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Microsoft/Yahoo! Merger a Good Idea?

NorbMan writes "Last month there was speculation about Microsoft's interest in joining forces with Yahoo! to battle Google. Today, a Merrill Lynch analyst recommended a Yahoo! takeover by Microsoft. From the article: "A Yahoo/MSN-Microsoft combination would have garnered approximately 41% share in the US of search queries [in April] versus Google with 44%.""

25 of 186 comments (clear)

  1. Why do analysts bother anymore? by SpacetimeComputing · · Score: 3, Insightful

    Can anyone say antitrust?

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    :wq
    1. Re:Why do analysts bother anymore? by jopsen · · Score: 3, Insightful

      I agree, companies like yahoo, Microsoft, Google and IBM for that matter, should NOT be allow to buy each other. Or merge for that matter. I know that in Denmark (country in Europe) we have competition-control-authority prohibiting things like that. But US is proberly too liberal to bloack things like that, right? Bigger cooperations are NOT good for competition! It creates monopols and destroys innovation...

    2. Re:Why do analysts bother anymore? by elucidnation · · Score: 2, Insightful

      Given that Google is the big dog in most of the areas Yahoo competes in, I don't see the DOJ interfering in a merger. In the past, Microsoft has been very successful at buying or bullying its way to success. I don't see that working this time. MS has never shown an ability to innovate and there is no one they can buy to match Google. MS + Yahoo is like adding crap to crap.

  2. As bad as the HP - Compaq merger... by jkrise · · Score: 4, Insightful

    Theoretically, the combined user-base would surpass Google. But many users like me, never visit MSN / Yahoo after acquiring a Google identity (gmail).

    The combined HPaq is still below Dell, although prior to the merger, the combn. was much bigger.

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    If you keep throwing chairs, one day you'll break windows....
    1. Re:As bad as the HP - Compaq merger... by Ezubaric · · Score: 4, Insightful

      And computers have a certain amount of "lock in." If a vendor has been supplying you for years, you might have built your system around certain hardware or service assumptions that might not be met if you switched.

      Search, on the other hand, is a very fungible resource with practically no switching cost.

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      I am an expert in electricity. My father held the chair of applied electricity at the state prision.
    2. Re:As bad as the HP - Compaq merger... by killjoe · · Score: 4, Insightful

      Remember when AOL bought netscape thinking those millions of people who had netscape.com as a home page would become AOL users? It would be just like that.

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      evil is as evil does
  3. Don't think so... by kinocho · · Score: 5, Insightful

    Somehow, I think that the moment yahoo joins (msn eats it up) with microsoft, mysteriously half the 41% will move to google or another different engine.

    Is not numbers we are talking here, is not even efficiency. IT's TRUST.

  4. Alternative search engines by scenestar · · Score: 3, Insightful

    Face it, there's really no way around google yahoo or msn.

    Have you tried finding a good alternative to any of them?
    Most smaller engines are powered by either yahoo or gooogle.

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    perpetually dwelling in the -1 pits
  5. More Centralization of market power? by plasmacutter · · Score: 2, Insightful

    Microsoft has already been convicted of monopoly activity and yet somehow people keep talking merger.

    Yep that's it _, we want to allow more centralization of market power.

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    VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
  6. Up to the shareholders ? by Quiberon · · Score: 3, Insightful
    Isn't it sort-of a private matter for the shareholders of the 2 companies to figure whehter they want to do it ? And then the monopoly regulators ?

    This monopoly of commercial operating systems for personal computers, and monopoly of commercial word processors for personal computers, is proving somewhat a millstone round the neck of Microsoft. Are they about to sell off these businesses so that they can move on ? Games consoles, search services, etc.

    I expect if the price was right, IBM would take Windows and/or Word off their hands. It's only money.

  7. Re:Very bad idea by LLuthor · · Score: 4, Insightful

    I don't think that a merger like that would result in a name change.

    Microsoft merging with Yahoo! is like me merging with pizza. It ends up with a slightly larger me.

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    LL
  8. Makes no sense from a platform point of view by brentlaminack · · Score: 5, Insightful

    Ok, these 'market analysts' look at spreadsheets of market shares, etc. Look at the technology under the hood: Microsoft uses all Windows products. Yahoo uses BSD and PHP as their environment. I'm sure Gates and company would LOVE to be running such a large, critical portion of their business on OSS! Or throw all Yahoo's code away and re-write in .NET? Right!! From a platform point of view, anybody who thinks about this for more than 30 seconds will see that this is a non-starter. Nothing here. Move along.

    1. Re:Makes no sense from a platform point of view by smallpaul · · Score: 4, Insightful

      The technology under the hood is totally irrelevant from a business profitability point of view. IIRC, Hotmail did not run on Windows at first either. Over time, Microsoft ported it over. It really isn't so hard to believe that they would do that with Yahoo as well. They would start by porting the back end services (already accessed via internal web services) and then work towards the user interface. They might offshore the work because it is fairly straightforward. It might take five years, but who cares? It would be a small expense compared to the acquisition cost of Yahoo itself.

  9. Because google will evaporate if MS buys them by hagbard5235 · · Score: 4, Insightful

    First, Google's capitalization is higher than Yahoo's (they are more expensive).

    Second, remember when AOL bought Netscape? Something like 40% of their workforce quit the next day. If MS buys Google, the google brain trust (which is were all the value is) hits the door immediately.

  10. Er, for a moment maybe by Wylfing · · Score: 4, Insightful

    They'd have 41% for about 10 seconds until users began migrating. There's no way Yahoo could fit comfortably into the MS spectrum of products. The real stickiness for Yahoo isn't search, it's webmail and the other services that get people using it as a portal. They search at Yahoo because its already loaded up in their browser. None of those services are something that MS wants to maintain -- there's way too much friction with MS's existing products. So they either kill it all off or force users toward Live et al, which is not what those users wanted, not the least reason being MS has a negative reputation in this space.

    Poisoning all of Yahoo's services doesn't gain you any marketshare in search. Maybe a few percent as collateral damage, but nothing like what's being predicted here.

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  11. Why do they assume by briancnorton · · Score: 4, Insightful

    Why is it assumed that all the people that currently use yahoo will instantly start using the new MSN search? You can't buy search marketshare. It don't work like that.

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    People who think they know everything really piss off those of us that actually do.

    1. Re:Why do they assume by shird · · Score: 4, Insightful

      because they will simply point search.yahoo.com/search.cgi or whatever to the MSN servers. 99% of the people that use yahoo search wouldnt know the difference. If they could tell the difference, chances are they would be using google instead. Generally the people that use yahoo use it from yahoo messenger, some bookmark thats been installed, yahoo desktop search etc.. they dont use it because they think its actually a good search engine.

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      I.O.U One Sig.
  12. Re:Very bad idea by TopShelf · · Score: 2, Insightful

    True growth can NEVER be achieved by mergers.

    Tell that to GE. Admittedly, they seem to do the merger thing better than almost anyone, but mergers, when done correctly, can indeed lead to organic growth. Big company acquires smaller one in a niche industry. Big company then pours its resources and expertise into this promising new area and grows that business in a way it never could have otherwise.

    Certainly, Microsoft/Yahoo wouldn't be such a case. And frankly, having one player with 44% of the search market and another with 41% isn't very attractive. A Duopoly, after all, isn't very much better than a Monopoly.

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  13. Creepy. by Spy+der+Mann · · Score: 1, Insightful

    Big Brother + Viruses + China = :(

  14. This should be blocked by the FTC! by Eternal+Annoyance · · Score: 2, Insightful

    The only motive to do this for microsoft is to make its own monopoly position stronger. Mergeing with yahoo would result in a stronger position versus google, makeing the possebility for elimenating google even greater. Remember: microsoft does NOT really need yahoo (it's already got MSN). Microsoft only needs yahoo when it wants to elimenate google.

    Why would Microsoft want to elimenate google? Well, for starters: it's a big, high profile, highly visible company... which just happens to support Open Source Software, and that includes... Linux (do you ppl remember Microsoft declaring 'war' on Linux?).

    If this merger is allowed to continue, we might not have a big, high profile, highly visible google in a few years... and that would be very convenient to Microsoft.

  15. Sum of the Parts can be less than the Total ... by Herschel+Cohen · · Score: 2, Insightful

    seen the tactit assumption that the markets parts add up to the new total. This assumption is made too often. However, if the parts are inherently a misfit, the total too often is much less than the sum of the parts.

    It seems this advice was given in desperation, since the goal should be to enhance the whole. That is, just becoming bigger does not assure retention of markets. Moreover, misfits can destroy existing value. Despite the currently available cash horde at Microsoft's disposal if these units do not mesh to create greater value than their independent parts the premium paid is not worth the price.

    If this action is taken, at least, no matter how bad the executive decisions are it is unlikely to destroy MS immediately as Borland did to itself when it bulked up to fight MS. Borland simply did not recognize the value of some of the pieces that could have generated positive cash flow despite not being premier products.

  16. no way by Anonymous Coward · · Score: 1, Insightful

    The corporate cultures of these two companies just couldn't live together. Microsoft a technology company good at enforcing the status quo, Yahoo is wannabe technology company that survives by being smarmy and sleazy, while forced to follow companies with better hiring practices and less conservatism in the ranks. I pray for you Yahoo employees, oh wait you're already praying...you should too, considering how you make your money.

  17. Re:Very bad idea by Murphy+Murph · · Score: 4, Insightful
    The only problem is if they work together to control the market and then share each others profits, but I cannot see that happening.


    See the stagnation of Home Depot / Lowes for an example of what else can go wrong. Two entrenched players does not make a competitive market.
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    I dub thee... Sir Phobos, Knight of Mars, Beater of Ass.
  18. Bonehead Business Logic by twitter · · Score: 4, Insightful

    The technology under the hood is totally irrelevant from a business profitability point of view. Hotmail did not run on Windows at first either. Over time, Microsoft ported it over. ... It might take five years, but who cares?

    I can smell the money burning when I hear stupid shit like that. The arrogance is stunning. Have you seen the contradiction in your thinking from the above parsing yet?

    Who cares? The customer cares, you idiots! They are not going to hang around for five years worth of buggy service. That's Microsoft, though, their precious marketing image is always more important to them than actual service or .... the customer. Yahoo appropriately stands for "You Always Have Other Options."

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    Friends don't help friends install M$ junk.

  19. The Last Yahoo by Anonymous Coward · · Score: 1, Insightful
    Such a merger would be the death of Yahoo. interminable antitrust trials would follow, Yahoo would bleed employees and the end results would be
     
    1. Microsoft further hobbled by antitrust restrictions,
    2. Yahoo permanently wounded,
    3. Google picks up the unhappy users.

    Yahoo is in trouble and needs to do something. But such a merger would almost certainly kill Yahoo rather than save it. Microsoft would be financially unaffected, remaining a big bag of money.