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Jobs' Glass Elevator Locks in Group Customers

Juha-Matti Laurio writes "Not eight days after Apple's new New York flagship store was unveiled, Stevie Jobs' fantastical glass elevator began acting a bit wonky, first opening and shutting its doors, then finally sealing in its passengers on the upper level. Apple store employees worked their hardest to release the bunch, but eventually the NYPD had to be called; the elevator's hydraulic system had to be drained. Close-up picture included to the source story as well."

51 of 335 comments (clear)

  1. mix-up in the mail by Douglas+Simmons · · Score: 5, Funny

    Their elevator got switched with David Blaine's next project...

    1. Re:mix-up in the mail by Mayhem178 · · Score: 5, Funny

      Really? I thought this was the next project. The i-levator.

      And there was nothing wrong with it. The doors getting stuck were part of their "Think Different" design. I mean, everyone has elevators with doors that open!

      Plus, I hear it's not actually a glass elevator...the walls were considered an "optional, non-essential" component that had to be purchased seperately.

      --

      "You will pay for your lack of vision..." - Emperor Palpatine to Ray Charles

    2. Re:mix-up in the mail by AllanX · · Score: 2, Funny

      The customers' anxiety quickly faded with the hasty installation of an air blower and a thousand five dollar bills.

  2. Let's get them out of the way: by Whiney+Mac+Fanboy · · Score: 5, Funny

    I guess Microsoft isn't the only proprietary software company trying vendor lock in

    or "Serves Apple right for having an (aero) glass lift, instead of an aqua lift!"

    or "I wonder if someone overapplied thermal paste to the hydraulics?"

    or "NEVER EVER ride first generation hydraulic lifts, everyone knows that."

    or "Thank GOD it wasn't a vista lift!"

    or "Stuck in a glass Elevator - experience agoraphobia, demophobia and claustrophobia at the same time!"

    Thanks, thanks, I'll be here all night, try the sea bass!

    --
    There are shills on slashdot. Apparently, I'm one of them.
    1. Re:Let's get them out of the way: by masdog · · Score: 3, Funny

      I've heard of a glass ceiling, but this is rediculous! I guess people in glass houses shouldn't throw stones .. or something like that.

      It's "People in Glass Houses si...si...sink ships" you insensitive clod!!

  3. Nyuck... by jo42 · · Score: 3, Funny
    To quote a Simpson's character:

    "Ha! Ha!".

    ++troll;

  4. Damage Control by eldavojohn · · Score: 5, Funny

    Steve Jobs met with the distressed shoppers after the incident explaining to them that a security guard had innocently used his Windows laptop to attempt to connect to the store's wireless network.

    Jobs showed them diagrams detailing the "evil karma waves" that essentially attacked all the flowers and love that powered the magical glass elevator. He assured the agitated shoppers that there was no one to blame but Bill Gates for their inconvenience. It was proven repeatedly by a brain-washing commercial of two men standing next to each other. It is indicated that one is a PC running Windows and has to shut down during the conversation. The shoppers were encouraged to watch the video as many times as possible and to continue shopping afterward. Although humans don't run operating systems and this ad was farcical, it worked like a charm as it did with millions of Americans.

    The shoppers were encouraged to think back to times when they might have been in a home or used in their own home that had a Windows network running wirelessly. Did they recall any of their family or loved ones falling ill during prolonged exposure to Windows wireless packets? They were also encouraged to share these experiences with one another and reinforce the idea that Windows is nothing but pure evil.

    --
    My work here is dung.
  5. Why get the apple employees to let people out? by liliafan · · Score: 4, Funny

    They could have just used the Ompa Lompas isn't it their job to fix the glass elevator and the rest of the chocolate factory?

    --
    GeekServ Unix Consulting Services (http://www.geekserv.com)
    1. Re:Why get the apple employees to let people out? by Stephen+Williams · · Score: 5, Funny

      They're all out of work. Their jobs have all been outsourced and are now done by munchkins for a fraction of the salary.

      -Stephen

    2. Re:Why get the apple employees to let people out? by Mononoke · · Score: 2, Funny
      I always thought Apple zealots were willing to work for free..
      No, that's the "I can build a PC for half that price!" crowd.
      --
      NetInfo connection failed for server 127.0.0.1/local
  6. Google beta by Himring · · Score: 4, Funny

    Only Google does good betas....

    --
    "All great things are simple & expressed in a single word: freedom, justice, honor, duty, mercy, hope." --Churchill
  7. more lame jokes by plopez · · Score: 5, Funny

    "Now that's what I call customer lock-in!"

    "Best customer retention plan ever!"

    anyone else have a few?

    --
    putting the 'B' in LGBTQ+
  8. A little wonky? by faloi · · Score: 5, Funny

    Stevie Job's fantastical glass elevator began acting a bit wonky,

    Why isn't anyone talking about the girl that got transformed into a blueberry? There's a cover-up, I tell you!

    --
    "It is a miracle that curiosity survives formal education." -Albert Einstein
  9. Serves you right by generic-man · · Score: 5, Funny
    My elevators run LINUX because when my passengers get stuck, there is a robust online community to help.
    Now talking in #elevator
    <storemgr> help my elevator is stuck and passengers are trapped
    <@lnxelev8rg0d> did u rtfm
    <storemgr> there is no manual
    <@lnxelev8rg0d> yeh rite
    <@lnxelev8rg0d> did u try the latest nightly
    <storemgr> omg a woman just passed otu!!!
    * You have been kicked from #elevator by lnxelev8rg0d (stfu and stop bothering me)
    --
    For more information, click here.
    1. Re:Serves you right by LFS.Morpheus · · Score: 5, Funny

      The problem was fixed in CVS. Have a nice day!

      --
      The space unintentionally left unblank.
    2. Re:Serves you right by allanc · · Score: 4, Funny

      See, you're going about it all wrong. You should get onto the channel and say something along the lines of:
      "Linux sux becuz its elevators are always getting stuck and trapping passengers. You should all switch to Windows."

      Then you'll get scores of Linux fanboys clamoring to prove to you how easy it is to fix Linux elevator problems.

  10. It Just Works.. by Zembar · · Score: 4, Funny

    Don't you all just love how Apple stuff Just Works(tm)?

  11. Steve's glass toy by thatguywhoiam · · Score: 4, Funny
    TO: mucketymuck@adagency.com
    FROM: sjobs@apple.com
    SUBJECT: My Glass Toy Needs Coverage, Assholes
    PRIORITY: Ludicrous

    Phil,
    My magnificent glass box elevator in New York, which is in no way derivative of the crystal pyramid entrance to the Louvre in Paris, did not receive quite enough press coverage at the unveiling.

    Please arrange to have someone locked in until they shit their pants.

    thx - Steve

    --
    If Jesus wants me it knows where to find me.
  12. Shame... by gowen · · Score: 5, Funny

    Shame the elevator was glass and not made the transparent material Apple use to coat ipods with.
    The customers could've just scratched their way out.

    --
    Athletic Scholarships to universities make as much sense as academic scholarships to sports teams.
  13. Well there you are then... by Nutmegan · · Score: 2, Funny

    This proves it. Apple is a bad elevator company.

  14. Er, many elevators have issues. This is news? by Speare · · Score: 3, Insightful

    What kind of news is this? It's an elevator. The only thing "innovative" is the use of transparent materials for the fashion components. The rest of it is plain old off-the-shelf engineering in a plain old retail store. If a two-story CompUSA outlet has elevator trouble in its first month, it's not a major Slashdot story, it's not even a Joe "Windows 4ever" Sixpack blog story.

    --
    [ .sig file not found ]
  15. Re:i'm confused by Rob+T+Firefly · · Score: 5, Funny
    wouldn't it actually be better to be stuck in a glass elevator, from which you could see out of, than a regular one?

    Not if you like to do the same things as I do in stalled elevators with perfect strangers.

  16. Yeah but... by Guysmiley777 · · Score: 4, Funny

    Sure the UI has some issues, but it looks so beautiful!

    --
    Coding with assembly is like playing with Legos. Coding an application in assembly is like building a car with Legos.
  17. Blueberry? I thought it was a Blackberry by MarkusQ · · Score: 5, Funny

    Stevie Job's fantastical glass elevator began acting a bit wonky,
    Why isn't anyone talking about the girl that got transformed into a blueberry?

    Actually, she was turned into a Blackberry. The reason no one is talking about it is that they're still trying to unravel the IP issues.

    --MarkusQ

  18. Re:i'm confused by eln · · Score: 5, Funny

    I don't see why the elevator being glass would interfere with your ability to get shot down by total strangers.

  19. What are "Group Customers"? by mapmaker · · Score: 2, Insightful
    A blogger uses broken english in his headline, a slashdotter copies this terrible grammer verbatim for a story submission, and Slashdot's editors (ahem) post it unedited.

    Our esteemed president addressed the poor language skills of the nation's youth, asking wisely, "Is our children learning?"

  20. I can see the new Mac ad now... by NeuroManson · · Score: 3, Funny

    Hi, I'm a Mac elevator, I'm sexy and sleek, and never lock u-

    Hi, I'm a PC elevator, I've been around for decades, so you know I'm relia- AAAAAHHHHHHHH!!!! *SMASH*

    --
    Just because you can mod me down, doesn't mean you're right. Shoes for industry!
  21. "Stevie Jobs"? by jasonditz · · Score: 4, Funny

    Obligatory Jokes:

    People who live in glass elevators shouldn't throw Macs

    The glass elevator was originally designed as a way to get around the glass ceiling

    The elevator had a kernel panic because someone forgot to run the optimize program

    Thank God it was running OSX, so it just froze a single elevator instead of crashing the whole store.

  22. The Burning Question by Deathlizard · · Score: 4, Funny

    Does the elevator control panel show a Sad Elevator Icon when it stops working?

  23. Sorry, I have to do it! by TheSkepticalOptimist · · Score: 4, Funny

    Breath in,

    Did the elevator show a big unhappy face :(?
    Someone must have dual booted the elevator to run Windows.
    The G4 Cube reincarnated as an elevator, if they waited long enough, the sides of the elevator would have cracked and released them.
    Its typical of Apple to make something look good, but ignore some obvious working defect.
    Its not that the doors wouldn't open, someone forgot to take the plastic off the elevator!!!!!!

    Breath out!

    OK, I am done.

    -
    - Don't mod me down because the original article was a waste of time too!

    --
    I haven't thought of anything clever to put here, but then again most of you haven't either.
  24. Re:Er, many elevators have issues. This is news? by crerwin · · Score: 2, Insightful

    Aw, come on. You know that if Microsoft had built an obnoxious-looking store in the middle of New York and the elevator broke, we would be neck-deep in "must have been running Windows XP Elevator Edition" jokes. You must see at least a little humor in this story.

  25. Ahh... taste the plagiarism! by ostermei · · Score: 5, Insightful

    From the submission: Juha-Matti Laurio writes "Not eight days after Apple's new New York flagship store was unveiled, Stevie Job's fantastical glass elevator began acting a bit wonky, first opening and shutting its doors, then finally sealing in its passengers on the upper level. Apple store employees worked their hardest to release the bunch, but eventually the NYPD had to be called; the elevator's hydraulic system had to be drained. Close-up picture included to the source story as well."

    From the Engadget article linked in the submission: Well, that was fast. Not eight days after Apple's new flagship store was unveiled, Stevie J.'s fantastical glass elevator began acting a bit wonky, first opening and shutting its doors, then finally sealing in its passengers on the upper level. Apple store employees worked their hardest to release the bunch, but eventually the NYPD had to be called; the elevator's hydraulic system had to be drained, and the confined group was let out in the store's bowels (i.e. lower level).

    They even ripped off the nonsensical title of the article itself!
    Slashdot title: Apple: Jobs' Glass Elevator Locks in Group Customers
    Engadget title: Jobs' glass elevator locks in group customers.
    Shouldn't there be an 'of' in there? Maybe an 'a'? I'm thinking "Jobs' glass elevator locks in a group of customers." But the submitter couldn't even be bothered to add three little letters to make it a read more smoothly.

    Slashdot submitter: Juha-Matti Laurio.
    Engadget blogger: Ryan Block.

    Removing a couple phrases and tacking one sentence of your own onto the end of the submission does NOT make it your own original work. If you're going to rip off your source word-for-word, at least have the courtesy to cite them instead of representing their work as your own.

    --
    "Outside of a dog, a book is man's best friend. Inside of a dog, it's too dark to read." -- Groucho Marx
  26. Re:i'm confused by pavon · · Score: 2, Interesting

    I imagine it would be a little more frustrating as you can see your freedom but are kept from it by a mere sheet of glass. People would be walking by looking at you trapped, other customers would be happily walking up and down the stairs, while you have to sit there on display feeling silly. That and wishing you had put on sunscreen before entering the elevator of doom. Or something.

    Ah, the feeling of helplessness caused by something so minor, this has all the makings of a british comedy.

  27. Slight improvement by SuperKendall · · Score: 2, Funny

    I was going to post, "Now that is what I call Platform Lock-In!"

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  28. Looks like a serious bug by Anonymous+Writer · · Score: 4, Funny

    I just reported it on Apple's Bug Reporter site. Feedback helps them improve their products and services, you know.

  29. red button by fusto99 · · Score: 3, Funny

    Didn't anyone tell them NOT to press the red button?

  30. Because they need to sing the song first! by TCQuad · · Score: 2, Funny

    Oompa loompa doom-pa-dee-do I've got a brand new computer for you Oompa loompa doom-pa-dee-drool Let's just face it, it looks really cool. Haven't you seen the ads on TV? Only old nerdy guys use PCs. Or else your files will all get hacked Why don't you all just get a Mac? Then we'll let you out of there. Oompa loompa doom-pa-dee-zod While you are at it, get an iPod Then you'll live in happiness too Like the Oompa Loompa doom-pa-dee-do!

  31. Curse you, formatting! by TCQuad · · Score: 5, Funny

    Oompa loompa doom-pa-dee-do
    I've got a brand new computer for you
    Oompa loompa doom-pa-dee-drool
    Let's just face it, it looks really cool.

    Haven't you seen the ads on TV?
    Only old nerdy guys use PCs.
    Or else your files will all get hacked
    Why don't you all just get a Mac?

    Then we'll let you out of there.

    Oompa loompa doom-pa-dee-zod
    While you are at it, get an iPod
    Then you'll live in happiness too
    Like the Oompa Loompa doom-pa-dee-do!

  32. Well, you see. It's like this. by CapricornOne · · Score: 2, Funny

    In keeping with Apple Design Philosophy®, we designed the elevator with only one button, and, well ....

    1. Re:Well, you see. It's like this. by nsayer · · Score: 4, Insightful

      If an elevator stops at only two floors, why does it need more than one button?

    2. Re:Well, you see. It's like this. by Frightening · · Score: 5, Funny

      Scalability.

  33. Whats with the person at the front?? by IpSo_ · · Score: 2, Funny

    Is it just me, or does the person at the front of the elevator holding the bag look "odd" ?

    It looks like a guys head/hair cut, some moderately muscular arms... wearing a SKIRT, white panty hose, and womens shoes!

    Oh, wait... Its an Apple store. Nevermind, nothing to see here.

    --
    Open Source Time and Attendance, Job Costing a
  34. The elevator got jammed up on the irony by dj_segfault · · Score: 3, Insightful

    ... of those Apple ads on TV with the PC computer locking up two or three times, while the Mac keeps running.

  35. There were working on it almost up to the end by Snap+E+Tom · · Score: 2, Interesting

    I'm kind of not surprised. I was in line on the first day and had front row (er, "line," rather) seats. A work crew was fiddling with the elevator all day - up to maybe about 2 hours before opening. It raised some eyebrows with us. We joked about how it would be funny if Steve Jobs got stuck in it.

  36. Agoraphobic, agnostic, dyslectic, insomniac by thebigg · · Score: 5, Funny


    Ever hear the one about the agoraphobic, agnostic, dyslectic, insomniac?

    Stayed up all night, in a glass elevator, wondering if there really is a Dog.

  37. Oh the Irony by Draracle · · Score: 5, Funny

    Attracted by a flashy, hip marketing and packaging, customers flocked to the Mac store. Once entering the "Mac World", customers found their experience, while aesthetically pleasing, was glitchy and bugged. Soon the customers realised that their Mac Experience was an exclusive experience, with no options outside the Mac World. While they could still see the outside world, they were not allowed to interact with it. The feeling of being trapped set in. Once serious problems began to develop, Mac was unable to solve the problems it had created and was force to call in a third party to undo to mess.

  38. I know! I know! by Frankenbuffer · · Score: 2, Interesting

    Lemme see... *glass* elevator, it *froze*... must be running Windows!!

  39. slightly OT by Mir322 · · Score: 2

    I wonder if anyone's tried cross-posting this story to digg. Oh. wait.. sorry. right.

    --
    "There is always some madness in love. But there is also always some reason in madness."- Friedrich Nietzsche
  40. Heheh, i pass this every day by Vengie · · Score: 4, Interesting

    I'm working in a building near the apple store; let me tell you, the elevator is not that big of a deal. The staircase is so short, it's very surprising that people use the elevator (save, obviously, the disabled.) Walking down the steps is part of the experience :)

    --
    When in doubt, parenthesize. At the very least it will let some poor schmuck bounce on the % key in vi. (Larry Wall)
  41. Re:I think you mean Jobs's by Sagrilarus · · Score: 2, Insightful
    Jobs' is correct. But this is only Sagrilarus' opinion.

    Sag.

  42. Hey... by ImaLamer · · Score: 4, Funny

    Just be happy you didn't ride the elevators at Redmond, they just crash.