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MySpace #1 US Destination Last Week

An anonymous reader writes "Hitwise is reporting that MySpace has reached the top, surpassing Yahoo! Mail as the most visited site on the internet for US users. Seeing a 4300% increase in visits in just two short years, this internet sensation has come quite a long ways. From the article: 'To put MySpace's growth in perspective, if we look back to July 2004 myspace.com represented only .1% of all Internet visits. This time last year myspace.com represented 1.9% of all Internet visits. With the week ending July 8, 2006 market share figure of 4.5% of all the US Internet visits.'"

38 of 381 comments (clear)

  1. blwh by Anonymous Coward · · Score: 5, Insightful

    And boy is that depressing

    1. Re:blwh by gardyloo · · Score: 5, Funny

      So, I was wrong.

            You must be new here. ;)

    2. Re:blwh by balloonhead · · Score: 4, Funny

      Not really - these aren't real people causing hits.

      You'll notice the timing of the traffic surge with recent terrorist event and subsequent legislation.

      It's mostly just PATRIOT act research by the gummint to check out prospective employees.

      --
      This idea was invented by Shampoo.
    3. Re:blwh by gardyloo · · Score: 4, Funny

      To be fair[...]

            Wow. That's two of you this evening!

    4. Re:blwh by Vo0k · · Score: 5, Funny

      Seems you are depressed. You may want to visit that site, MySpace.com, where you will find many other depressed people with similar problems and be able to share your misery with them.

      --
      Anagram("United States of America") == "Dine out, taste a Mac, fries"
  2. In Unrelated News... by cyranoVR · · Score: 5, Funny

    In completely unrelated news, Yahoo! has announced that starting next month users of their free Yahoo! Mail service will have a new feature: pictures of scantly-clad 16 year-olds on their mail home page.

  3. Reminds me of this old joke by rolfwind · · Score: 5, Funny
    1. Re:Reminds me of this old joke by enitime · · Score: 5, Funny
      I always hear it as:

      The Internet: Where men are men, women are men, and children are federal agents.

  4. What can we learn from this? by ThePineTree.net · · Score: 5, Interesting

    How can we learn from this to make our sites better. Can we translate this type of activity to the 30+ crowd instead of just the teens?

    1. Re:What can we learn from this? by cgenman · · Score: 4, Interesting

      I wanted to write a humorous response, but the answer is simply: yes.

      Basically, My Space does all of those sappy things that the internet was supposed to do years ago. The content is all by users. It's all about helping people network with eachother. It appeals to people's vanity as well as their curiosity. It happens to have a great underserved niche (indie bands) that tent pegs it even if they aren't the primary users. It's naughty. It's viral.

      Basically, put control in the hands of your users, and let them work for the communal site. Find some underserved niche and add features to support their usage habits. Make sure everyone joins. Don't censor interesting stuff. Be a community builder rather than a content provider.

      Let them build it, and they will come.

  5. So this means... by Anonymous Coward · · Score: 5, Funny

    that myspace.com is now offically the new sewer of the internet?

    the downhill trend of quality of life continues

  6. Worrisome, but not unexpected by eplossl · · Score: 5, Insightful

    Consider...

    Today, we have online dating, message boards for everything, and web based chat everywhere. If a site isn't dynamic, it's quickly dropped by the online populace. The fact is, this is not unexpected. Myspace.com spent some time developing a site where people could blog and network. It worked for them.

    The worrisome part of this is that people don't seem to understand how potentially dangerous this is. Consider the sheer volume of details some people (read: children) put on their myspace accounts. Parents SHOULD police this, but, all too often, they don't. The fact is that this service presents all too much possibility for children to get hurt. Consider also the single women all over who post their info online. Some of them realize that they shouldn't post that they live alone in an apartment in south-central LA, but others would very quickly post this sort of thing. Unfortunately, this again puts people at risk.

    I don't think that the site should be stopped from operating, as I tend to be somewhat of the opinion that if you put your details out there for the world to see, it's your fault if something bad happens. OTOH, people need to think a bit more.

  7. counting hits? by NynexNinja · · Score: 5, Interesting

    How do you obtain their numbers? Are they using DNS? Are they putting sniffers on all the core routers? Is this even possible to any degree of accuracy? It seems this junk science is probably about as reliable as Neilsen ratings...

  8. Obvious! by PWNT · · Score: 4, Insightful

    They picked the easiest market to sway, young adults. In addtion, lots of disposable income(advertisement goldmine!). Not withstanding its use (the website) as a hook-up for hookups.

    Combining lots of barely post pubescent teens with raging hormones and disposable income contributes to this large growth. The website scaled and spread by word of mouth. This site is the best representation of a "free internet" as far as I can tell. Everyone who wants to be on it, can be on it. This includes the spectrum of bands looking for fans with a pro website, to teens looking for a connection, including the text choice of size 55 pink wingdings on a blinking blue background or whatever.

    The site has support from everyone, the users, the advertisers, the creators, the owners. Everyone is getting something they want from it. This is how a business grows so rapidly.

    To quote(paraphrase) someone, "It was the best of times, it was the worst of times..."

  9. YESSZZ OMG OMG this is the rockz0rx by ravenspear · · Score: 5, Funny

    We hit NO. 1 peeps, this EEE the SHEET Yo, just ballin'

    THES IS out the ass omg OMG I am speechless

    LOng live EMO! peace and love to all. and BOOBIES!

    :kisses:

    yours,
    xxxzzzMYsPACErUlEsmEyyyyzzzxxx

  10. Narcissism by caitsith01 · · Score: 5, Insightful

    I may be alone in this, but I find MySpace for the most part intensely narcissistic and inane.

    People are presented with a tool for publishing absolutely anything, about any topic they choose. Instead of presenting thoughtful, creative or otherwise valuable content, the vast majority elect to pointlessly ramble about themselves in minute detail or engage in endless back and forth with other users about nothing in particular. Which is fine, but it shouldn't have the legitimacy of other web content.

    In many ways, the whole blog concept has perhaps lowered the barrier to entry for on-line publishing a little *too* far. When anyone can publish anything you want with virtually no effort, then it no longer requires that you be inspired or motivated before your inane ramblings are out there in cyberspace. The media has adopted the trend too, with 'blog' in the context of a news site all too often meaning 'poorly researched and largely content-free "reporting" on sensationalist subject matter.'

    Perhaps it's time to move past the blog hype and to consider some method for differentiating personal diaries (i.e., what used to be a personal homepage), social chit chat (i.e., what used to be a bulletin board, IRC, or IM activity), and publications with actual content. Right now the net is awash with an ever-expanding tide of rubbish and there is very little to assist in finding the few really interesting and high quality publications amongst the garbage.

    Ultimately it's depressing that, given the ability to communicate our ideas to anyone on earth, most of us can't come up with anything better than pictures of ourselves drinking too much and mass-produced but ineffectual rebelliousness.

    --
    Read Pynchon.
    1. Re:Narcissism by aussersterne · · Score: 5, Insightful

      While I agree that MySpace is inane, it's also unrealistic to expect that if you give millions of people a platform, they'll come up with anything inspirational, informative, or meaningful.

      The vast majority of people are merely average Joes. Everyone cannot be Einstein, nor can everyone be Crichton. That's just the way it is and the way it always will be. Most people don't post anything deeper because most people simply aren't deeper, and it's unlikely that they ever will be, in particular when they're born, raised, and socialized in a consumer orgy of a society that is itself incredibly inane.

      Not only have most people in our culture never had a deep thought, but most of them have never even been exposed to a deep thought. Deep thoughts aren't good for markets, they tend to reduce superficiality and overconsumption, which are the two things the growth and maintenance of our society most depends on.

      --
      STOP . AMERICA . NOW
    2. Re:Narcissism by Sloppy · · Score: 4, Insightful
      People are presented with a tool for publishing absolutely anything, about any topic they choose. Instead of presenting thoughtful, creative or otherwise valuable content, the vast majority elect to pointlessly ramble about themselves in minute detail or engage in endless back and forth with other users about nothing in particular.

      I don't want to sound to misanthropic, but if MySpace is inane, it's because people are inane. MySpace is merely a microcosm. Go out and listen to people talking. At work, at a bar, whatever. You're going to hear pointless rambling.

      On a completely different tack... you're looking at what people publish, and maybe not looking at what people are reading on MySpace -- what they're getting out of it. That is a lot harder to figure out. What I found, when I signed up, was that it was a way to keep up with my local music scene. In that regard, it has been valuable .. or at least (heh) no more inane than the local music scene itself (which maybe isn't saying much, I can't make up my mind about that). I don't know why this one sector of the economy(?) or culture(?) is so well represented on that one website, but it just happens that most bands are on MySpace. And most of my time spent there, is looking to see when'n'where I'm going to be rocking-out next. Sometimes I wonder how much of MySpace traffic is accounted for, in people just looking at event-invites, checking bands' schedules, etc. The interface certainly isn't very efficient.

      --
      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
    3. Re:Narcissism by General+Wesc · · Score: 5, Insightful
      While I agree that MySpace is inane, it's also unrealistic to expect that if you give millions of people a platform, they'll come up with anything inspirational, informative, or meaningful.
      Wikipedia.
  11. Find this hard to believe. by extra+the+woos · · Score: 4, Interesting

    I find this difficult to believe. I would think that google would have more visits than myspace, for sure.

    --
    replacing it with NEW Folger's Crystals! (lets see if they notice the difference)
    1. Re:Find this hard to believe. by Sloppy · · Score: 4, Insightful

      Google has an efficient interface, so people aren't paging through lots of stuff trying to find what they're looking for. They aren't having to load a bunch of images that are unrelated to anything they're interested in, either.

      With MySpace, if I want to find someone's schedule, I have to look at page after page of unsorted friends. I guess MySpace's programmers have decided that computers just aren't any good at sorting things. (And try using MySpace without loading images sometime, or with Javascript disabled.)

      If the study was based on volume-of-traffic or number-of-http-requests, it doesn't surprise me MySpace came out on top. It takes an aweful lot of web pages transferred, to get anything done on there. Maybe it's so they can sell more ad impressions or something dumb like that (too bad I filter out the ads).

      --
      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
  12. MySpace replacement by Ruins · · Score: 4, Funny

    Project Name: "A Life"
    Project Goal: Obtain "A Life" and do something with it once obtained.
    Probability of success:
    (World Population - Number of people on MySpace) / World Population

    --
    Berserk Manga > All
  13. Really? by Comatose51 · · Score: 4, Funny

    I didn't realized that pedophiles and their victims make up such a significant portion of the Internet population. I kid, I kid.

    --
    EvilCON - Made Famous by /.
  14. understanding myspace by argoff · · Score: 4, Interesting

    Myspace is driven and pushed by "old media", not "new media". It is old media's way of saying, well if people must bypass our traditional control over information and content for the internet - let's try to make it our internet and not someone elses. For example, their obsession with "child predators" as of late probably has little to do with protecting children and everything to do with making sure that their system is fenced off from "that big nasty mean world out there". No, not the nasty world of child abusers, but the nasty world that breaks their distribution monopoly on information, news, and content.

    They are the "bread and circuses" of the information age. Feed em crap, keep em happy, and most of all keep their eyes and ears distracted from political and financial issues of the real world. Like them or hate them, you gotta admit theyre doing a hell of a job at pushing the hype. IMHO, it is truely amazing.

  15. Observation on Microsoft re: MySpace by afabbro · · Score: 4, Interesting
    I find this interesting in a Microsoft context. Microsoft has consistently tried to gather a bigger share of the Internet pie and consistently failed. First, MSN never got near AOL back in the walled garden days. Then MSN never got near Yahoo in the directory wars. Or near any of the major search engines, much less Google. MSN Home or Communities or whatever never got any kind of traction when blogging sprung to life.

    And now, a startup is the #1 site (or even if you question the numbers, pretty obviously in the top five) and there is nothing Microsoft has to show.

    Sure, you can say Microsoft makes its money in other places, they're an OS/app company, etc. but they sure spend a lot of money on MSN, trying to get more Internet eyeballs. To me, an outside observer, it just seems that they are eternally reactionary and a couple years behind, despite having practically unlimited resources. What an indictment.

    --
    Advice: on VPS providers
  16. Prediction: by John+Garvin · · Score: 5, Funny

    90% of the replies to this story will amount to "I believe I'm too cool for MySpace."

  17. Re:Worthless. by Golias · · Score: 5, Insightful

    Myspace is the most pointless, horribly designed site on the internet.

    In other news, MySpace was designed.

    Clue to all geeks everywhere:

    Nobody cares that MySpace runs on code that is inelegant, nor that it results in sloppy-looking personal pages

    It's a big ol' mess, but it's a big ol' mess that a lot of young folks find useful. End of story.

    --

    Information wants to be anthropomorphized.

  18. not a problem by r00t · · Score: 5, Funny

    The "single women all over who post their info online" are 45-year-old fat males.

    The "children" are FBI agents.

  19. Re:Not again by tonsofpcs · · Score: 4, Funny

    All it means is they got slashdotted in the past week....

  20. Having a unique name really sucks by foreverdisillusioned · · Score: 5, Insightful

    When I first started messing around on the internet 10+ years ago, I used my first name for a couple things. Very quickly I caught on that this wasn't such a great idea, but what I didn't count on is lifelong archival and the rising power of search engines. You see, my first name and last name are rare to the point that I highly doubt anyone else in America has them both. Not completely weird or a made up word, it's just rather uncommon to encounter either one individually, and that makes the combination unique.

    So anyway, you need only type my name into Google and have a complete record of every inane thing I ever said back when I was 15 years old. If there is anyone else in the world with the same name, they haven't ever used it on the net. Ok, so it's not particularly damaging information, but it does allow ANYONE to find out that I like Nirvana and Douglas Adams and RPGs and arguing with people. It's rather embarassing, really, to have your semi-profound adolescent musings completely exposed, availible for anyone to read at any time so long as they know your first and last name, but there's really nothing I can do about it. The original archives have been cached by Google and archive.org. Like it or not, I'm immortalized, and I really pity the fools on Myspace who have unique names, or even the ones with common names but specific addresses (or other identifying personal info) posted. In all liklihood every single trivial fact, every single inane/insane rant has been archived *somewhere* and it'll eventually turn up in a Google search. It's irreversable--it's a gigantic bell that simply can't be un-rung.

    I shudder to think what would've happened if I made a truly questionable post under my real name. If some teen posts a rant on Myspace that could be construed as racist or radically anarchist or in any other way offensive or unpopular, that rant will be there perhaps for the rest of his life. It will be there every time he goes to apply for a job, and if he was foolish enough to provide such information as a home address he won't be able to claim it's not him. I don't know what there's any real solution for this except education. A lot of people out there don't see the point in anonymity, or even worse they view it as a weakness, a sign of guilt or triviality. Unfortunately, likely they won't start paying attention until criminals and potential employers/friends/lovers alike start turning to Google every time they get curious about their mark/employee/friend/etc.

  21. 3.7 billion page view per day by gluecode · · Score: 4, Informative

    I speak to the person who runs their (myspace) ad servers, every week. He tells me that they average 3.7 billion page views per day. They run a custom version of the Doublick 5 ad servers, almost 400 of these servers. But they have a issue of how to monetize this traffic. They are trying to find ways to do that. They have a lot of junk ad inventory. I hear that they are getting very much into the mobile space in the US and internationally - video blogging, photo blogging etc. This way they can make atleast two dollars per user month over mobile services. On another note, Micrososft is working with them very closely to convert their server farm from Cold Fusion to ASP.Net 2.0.

    1. Re:3.7 billion page view per day by Timbotronic · · Score: 5, Informative

      On another note, Micrososft is working with them very closely to convert their server farm from Cold Fusion to ASP.Net 2.0.

      This is an interesting one. MySpace is written in ColdFusion but actually runs on the .NET version of BlueDragon. BlueDragon is a .NET (or Java) application that runs ColdFusion code as an alternative to Adobe's ColdFusion server.

      So what we have currently is a situation where:
      1. Adobe can't really claim that MySpace is running ColdFusion because it's running in .NET on a competitor's server not theirs and
      2. Microsoft isn't really crowing about MySpace running .NET because it's written in a competitor's language. Not surprising that they're 'working closely' to fix that!

      --

      One of these days I'm moving to Theory - everything works there

  22. MySpace has only just begun. by Zaphod2016 · · Score: 4, Insightful

    Recently, slashdot ran this article about Ask.com's growing market share. CEO Jim Lanzone has complained that his service is superior to competitors, but has not yet approached the market share of the Google-ocracy. The reason? Like Xerox before it, Google has become a part of our common venacular in 2006 (to google, I googled it, etc). Some expect Google will remain on top for this reason alone, others claim that superior technology is how Google became #1 in the first place, and so, Ask.com has a chance.

    So what does this have to do with MySpace? MySpace currently finds itself in a similar position; unlike rivals such as Facebook or Friendster (remember them?) their market share is simply in a league all its own. I also see another important difference which secures this position for MySpace- when trying another search engine, my total expended time equals about 10 seconds; type, click, go. I don't need to register for anything, and my experience is dependant on nothing more than the latest search algorithms. With a social network, I must invest a significant amount of time in order to setup my profile, and the experience is dependant on how many friends (or similar-minded people) I can find also using the service. Once I have become comfortable using one service, I might be hesitant to "start over" at another, especially if none of my friends were using it either.

    Simply put: we have seen, and will continue to see "MySpace killers" and "MySpace clones" boasting the latest AJAX-happy Web 2.0 goodness; but will the users of MySpace take notice? If they notice, will they care enough to make a switch?

    MySpace is a very powerful web brand, and I for one think it has only just begun. If I were Rubert Murdoch, I would begin expanding the resources and revenue streams availble to it. When will "MySpace Records" begin distribution in the major retail outlets? And what about tv? How many pilot episodes is fox sitting on right now? Why allow a boardroom to make those decisions? The users on MySpace could do a better job selecting the next "big hit", all without expecting one red cent in compensation! After all, how many of these same users will be buying these same shows on DVD next year?

    As MySpace has shown us: we a nation of aspiring and puedo-celebrities. In MySpace I see the potential for hundreds of new reality tv shows, dozens of new animated series, thousands of screenplays...I could go on and on. Properly managed, MySpace can, and I believe will, become a self-sustaining, media-generating, media-consuming machine.

  23. Re:"Seeing a 4300% increase in visits in just two. by Jeff250 · · Score: 5, Funny

    In other news I made a site yesterday and I was the only visitor. Today there were 43 visitors.

    That would only be an increase of 4200%.

  24. I just realized... by thebigo195 · · Score: 5, Funny

    Myspace is Slashdot's Anti-Christ.

  25. Re:Worthless. by SamSim · · Score: 5, Insightful

    Actually, we as geeks care. We care because we put lots of effort into making our code work elegantly and our websites look good, and it doesn't seem to make any difference. We care, because we're really great at this stuff, but marketing trumps usability every time. We care because Myspace sucks, but there are millions of people using it, and it's like a big slap in the face for every one of us who put any effort into our work.

  26. Re:Worthless. by IamTheRealMike · · Score: 5, Interesting
    It doesn't seem to make any difference. We care, because we're really great at this stuff, but marketing trumps usability every time.

    MySpace is well designed, you just can't see the forest for the trees.

    Firstly, go read this article which talks about what geeks call "marketing", which is often used as a throwaway term for all the parts of running a software business that the programmers don't really understand or care about. MySpace has not done any serious marketing. It grew entirely through word of mouth.

    Next, go actually look at MySpace, and do it through the eyes of a non-technical young person. I don't mean a 16 year old, though I'm sure there are lots there, I mean anybody under 35. MySpace offers the following things:

    • It's distracting and fun. It has lots of features that let people spend their time just faffing around - redesigning their profile yet again, finding cool bands, seeing who their friends friends are, writing on peoples walls etc. If there's nothing good on TV and they don't have much energy it's an easy way to be entertained.

    • It lets people express themselves. Ever wondered why almost every MySpace profile page is customised? Well, people just love to express themselves. How many people live in a room with no ornaments or posters or personal artifacts? Hardly anybody right? Why do people blow 8mb of memory on a wallpaper that will sit under their copy of Word for 90% of the day? Why do people use annoying custom ringtones that they change every few weeks? People like to customise their personal space, it's just a part of who we are, and MySpace allows you to do that.

    • It's a quick and easy way for musicians to get their music out to the masses. See the example of Lily Allen in the UK for somebody who made it big via MySpace. Ditto for I think the Arctic Monkeys.

    • It can be used as a dating site even though it's not marketed that way.

      It used to be that people met through local institutions ... if you go back and ask your grandmother how she met your grandfather I wouldn't be surprised to hear an answer like "we went to the same church" or "he worked in a local shop and I saw him every day when buying groceries". This sort of thing is now very uncommon. People live more isolated lives, and it's often hard to date people you meet through work due to workplace politics - this is especially true of slightly older types who are in management.

      So it's not surprising that surveys and studies everywhere show that use of internet dating is way, way up and growing all the time. But it still has some social stigma attached to it. MySpace lets you search peoples profiles by region and easily contact them, which is all you really need to have a "dating site", except anybody who is on there can simply say they are there because their friends are there, because they like the bands etc. And for people looking it's better too, as people tend to post (mostly) real photos and don't just make stuff up, because they know their friends might see it.

    • It has lots and lots and lots of people

    Some things MySpace doesn't have: technical sophistication, robustness, speed - all the things geeks value. These things do matter, look at how totally Facebook has crushed MySpace amongst those who have access to it. But never discount the value of a good social design, because these sites aren't tech demos, they are social networking sites.

  27. Pessimism by enjahova · · Score: 4, Insightful

    You are not alone in your arguement. You are supported by medieval scholars who decried the rise of literacy, the government of the UK when the printing press was made, and many more anti-intellectual pessimists throughout history. They held your very same belief, what sort of chaos and tragedy will occur if everybody is literate? Peasants are dumb and uncultured, they will only polute the literary pool. You say the same shit about the internet.

    The only difference now is that we have SEARCH ENGINES, computers, and instant communication to help us sort through the bullshit. People like you like to ignore the fact that if only 1 out of every 99 people posting to myspace create something worthwhile, thats one more worthwhile thing on the internet to be found and shared.

    I believe the viral spread of information has not reached its full potential, myspace is a step in the right direction. Google and other search engines are helping too. You act as if removing the hundreds of worthless expressions are worth the cost of forgoing one worthwhile contribution. You conveniently forget that by reading slashdot you are getting a selection of top articles for discussion over thousands of "unworthy" articles submited a day.

    I think the only reason people like you get depressed is because you dont understand the internet. You don't see how instant communication changes the way things work. We can't rely on an intellectual authority anymore to tell us what is good and bad. Millions of people on myspace are expressing themselves in ways they never knew they could, even if most of it is terrible html they are having a learning experience and real social interaction. You want to take all that away because its easy to dismiss as trash? Don't add them as your friends, don't even sign up for myspace. In fact you should probably stop visiting slashdot, it should depress you that so many articles get submitted that are worthless, wasting the editors time, and our time when one slips through. You'd rather not have slashdot and save the internet the trouble right?

    --
    "how can they call it a MINE if everything here is THEIRS?!?!" -Straight Jacket