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Ways to Improve In-Game Advertising

Posted by ryuzaki0 on from the take-it-out dept.

ches_grin writes "At a recent conference, Microsoft's Kevin Browne discussed the 5 most important ways to improve in-game advertising, contrasting the ideal with the current state-of-affairs in the industry." From the article: "Estimations of the growth of the in-game ad market have been varied. Microsoft's internal estimates put in-game advertising at about $1 billion per year by 2010. The Yankee group recently pegged revenues at $732 million in the same timeframe. Microsoft estimates that 2005 brought in $56 million in in-game ad revenue."

2 of 86 comments (clear)

  1. Ah! by Monkelectric · · Score: 5, Insightful
    Sounds like a perfect way to convince me to stop buying games.

    I'm pretty much done with DVDs -- when every dvd you buy now has advertisements on it. Even BBC box sets!

    So in short, thanks for pointint out how to ruin another avenue of entertainment for consumers.

    --

    Religion is a gateway psychosis. -- Dave Foley

  2. 1 Way to improve in game advertisements.... by caffeinatedOnline · · Score: 5, Insightful

    1. Remove them

    'nuff said

    --
    The sky above the port was the color of television, tuned to a dead channel...