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Sony Pulls Controversial PSP Ad, Issues Apology

Posted by ryuzaki0 on from the needs-a-new-ad-agency dept.

xenongamer writes "Sony has finally stepped up and pulled the racially controversial PSP ads out of the Netherlands. 'We... recognize that people have a wide variety of perceptions about such imagery and we wish to apologize to those who perceived the advert differently to that intended. In future, we will apply greater sensitivity in our selection of campaign imagery, and will take due account of the increasingly global reach of such local adverts, and their potential impact in other countries,' said Sony in a statement."

4 of 182 comments (clear)

  1. Great! by 9x320 · · Score: 5, Funny

    Now pull this one.

  2. This just in... by Rendo · · Score: 1, Funny

    Nintendo has just released the Rainbow coloured DS Lite. It was heard that they are a multicultural hand-held company and won't make the same mistakes Sony has.

  3. Re:Stepped up? by Tebriel · · Score: 2, Funny

    They have inside them blood of kings! They have no rivals!

    --
    The Blaster Master Fighting for Truth, Justice, and Evil Pie since 1979
  4. Minced words by Rob+T+Firefly · · Score: 2, Funny

    From Rick Callendar, president of the San Jose NAACP.. "Their attempt to contrast colors clearly created controversy and sparked painful feelings in the global community."

    My socks never match each other. Should I steer clear of this guy?

    --
    Slashdot Burying Stories About Slashdot Media Owned