MySpace #1 US Destination Last Week

An anonymous reader writes "Hitwise is reporting that MySpace has reached the top, surpassing Yahoo! Mail as the most visited site on the internet for US users. Seeing a 4300% increase in visits in just two short years, this internet sensation has come quite a long ways. From the article: 'To put MySpace's growth in perspective, if we look back to July 2004 myspace.com represented only .1% of all Internet visits. This time last year myspace.com represented 1.9% of all Internet visits. With the week ending July 8, 2006 market share figure of 4.5% of all the US Internet visits.'"

Comments

3.7 billion page view per day

[gluecode]

I speak to the person who runs their (myspace) ad servers, every week. He tells me that they average 3.7 billion page views per day. They run a custom version of the Doublick 5 ad servers, almost 400 of these servers. But they have a issue of how to monetize this traffic. They are trying to find ways to do that. They have a lot of junk ad inventory. I hear that they are getting very much into the mobile space in the US and internationally - video blogging, photo blogging etc. This way they can make atleast two dollars per user month over mobile services. On another note, Micrososft is working with them very closely to convert their server farm from Cold Fusion to ASP.Net 2.0.

Re:3.7 billion page view per day

[Timbotronic]

On another note, Micrososft is working with them very closely to convert their server farm from Cold Fusion to ASP.Net 2.0.

This is an interesting one. MySpace is written in ColdFusion but actually runs on the .NET version of BlueDragon. BlueDragon is a .NET (or Java) application that runs ColdFusion code as an alternative to Adobe's ColdFusion server.

So what we have currently is a situation where:
1. Adobe can't really claim that MySpace is running ColdFusion because it's running in .NET on a competitor's server not theirs and
2. Microsoft isn't really crowing about MySpace running .NET because it's written in a competitor's language. Not surprising that they're 'working closely' to fix that!