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Microsoft/Yahoo! Merger a Good Idea?

NorbMan writes "Last month there was speculation about Microsoft's interest in joining forces with Yahoo! to battle Google. Today, a Merrill Lynch analyst recommended a Yahoo! takeover by Microsoft. From the article: "A Yahoo/MSN-Microsoft combination would have garnered approximately 41% share in the US of search queries [in April] versus Google with 44%.""

33 of 186 comments (clear)

  1. Very bad idea by MarkByers · · Score: 5, Funny

    Very bad idea. No one will trust their business to a company called 'Microhoo!'.

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    I'll probably be modded down for this...
    1. Re:Very bad idea by LLuthor · · Score: 4, Insightful

      I don't think that a merger like that would result in a name change.

      Microsoft merging with Yahoo! is like me merging with pizza. It ends up with a slightly larger me.

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      LL
    2. Re:Very bad idea by jkrise · · Score: 4, Funny

      Microsoft merging with Yahoo! is like me merging with pizza. It ends up with a slightly larger me.

      While you may feel larger and bigger temporarily, after merging with pizza... after a few hours, the pizza exits with a foul smell, and you're left longing for another merger. True growth can NEVER be achieved by mergers. You need to Grow Up to understand that.

      --
      If you keep throwing chairs, one day you'll break windows....
    3. Re:Very bad idea by MarkByers · · Score: 4, Interesting

      A Duopoly, after all, isn't very much better than a Monopoly.

      Huh? Duoploy? I assume you mean Microsoft and Google? Are you suggesting that having just two companies competing against each other for market share has no advantages compared to a monopoly? And they will be competing, chairs and all. Even just two companies competing against each other to produce the best product is infinitely better than one that has full power and no desire to innovate. Look at Intel/AMD.

      The only problem is if they work together to control the market and then share each others profits, but I cannot see that happening.

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      I'll probably be modded down for this...
    4. Re:Very bad idea by Dannon · · Score: 4, Funny

      "Where do yoooooooooooooooooooooou want to go today?"

      --
      Good judgment comes from experience.
      Experience comes from bad judgment.
    5. Re:Very bad idea by Murphy+Murph · · Score: 4, Insightful
      The only problem is if they work together to control the market and then share each others profits, but I cannot see that happening.


      See the stagnation of Home Depot / Lowes for an example of what else can go wrong. Two entrenched players does not make a competitive market.
      --
      I dub thee... Sir Phobos, Knight of Mars, Beater of Ass.
  2. Why do analysts bother anymore? by SpacetimeComputing · · Score: 3, Insightful

    Can anyone say antitrust?

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    :wq
    1. Re:Why do analysts bother anymore? by jopsen · · Score: 3, Insightful

      I agree, companies like yahoo, Microsoft, Google and IBM for that matter, should NOT be allow to buy each other. Or merge for that matter. I know that in Denmark (country in Europe) we have competition-control-authority prohibiting things like that. But US is proberly too liberal to bloack things like that, right? Bigger cooperations are NOT good for competition! It creates monopols and destroys innovation...

  3. As bad as the HP - Compaq merger... by jkrise · · Score: 4, Insightful

    Theoretically, the combined user-base would surpass Google. But many users like me, never visit MSN / Yahoo after acquiring a Google identity (gmail).

    The combined HPaq is still below Dell, although prior to the merger, the combn. was much bigger.

    --
    If you keep throwing chairs, one day you'll break windows....
    1. Re:As bad as the HP - Compaq merger... by Tatarize · · Score: 4, Interesting

      I kept my yahoo address and used it as my primary. After a merger, I would move to Google.

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      It is no longer uncommon to be uncommon.
    2. Re:As bad as the HP - Compaq merger... by Ezubaric · · Score: 4, Insightful

      And computers have a certain amount of "lock in." If a vendor has been supplying you for years, you might have built your system around certain hardware or service assumptions that might not be met if you switched.

      Search, on the other hand, is a very fungible resource with practically no switching cost.

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      ----------
      I am an expert in electricity. My father held the chair of applied electricity at the state prision.
    3. Re:As bad as the HP - Compaq merger... by killjoe · · Score: 4, Insightful

      Remember when AOL bought netscape thinking those millions of people who had netscape.com as a home page would become AOL users? It would be just like that.

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      evil is as evil does
    4. Re:As bad as the HP - Compaq merger... by wonkobeeblebrox · · Score: 3, Funny
      A Yahoo/MSN-Microsoft combination would have garnered approximately 41% share in the US of search queries [in April] versus Google with 44%


      I don't know if that statistic is accurate. Let's all google it and check...
  4. Don't think so... by kinocho · · Score: 5, Insightful

    Somehow, I think that the moment yahoo joins (msn eats it up) with microsoft, mysteriously half the 41% will move to google or another different engine.

    Is not numbers we are talking here, is not even efficiency. IT's TRUST.

    1. Re:Don't think so... by john_chr · · Score: 3, Interesting

      But will MS shoot themselves in the foot by insisting that all that nasty Yahoo BSD unix infrastructure is ripped out and replaced with shiny new Windows Servers?!? By the time Ms-Yahoo recovers from the ensuing fiasco Google will have eaten their breakfast, lunch and dinner. Did they learn anything from the Hotmail takeover? This would easily be an order of magnitude (or two) bigger.

  5. Alternative search engines by scenestar · · Score: 3, Insightful

    Face it, there's really no way around google yahoo or msn.

    Have you tried finding a good alternative to any of them?
    Most smaller engines are powered by either yahoo or gooogle.

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    perpetually dwelling in the -1 pits
    1. Re:Alternative search engines by Moebius+Tripp · · Score: 3, Informative

      FWIW, this is one of the many reasons I have gone to a meta-crawler. I don't even trust the page ratings from any of the big players. I use Dogpile and find I get a slightly more effective search.

  6. Up to the shareholders ? by Quiberon · · Score: 3, Insightful
    Isn't it sort-of a private matter for the shareholders of the 2 companies to figure whehter they want to do it ? And then the monopoly regulators ?

    This monopoly of commercial operating systems for personal computers, and monopoly of commercial word processors for personal computers, is proving somewhat a millstone round the neck of Microsoft. Are they about to sell off these businesses so that they can move on ? Games consoles, search services, etc.

    I expect if the price was right, IBM would take Windows and/or Word off their hands. It's only money.

  7. Makes no sense from a platform point of view by brentlaminack · · Score: 5, Insightful

    Ok, these 'market analysts' look at spreadsheets of market shares, etc. Look at the technology under the hood: Microsoft uses all Windows products. Yahoo uses BSD and PHP as their environment. I'm sure Gates and company would LOVE to be running such a large, critical portion of their business on OSS! Or throw all Yahoo's code away and re-write in .NET? Right!! From a platform point of view, anybody who thinks about this for more than 30 seconds will see that this is a non-starter. Nothing here. Move along.

    1. Re:Makes no sense from a platform point of view by smallpaul · · Score: 4, Insightful

      The technology under the hood is totally irrelevant from a business profitability point of view. IIRC, Hotmail did not run on Windows at first either. Over time, Microsoft ported it over. It really isn't so hard to believe that they would do that with Yahoo as well. They would start by porting the back end services (already accessed via internal web services) and then work towards the user interface. They might offshore the work because it is fairly straightforward. It might take five years, but who cares? It would be a small expense compared to the acquisition cost of Yahoo itself.

  8. Genius! by Anonymous Coward · · Score: 5, Funny

    What's better than having the trust and reliability of Microsoft paired with the strategy and insight of Yahoo!

    Oh...

  9. Because google will evaporate if MS buys them by hagbard5235 · · Score: 4, Insightful

    First, Google's capitalization is higher than Yahoo's (they are more expensive).

    Second, remember when AOL bought Netscape? Something like 40% of their workforce quit the next day. If MS buys Google, the google brain trust (which is were all the value is) hits the door immediately.

  10. Er, for a moment maybe by Wylfing · · Score: 4, Insightful

    They'd have 41% for about 10 seconds until users began migrating. There's no way Yahoo could fit comfortably into the MS spectrum of products. The real stickiness for Yahoo isn't search, it's webmail and the other services that get people using it as a portal. They search at Yahoo because its already loaded up in their browser. None of those services are something that MS wants to maintain -- there's way too much friction with MS's existing products. So they either kill it all off or force users toward Live et al, which is not what those users wanted, not the least reason being MS has a negative reputation in this space.

    Poisoning all of Yahoo's services doesn't gain you any marketshare in search. Maybe a few percent as collateral damage, but nothing like what's being predicted here.

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    Our intelligent designer has never created an animal that we couldn't improve by strapping a bomb to it.
  11. Only about search? by Anonymous Coward · · Score: 4, Informative

    Does anybody use Yahoo for more than just searching? What about their excellent portal, My Yahoo!? It's the one place I always start from to get my daily and intra-daily doses of news, including slashdot. It's great for tracking stocks. It's highly customizable.

    What happens when Microsoft gets its hands on Yahoo? How long before this great site stops working properly on anything but IE? Can people just switch to Google and find this kind of service? Does anybody do this anywhere near as well as Yahoo?

  12. For once, the analysts are right by gjuk · · Score: 4, Interesting

    Technologies used are irrelevant, from a business point of view (don't flame that) - it's all about market share. Google are running away with the search market - and with it, the future of advertising. New entrants have no chance, so the only competition is going to come from the existing players getting their act together. Both yahoo and MS have embedded user bases which will erode unless they can get to a par with google. If this means rewriting some code base, or MS having to rely on oss for a while, so be it. If they don't rapidly tackle google, they'll lose a lot of $$ in the medium term, and lose their business in the long term. Of course - one day the US Govt could break google up (Bell style) but they've never done that with MS, so MS really do have to win the web war to survive and at the moment they're being pulped by google. Yahoo may offer a shortcut to victory (or at least a more even fight).

  13. Why do they assume by briancnorton · · Score: 4, Insightful

    Why is it assumed that all the people that currently use yahoo will instantly start using the new MSN search? You can't buy search marketshare. It don't work like that.

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    People who think they know everything really piss off those of us that actually do.

    1. Re:Why do they assume by shird · · Score: 4, Insightful

      because they will simply point search.yahoo.com/search.cgi or whatever to the MSN servers. 99% of the people that use yahoo search wouldnt know the difference. If they could tell the difference, chances are they would be using google instead. Generally the people that use yahoo use it from yahoo messenger, some bookmark thats been installed, yahoo desktop search etc.. they dont use it because they think its actually a good search engine.

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      I.O.U One Sig.
  14. Re:Why Yahoo by MarkByers · · Score: 3, Interesting

    Google is a a company that afaik writes everything in python, on linux boxes.

    Hardly. Remember the story just a couple of days ago about which operating system and browser different companies' employees use? Google employees mostly use Windows! (Insert huge disclaimer about the unreliability of these stats here). Most of Google's software is aimed at Windows users. Native Linux support often comes much later.

    As for writing 'everything in Python'? Python is a great language but I doubt if all that much of their code is written Python. A lot of their work is C/C++/Java/Javascript/Ajax/etc...

    I know that on the Python homepage it says:

    "Python has been an important part of Google since the beginning, and remains so as the system grows and evolves. "

    -- Peter Norvig, Google


    I would actually be interested to know what products (if any) they have that are powered mostly or entirely by Python. Does anyone know?

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    I'll probably be modded down for this...
  15. Yes it's a great idea. by El_Muerte_TDS · · Score: 4, Funny

    Instead of two large companies to worry about we only have to fear one even larger company.

  16. Re-coding would be expensive by kirun · · Score: 3, Interesting

    So, would their first task after merger be to port Yahoo's massive infrastructure over to .NET? It sure would look bad if they kept Yahoo's BSD-based services. Yahoo also has enough integration issues of its own - for example, combining Yahoo Photos with flickr, Yahoo MyWeb with del.icio.us , etc - bringing another bundle of technology into the mix would just completely bog developers down and allow Google to run further ahead. Plus, there is immense resistance to that sort of change - note the outrage a while back when Yahoo bought up various services like eGroups, and planned to merge them with the Yahoo Clubs. People didn't want their Club turning into a Group (despite the fact that the Groups was a better service). Announcing that your Yahoo Group will become a MSN Group (powered by Yahoo) isn't going to go down well.

    Also, perhaps combining the two services wouldn't result in the combined marketshare? I use the search.yahoo.com interface on occasions to get a second opinion to go with Google - surely various other people use various sites in this way. If you turn two sets of results into one, you get one slice of this pie, instead of two. And will the shiny new merged services have every single feature the two previous ones did? I think not, as the most likely course of action will be "throw the worse technology away, add a few features to the better one, and call it a merger". So, you'll lose everyone relying on features X, Y, and Z who now have no reason to use your service.

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    I'm scared of numbers that can't be written as a fraction. It's an irrational fear.
  17. Optimistic retention numbers by SlappyBastard · · Score: 4, Interesting
    "41% share in the US of search"

    This assumes that the merger doesn't cause users to run away. Consider both Yahoo's and MS's recent efforts to revamp their website: both caused drops is marketshare.

    The only company gaining serious traction in search is Ask.

    Smart money says pay for a little guy with upward mobility. If MS were smart (and it isn't) they'd go after Ask. Merrill Lynch is just brainlessly applying old merger principles to new economies. It's not helpful.

    In the computer business, smart money is on growth, not marketshare.

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    I scream. You scream. I assume that means we're both acquainted with the problem. We proceed.
  18. Bonehead Business Logic by twitter · · Score: 4, Insightful

    The technology under the hood is totally irrelevant from a business profitability point of view. Hotmail did not run on Windows at first either. Over time, Microsoft ported it over. ... It might take five years, but who cares?

    I can smell the money burning when I hear stupid shit like that. The arrogance is stunning. Have you seen the contradiction in your thinking from the above parsing yet?

    Who cares? The customer cares, you idiots! They are not going to hang around for five years worth of buggy service. That's Microsoft, though, their precious marketing image is always more important to them than actual service or .... the customer. Yahoo appropriately stands for "You Always Have Other Options."

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    Friends don't help friends install M$ junk.

  19. I shall answer this question with another question by mattpointblank · · Score: 4, Funny

    Would Dracula merging with Frankenstein's Monster to take out, uh, Buffy, be a good idea? No, you'd just get an even uglier monster (especially compared to the sexy Goog- uh, Buffy) with a combination of skills that would seem to plug the others' holes (eg, Dracula's shapeshifting plus FM's zombieness) but really just leave it trying to focus on too many things at once (Blood? Electricity? Love?!). Plus as any geek knows, Buffy always wins.