Microsoft/Yahoo! Merger a Good Idea?
NorbMan writes "Last month there was speculation about Microsoft's interest in joining forces with Yahoo! to battle Google. Today, a Merrill Lynch analyst recommended a Yahoo! takeover by Microsoft. From the article: "A Yahoo/MSN-Microsoft combination would have garnered approximately 41% share in the US of search queries [in April] versus Google with 44%.""
Very bad idea. No one will trust their business to a company called 'Microhoo!'.
I'll probably be modded down for this...
Somehow, I think that the moment yahoo joins (msn eats it up) with microsoft, mysteriously half the 41% will move to google or another different engine.
Is not numbers we are talking here, is not even efficiency. IT's TRUST.
Ok, these 'market analysts' look at spreadsheets of market shares, etc. Look at the technology under the hood: Microsoft uses all Windows products. Yahoo uses BSD and PHP as their environment. I'm sure Gates and company would LOVE to be running such a large, critical portion of their business on OSS! Or throw all Yahoo's code away and re-write in .NET? Right!! From a platform point of view, anybody who thinks about this for more than 30 seconds will see that this is a non-starter. Nothing here. Move along.
What's better than having the trust and reliability of Microsoft paired with the strategy and insight of Yahoo!
Oh...