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Sony Pulls Controversial PSP Ad, Issues Apology

Posted by ryuzaki0 on from the needs-a-new-ad-agency dept.

xenongamer writes "Sony has finally stepped up and pulled the racially controversial PSP ads out of the Netherlands. 'We... recognize that people have a wide variety of perceptions about such imagery and we wish to apologize to those who perceived the advert differently to that intended. In future, we will apply greater sensitivity in our selection of campaign imagery, and will take due account of the increasingly global reach of such local adverts, and their potential impact in other countries,' said Sony in a statement."

1 of 182 comments (clear)

  1. Re:About Time... by ArtDent · · Score: 0, Troll

    All three are offensive. There are many relevant ways they could have advertised the availability of a new colour. This "race war" campaign was totally uncalled for.