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Ways to Improve In-Game Advertising

Posted by ryuzaki0 on from the take-it-out dept.

ches_grin writes "At a recent conference, Microsoft's Kevin Browne discussed the 5 most important ways to improve in-game advertising, contrasting the ideal with the current state-of-affairs in the industry." From the article: "Estimations of the growth of the in-game ad market have been varied. Microsoft's internal estimates put in-game advertising at about $1 billion per year by 2010. The Yankee group recently pegged revenues at $732 million in the same timeframe. Microsoft estimates that 2005 brought in $56 million in in-game ad revenue."

4 of 86 comments (clear)

  1. Ah! by Monkelectric · · Score: 5, Insightful
    Sounds like a perfect way to convince me to stop buying games.

    I'm pretty much done with DVDs -- when every dvd you buy now has advertisements on it. Even BBC box sets!

    So in short, thanks for pointint out how to ruin another avenue of entertainment for consumers.

    --

    Religion is a gateway psychosis. -- Dave Foley

  2. 1 Way to improve in game advertisements.... by caffeinatedOnline · · Score: 5, Insightful

    1. Remove them

    'nuff said

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    The sky above the port was the color of television, tuned to a dead channel...
    1. Re:1 Way to improve in game advertisements.... by fallen1 · · Score: 4, Insightful

      Well, I was going to say something along the same lines:

      DON'T PUT ADVERTISING IN ANY GAMES. PERIOD.

      That is the most effective way to deal with in-game advertising. You want to target my demographic? Then learn that my demographic DOESN'T WANT intrusive (or even non-intrusive) advertising in our ENTERTAINMENT. That is my down-time away from all the crap of the world. Why would I want to be subjected to the shit called advertising that spews forth from Madison Avenue, LA, or anywhere else in the world during that time?

      --

      Dream as if you'll live forever.
      Live as if you'll die tomorrow.
      ~Anonymous~

  3. Tips and tricks by Rob+T+Firefly · · Score: 4, Funny

    Mr. Browne later detailed an extensive, detailed list of methods for successfully polishing a turd.

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