-down-the-button shortcut nonsense though.
- A camera phone should take a picture instantly with the press of one button. The LCD preview isn't always necessary, so using it should require a total of two button presses.
- Sending pictures should take priority. In addition to a nice transfer interface, internet phones should allow you to email yourself any photo you take immediately after you take it, with only one or two button presses.
So if you haven't figured it out yet, my ideal phone (a phone for someone like my dad) needs at least four dedicated buttons for the most common features (besides the talk/hangup buttons and numbers): Call log, address book, camera shutter, camera LCD preview. I realize many phones have these buttons but they add confusion by being dual use and poorly labeled (if at all). It's time to start adding morebuttons if you ask me. Layout matters too. With the exception of the shutter button, aligning these buttons side by side (like the 2nd generation iPod) would be ideal, but probably wouldn't make the most fashion sense.
And your carrier still hasn't done anything about it?!
What did the police say?
It is a rip off here in the US, yes. Unbelievable.
In Europe, you can get decent deals, however. Your prepaid service has a good shelf life, unlike here where you simply MUST buy more minutes every month or they cut you off. You don't get charged for receiving calls (caller pays) and in fact with the service I had you actually got a (very) small kickback when someone called you. The prices were reasonable, and I would prepay roughly $60 and not need to worry about it again for 6 months.
When I came back to the US, I went to try and get service and it was an absolute nightmare. They don't want to just sell you bloody phone service, they want to give you a 'free' (read paid for by you, in the fine print, of course) phone that was loaded with all this crap I don't care about, making it far more complex than it needs to be, they want you to pay at least $60-75 every month, and they're very pushy about it. Even after politing refusing this over and over again and finally getting the simple phone service that I wanted, it's $20 a pop, there are connection fees and charges for receiving calls and every sneaky hidden gotcha in the book. That $20 lasts me barely a week, so when all the crap is added up it turns out to be TWELVE times as expensive as the service I was used to. And on top of that, of course, coverage SUCKS. And when I'm in an area with no coverage at all for a few weeks, I come back, and find that my prepaid phone, with a positive balance, has been turned off - apparently because one is required to add money every month whether you're using it or not, or else you lose it.
This was with T-Mobile, who were reputed to have by far the best coverage in the area I was in, by the way. If the others are worse, I don't understand how they stay in business at all.
So I've just packed my phone away. The cellular companies in this company, apparently, aren't interested in offering simple telephone service at a reasonable price. Until they are, I am not interested in them.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Friends don't let friends enable ecmascript.
Problem is, manufacturers and providers are offering simple, stripped down, easy-to-use phones. And very few buy them. Just like simple, functional, easy DVD players; simple internet terminals and so on.
...". Just look at the other comments to this story. I want a simple phone - that can also do good email, since I in practice use email more than speech. Oh, and having a radio on it is essential, so I don't have to lug around a second device. For other people, real email is pointless and radio is a waste - but they really want that integrated camera since it's such a convenient way to communicate (was it this part you wanted me to buy or was that one?). For a third person, having a Java VM for a steady supply of small games to play during their commute is critical, though they have no interest in any other function.
One problem is, simple phones aren't appreciably cheaper to produce since most of the differences lie in software, so the simple phones don't get a lot cheaper (and especially so when the phone is offered as part of a package deal).
A second problem is the lure of features. We like long lists of features, _especially_ for technology we aren't too familiar with. After all, since we aren't familiar with it, we don't know what functions will turn out to be important, so better get as much ass possible.
Third, even among us that want a simple phone, there creeps in a "that can also
So, you could not make a simple telephone with mass market appeal. You would have to make a whole series of phones, all with different combinations of features. Which of course in practice means making one or two hardware designs, and selectively disable stuff in software. But then, of course, the users can simply refrain from using the features they don't want; they'r enot going to pay as much for the identical hardware but with less functionality, after all. Which brings us right back to where we are now.
On my phone, I have a web browser, music shop service, IR remote controller, OCR translation from English to Japanese, and probably a dozen other features I don't even remember. I simply don't use them, which suits me fine. It doesn't bother me that I have a set of icons I don't use, since the functions I do use - radio, email and sound player - are implemented well, and since I have them assigned on hotkeys, bypassing the need to ever delve into the interface itself.
Trust the Computer. The Computer is your friend.
Why would I want a device with everything in it as a cell phone when all I'm supposed to do is talk with it?
Cell phone companies can't charge you for sending text messages if all your mobile phone does is make phone calls. They can't charge you for downloading ring tones and wallpapers if your phone doesn't have those features. They can't charge you for uploading photos if your phone doesn't have a camera, and they can't charge you for downloading songs or email if your phone isn't also a music player and email reader.
Cell phone companies want your phones to be feature rich so they can charge you for using those features. They'd much rather give you a phone that costs $50 more than forfeit all the money they won't get from you not using the 'premium' services if they gave you a $50 cheaper phone with limited features instead.
paintball
I live in Pakistan and celular access is really cheap here. All carriers offer free incoming calls and free incoming SMS. A couple also offer small kickbacks on recieved calls.
What really rocks though is that you can buy a cheap Nokia phone for less than US$100 up-front, stick a pre-paid card into it (about US$ 2) which has about 60 minutes of airtime in it and when that runs out, your incoming calls/sms keep coming in for another FIVE years (Telenor Pakistan). The most ripoff carrier (Mobilink) here still gives you about six months of free incoming before you need to recharge your phone.
On my pre-paid connection, for about US $4.00 I get about 40 mins outgoing calls to other networks, twice that for my own network. The call rates are also flat across the country so it doesnt matter where I am, the same rates apply. I know the US is a heck of a lot larger, geographically, but in this day and age with the level of connectivity the US has, it should not be such a big issue - the internet does it already! Oh and this US$4.00 lasts about 25 mins if I call the US from my cell phone in Pakistan.
My parents recently went to India for a family visit and told me that its even cheaper there.
BTW, the world's largest WiMax deployment has been signed off on between Motorola and Wateen telecom in Pakistan - we should be getting WiMax across the country soon too!
All thanks to competition, deregulation and some solid support from the Musharraf government.
Now under normal circumstances, well, yeah you get bugs in software, we'll get them fixed! Except that you don't with phones. I had three firmware upgrades to that phone and none of those issues were solved. So I never really used it for email or web browsing unless I had a lot of time & patience, and it was very important to try to get a particular piece of info (still it was quicker calling the train times information line than trying to use the web site).
But really there was nothing wrong with the hardware -- I could see that the phone could do everything that it advertised, but Nokia were on to greener pastures now that this phone was out of the door. All it would need (in any other software market) would be a programmer or two, 2-3 months and some willing "power user" beta testers to hammer out these stupid bugs. I mean god forbid they actually try to make a device with a market lifespan of more than about 12 months, with, you know, a user community and long term support plans. But just a bit more love on the software after release would make a huge difference.
After a couple of terrible months with an HTC Universal (lots of problems but the biggest one is that it's impossible to answer an incoming call more than about 20% of the time! Great testing guys!), like an idiot I'll have a Nokia E61 on order soon. Maybe that'll work better :-)
So no I don't believe phone "convergence" is a myth when the phone manufacturers get so darned close. It's their unwillingness to go the extra mile after the phone has been released and tested on a large scale which causes people to damn their gadget-phones as white elephants.
Matthew @ Bytemark Hosting
It's amazing, we have so much technology here in the US, but it's all tied up in the hands of the most shortsighted, stupid, and greedy SOBs that ever walked the earth.
Read the article for a little insight into their minds. It's unthinkable that they could simply provide a service and take a steady profit. Their revenues HAVE to climb every quarter, and they're in a tizzy because the customers aren't cooperating by happily coughing up more money every month for more crap that no one wants.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Friends don't let friends enable ecmascript.
I think many consumers would be more accepting/willing to tackle a learning curve to use advanced features of their phones if providers quit trying to use them all cash "cash cows".
I've been using PDA phones for years, and after my Treo 650 just got run over by a car after it fell off my belt-clip in a parking lot at work, I finally decided "Screw it!" and went with a regular phone instead. I got the new Motorola Razr V3c, thinking the thin shape would be a nice break from carrying around "brick-like" boxes as phones.
The biggest shock I got was when I first went through the Razr's menus and realized practically *everything* was a "subscription-based" download. Want your phone to be able to play a game? Navigate through the "e-store" applet and pick one out that can be played 1 day at a time for 99 cents, or played for "flat rate" of $4.99 per month! Uh... wow.... I'm used to just grabbing some freeware or shareware Palm app and hotsyncing into my phone and being done with it.
Then you get to things like emailing photos to other cellphone users. Ok, sounds like it might be cool, once in a while.... but WAIT! Did I sign up for that "unlimited photo-email" package on my plan? If not, I'm gonna get billed some ridiculous price for each little picture that gets sent out! Maybe I'll just ignore that feature after all.....
Oh yeah... they said the Razr was compatible with AOL instant messenger! Ok, where's that in the menus? Oh... darn. Not there! You have to download it and once again, PAY for it. Well, ok... I can live with spending another $7 or $8 to have that on my phone. But NO, it's yet another thing you pay by the month to keep using on the phone! Grr.... forget it! I'll just use it as a *phone* then and forget all the other stuff. I'll go broke trying to play with all of it!
I really don't like my cell phone. Too many features I never use, and lacking in what I'd really want. I just want a phone that does the simple things. A phone that sounds clear and doesn't drop calls. A phone that keeps its charge for a long time. That's pretty much it.
I hate text messaging, and I make up a story that I don't know how to read them. I can figure it out, I just refuse to communicate that way. If you want to talk to me, call me. If I'm not there, leave a message. I'd much rather say my phone doesn't support text messaging.
What I would pay for is a phone that looks nice. That is, a phone that doesn't look like some cheap plastic toy.
Give me duribility and reliability, and I'd have no problem dropping a few hundred bucks on a phone. I don't want a camera, I don't want to play video games, I don't want to surf the web . . I just want a phone.
The Internet is generally stupid
At least in the US.
They keep time perfectly, because TDMA (GSM) is built around dividing time into precise parts. Also, in most areas, they'll even adjust the time when daylight savings occurs. But they don't actually sync the time.
So, on GSM in the US, if you set your phone 5 mins fast, it'll stay 5 mins fast forever.
CDMA (Cingular/Verizon) do sync the time. You just turn your phone on and it picks up the time from the service.
http://lkml.org/lkml/2005/8/20/95
That's the MicroTac 950 (550 if you had the 7-segment display, 950 for dot-matrix).
Those phones sucked.
I had the super-duper version, the MicroTac Ultra Lite (yours couldn't be a Lite or Ultra Lite since those had green displays).
You forget that the battery wouldn't even last all day (unless you used the inch-thick version) even if you didn't talk on it at all. It didn't have voice mail notification. It had no caller ID. And it didn't have a vibrating ring (but my Ultra Lite did, the first phone that did).
As to the poster who replied, the StarTac was far from a tank, the hinges were very vulnurable and the antennas broke off constantly. They were easy to use though.
I replace my MicroTac Ultra Lite with a Nokia 2185. The Nokia 2100 series. It was much better, had a good address book (for the time), a good display, the battery lasted for two days and it had a readable display for caller ID use.
I never had a Nokia 6100 or 5100, but if you ask me, those were the ultimate simple phone. Small, incredibly easy to use, great UI, good buttons. Antenna didn't break off too often. And the battery lasted for a couple days.
My father had a Nokia 5120 (or 40 or 60, one of the IS-136 TDMA phones on Cingular) until last year. He really loved that phone. And for good reason.
http://lkml.org/lkml/2005/8/20/95
It's true I tell you, feller at work's next door neighbour read it in the paper.
Actually, it is federal law that dictates cell numbers come from the same pool as landline numbers. This is from back when Faxes first came out, the idea is that you didn't want an exchange that was solely fax numbers, because then people will just fax their advertisements to every number in that exchange. Now, while there are still abuse arguments, people generally don't want callers to know if they're calling a cheap prepaid cell vs a regular landline.
And now that number portability is law, there is no chance we'll ever go to a segregated system. For all the Europeans who claim our cell-owner-pays system is messed up, number portability is the one major choice they'll never have -- here in the USA if you get mad at your phone company, you can buy a cell phone and take your phone number. If you get mad at your cell phone company, you can take the number to a landline. And none of your friends or customers have to be inconvenienced with new numbers or figuring out what they'll have to pay for the phone call.
Recursive: Adj. See Recursive.
Agreed!!!
The last 'new-gen' phone I got was a Nokia 6230 which I went for due to (what I thought) was MP3 support. That was ALL I wanted: voice, text, MP3. Got a 1 gig MMC card. Then I realised:
a.) Proprietary dock, no headphone jack, nokia headphones bite. OK no big deal, i had read about this online, and purchased a 3rd party nokia port --> headphone jack thingy from ebay for like 30 bucks. I'll deal with it.
b.) To take the MMC card out requires taking the battery out and restarting phone, no plug and upload/download. A pain when you're a music geek
I can live with the above two as mere annoyances, then the real whoppers
c.) Phone cannot play files even alphabetically or via a playlist, it always plays MP3s in the EXACT ORDER THEY WERE UPLOADED. And you need to manually create the playlists in an external program, then upload them to a special hidden folder. God forbid, if you changed the file structure on your card and had some out of date playlists referencing non-existent files, the thing crashed.
= every time you wanted to put a new CD onto the thing it took 10 minutes of fscking around.
Then d.) The random crashing hit and I gave up, bit the bullet and bought a replacement for my (terrible but at least it worked, but that's another story) Creative Nomad. hehehe.
Seriously, it was only a minor software issue that prevented the phone from playing MP3s in ALPHABETICAL ORDER FFS its not a big deal eh. Instead they make you jump through hoops. What about UMS browsing of file contents w. normal 3.5mm headphone jack and normal USB connection. Its not technologically advanced or costly is it!!! All that phone needed to become that mythical phone+ipod combo was a USB dock, normal headphone jack, and MP3 functionality like any cheap flash player.
I'm thinking all someone needs to do is design an elongated phone case over any normal candy bar phone, and cram a flash MP3 player into it, viola
Here, the FCC said "let the marketplace decide"... and we have lots of big networks, but little interoperability between them and changine networks isn't a matter of changing a SIM, generally, it's a matter of buying a new phone. So as a Cingular GSM user, if I can't access Cingular I'm standing next to a Nextel PCS cell, I'm still screwed... and changing networks because I like their prices better generally means buy a new phone... the idea behind this from the industry POV is to REDUCE marketplace competitiveness by making it expensive to change networks.
Tech Public Policy stuff