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The Plot To Hijack Your Hard Drive

An anonymous reader writes Business Week Online examines the business practices of spammers and pop-up advertisers, using much-maligned Direct Revenue as an example case. The article discusses the history of the company, their rocky road through good and bad times, and what they're willing to to get your eyes on their ads." From the article: "Among Direct Revenue's alumni, pride over technical cunning mingles with regret for exasperating so many computer users. After waffling on the issue during a long interview, one former Dark Arts wizard sighs and sums up his version of the company credo with an elegiac observation by abolitionist Frederick Douglass: 'Find out just what any people will quietly submit to and you have found out the exact measure of injustice and wrong which will be imposed upon them.'"

10 of 181 comments (clear)

  1. Re:Naive by ScottLindner · · Score: 4, Insightful

    Intelligence and virture are not the same thing.

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    Slashdot.. where people join together in deliberate ignorance.
  2. Even the spyware people acknowledge their evil? by jamestheprogrammer · · Score: 5, Insightful

    From the article:
    From early on, a small group of programmers at Direct Revenue focused on how to protect their employer's programs once they were lodged in a computer, current and former employees say. The team called itself Dark Arts after the term for evil magic in the Harry Potter series. One of the biggest threats Dark Arts addressed came from competing software. The presence of multiple spyware programs can so cripple a computer that no ads manage to get seen.

    In my opinion, spyware that purposely damages other software without user consent(even if the target software is spyware) is really just a virus, trojan, or something like that. Seriously, these people need to just chill out and stop screwing with everyone's PCs.

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    "You teach a child to read and he or her will be able to pass a literacy test." - President George W. Bush
  3. When will people learn? by andrewman327 · · Score: 4, Insightful
    TFA describes their "pride over technical cunning." I never thought about those people trying to bypass my popup or spam blocker actually being proud of their spawn.



    Also from TFA: "Spyware rakes in an estimated $2 billion a year in revenue, or about 11% of all Internet ad business, says the research firm IT-Harvest. Direct Revenue's direct customers have included such giants as Delta Air Lines (DALRQ ) and Cingular Wireless. It has sold millions of dollars of advertising passed along by Yahoo. And Direct Revenue has received venture capital from the likes of Insight Venture Partners, a respected New York investment firm."


    People need to learn to stop following links that anger them! If no one purchased goods and services from these irritants, they would lose their 11% market share and slowly go away. I subscribe to Netflix, but I would never follow one of their links from a popup.

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    Information wants a fueled airplane waiting at the hangar and no one gets hurt.
  4. Windows assumptions rampant by Anonymous Coward · · Score: 4, Insightful

    I love how these articles talk about "your computer" as if everybody in the world is running Windows. They don't even mention that Mac and Linux users don't have these issues. Just a little mention that there is an alternative, is that too much to ask??

  5. Re:In the end.. by harlows_monkeys · · Score: 4, Insightful
    In the end, Google knows how it's done

    Google isn't above questionable behavior, though. Look at their new payment service. Basically, if you are selling something, you can put a link on your order page that lets your customer use Google to handle the payment. Sounds pretty cool, right? However, one of Google's requirements is that you have that link on every ordering page of yours, and they require that the link includes the image they supply from their server. You can't make a local copy of the image on your server. You have to reference the image on their server from your page.

    What this means is that everytime someone buys something through your site, even if they don't use Google to pay, Google gets a hit on that image. So, Google gets an accurate count of how many people visit your order page, and gets their IP addresses.

    If they correlate that with searches from the same IP address, they are getting a hell of a lot of valuable information.

  6. EULA's Share The Blame by BeBoxer · · Score: 4, Insightful

    I've said it before, and I'll say it again. EULA's are a big part of this problem. Specifically, the way above board software forces users to accept pointless pages of legalese. It serves no real purpose, but trains users that it's OK, and in fact expected, that they should click through some agreement whenever they want to run a new program. But while the 'legitimate' software companies don't really get any benefit from the EULA's, the spyware folks depend on them to keep themselves out of jail. These fsck'ers would all be in jail without EULA's providing them cover. And if only spyware was making users click through pages of legal mumbo jumbo, users might actually stop and take notice.

  7. Re:Here's how to REALLY stop it... by bunions · · Score: 4, Insightful

    that's a huge pain in the ass, as I'm sure you realize, and almost certainly overkill. Neither I or any of my friends has gotten a virus or malware for the last several years by following these 4 E-Z Steps:

    (1) Do not use IE or outlook
    (2) Do not click on shit indiscriminatly. Only run programs from places you trust.
    (3) Do not trust places like crazyivansdiscountsoftware.com.ru or hotthrobbingboobies.com.za
    (4) If you need penis enlargement or prescriptions, go to a doctor. If you need porn, go to the usenet.

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  8. Re:Here's how to stop it... by jimicus · · Score: 4, Insightful
    Also, use a router, firewall software, Antivirus, and Firefox. Haven't any issues ever.

    When having sex with a potentially infected prostitute, wear three condoms and wash your gonads in bleach afterwards.

    Alternatively, don't sleep with infected whores.

    (Mods: I am not trolling. I am pointing out the absurdity of having to use so many layers of security when an alternative OS would solve all those issues without the need for so many layers of security. It's a joke. Laugh.)
  9. Re:Who buys this stuff? by phantomlord · · Score: 4, Insightful

    The government very clearly saw what happens when you have a well educated youth during the 60's. The fact that public education has been on the decline since those days is no accident.

    Who do you think taught the last couple generations? Perhaps these "well educated youth" suffer from a bit of hubris and decided they knew better than everyone else so they introduced new teaching methods which they thought would be better and those methods have failed. Nah, educated people would never claim that they have a new solution then admit a failure of their own making when it doesn't work out, lets just immediately jump to a nationwide conspiracy. Who's fault is it this week, the Free Masons or the Illuminati?

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  10. Re:Who buys this stuff? by Chysn · · Score: 4, Insightful
    It is much easier to control a populace which is fat, dumb and happy. They got the first two down, now they just need to figure out the happy part and their job is complete.

    Fat, dumb and happy is okay; but fat, dumb and afraid works, too.

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