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Sony Pulls Controversial PSP Ad, Issues Apology
xenongamer writes "Sony has finally stepped up and pulled the racially controversial PSP ads out of the Netherlands. 'We... recognize that people have a wide variety of perceptions about such imagery and we wish to apologize to those who perceived the advert differently to that intended. In future, we will apply greater sensitivity in our selection of campaign imagery, and will take due account of the increasingly global reach of such local adverts, and their potential impact in other countries,' said Sony in a statement."
They released ads in one country, and people with guilty social consciences complained in a totally different country. People need to get a grip, not every country in the world is socially obsessed with black vs. white race relations.
How do people from the Netherlands feel about the advertisement? I'm more interested in their opinion than politically correct America. What was the reaction in the Netherlands?
They targetted the ads for a very specific area, and that area doesn't seem to the be the area that is throwing a hissy fit over it.
This is just a PR move, through and through, even if the apology is slightly bitter.
think people need to lighten up. This is another case of pulling the race card when race was not involved. While Sony should have seen it coming an never released the ad; the reaction of various racial organizations was to over-react. What if the ad had a black woman grabbing the face of a white woman? I bet nobody would be bothered by that right?
In retrospect, no matter what their motives or realizations were, I f*cking hate marketing and all forms of it.
Yeah, same here.
I guarantee you that despite whatever appology the PR flak gave, their marketing department is throwing a fucking party right now. This ad is nothing but a success for them.
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Once, a few years ago, they had some ad with a really attractive woman shaving her face with some new razor, saying, "ooh, is this the sensitive part... poor baby." Obviously, the purpose of the ad wasn't the shaving (or they would have some gruff, bearded man shaving).
So, all the controversy? It was about people totally not getting the ads.
"MIT betrayed all of its basic principles."
Oh, but the fact that they are of different races means it's insensitive. You wouldn't have a problem with the ad if it were two persons of the same race and gender.
Um, yes, obviously. Or two races who had never had any kind of conflict, say Hawaiians and Arabs. That's called "context" and it's important. These ads don't exist in a vacuum. They exist in our world in which one race dominating, slaying, and enslaving another has been one of the continual themes of history. The ad itself pairs two races who have had such a history even up to today. That's significant. That can't be ignored.
This hypersensitivity is actually serving to perpetuate racist views. It is forcing people to consider race as an issue when people really shouldn't have to.
Race is an issue in many places in the world, and pretending otherwise is not going to make it go away. Racism and racial tensions exist in many parts of the world, and black vs white racial tension and racism exist here in the United States. Anyone who says it isn't is in denial or living somewhere where they don't have to deal with it.
Race is an issue in these ads. This is just undeniable. Racial tension is also an issue. Sony can talk about "color" in the abstract sense of their PSPs as much as they want. These women aren't just white and black, they're European and African. Going at each other. Racial tension? Yes.
But is it racism? I'd certainly say not. If you look at the whole series, it actually looks very passionate. They may be aggressive and combative, but they practically end up on top of each other. As someone else pointed out, the ad is basically about sex. Aggressive sex, but that doesn't make it hateful. Do you think interracial lovers sometimes feed off the racial tension between them? Certainly. In that sense the series is almost cathartic. The artist was using the implied tension towards their goal.
So is hypersensitivity the problem here? Yeah, probably. It's a bit much to call the ads 'racist', though with the "White is coming" tagline and news articles only showing the white-gripping-black billboard, I can see how people would get the wrong impression. Remember though that like most kinds of hypesensitivity this arose from "over-stimulation" from actual racism and racial violence.
Is hypersensitivity perpetuating racism? Well, somewhat perhaps. I had an aquaintence once get mad at me for making reference to the fact that she's black. That act of sensitivity certainly made me more self-conscious of race, but we got along fine after that. I've had another aquantence tell me that he hated having black people around and thought we should deport them back to Africa. Dropped him like a bad habit, of course, but what about when he has kids? My point is -- to whatever extent hypersensitivity perpetuates racism, actual racism perpetuates racism much, much more.
So I suppose I'm going to have to come out in the middle on this issue. No, they aren't racist and the reactions were overblown. Yes, race is an issue in the ads and pretending otherwise is just avoidance or ignorance or whatever. In any event I don't feel sorry for Sony because appology or no they're getting exactly what they wanted from the ad.
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