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World Of Warcraft Crushing PC Game Industry?

simoniker writes "Age of Empires co-creator and Iron Lore co-founder Brian Sullivan has been discussing his studio's first game, Titan Quest, but along the way has openly wondered whether World Of Warcraft's success is part of the reason for the decline of the PC retail game market. Sullivan commented: 'For retail PC games, I think the biggest problem is World of Warcraft... It is such a compelling MMO game that it sucks up a lot of money and time that would normally be spent on other retail PC games.' Does WoW's growth actually mean that PC games in other non-MMO genres may sell fewer copies?"

30 of 397 comments (clear)

  1. Wrong argument? by Southpaw018 · · Score: 4, Insightful

    As for making a name for themselves in the market, Sullivan feels that some of the biggest competition comes from MMOs, not because they are competitors in the genre, but because people simply enjoy playing them so much.

    His entire argument is that any game that's more popular than his, especially MMOs, takes away from his game. ...Really, that isn't an argument, it's stating the obvious.

    Gamers are an educated demographic, for the most part, and have fantastically high standards. When something that comes out is so good that it shakes up the entire industry, complaining about it will get you nowhere. It's kinda like he's making an "I'm hardcore and therefore better!" argument, but applying it to the big kid on the block (yes, WoW is a "casual" game in many respects, but he's not addressing that aspect).

    And even at all that, aspiring to understand why it's so wildly popular so that he may make better games seems to have escaped him.

    --
    ACs are modded -6. I don't read you, I don't mod you, I don't see you. Don't like it? Don't be a coward.
    1. Re:Wrong argument? by ranton · · Score: 4, Insightful

      I think his main point is not that he thinks that WoW raises the bar on how good games have to be now. It is simply that WoW takes up far more time than an average PC game. A player that may have played 6 different RPG games in a single year is now going to only play 1 or 2 because WoW takes up too much of his time.

      This player may have had alot more fun with 6 different games, but he never payed attention to other games because his guild needed his help camping some dragon spawn.

      If this is true, then it could have an adverse effect on the PC gaming industry because we will end up seeing less games in general. That means less chance for innovative new ideas, and probably just more churning out sequels. I am not saying that this is the case, and neither was this guy, it was just his speculation.
      --

      --
      -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
    2. Re:Wrong argument? by CRiMSON · · Score: 4, Insightful

      Which game? I've been looking but not much is coming out worth a shit.

      --
      oogly boogly!
    3. Re:Wrong argument? by Sparohok · · Score: 5, Insightful

      When something that comes out is so good that it shakes up the entire industry, complaining about it will get you nowhere.

      Here's the thing: he's not complaining. He's simply observing that WoW is dominating the PC game market at present. As such, he's probably right.

      If you actually read the article, you'll see that he's making a candid and respectful comment about a competitor. I'm sure he's not happy that there's such a potent competitor drawing attention away from his game, but there isn't a trace of sour grapes in his actual comments as quoted. He's not saying WoW is a shitty game, in fact he's quoted saying WoW is "...such a compelling MMO game."

      In response to such refreshing candor, you start casting wild and unsupported apersions, that he is a complainer, that he considers himself above casual gamers (despite designing a game specifically for them), that he doesn't understand WoW's success. What's your beef with the poor guy?

    4. Re:Wrong argument? by DeeDob · · Score: 3, Interesting

      I agree completely, on every aspect, the parent post.

      You can also add that WoW, or other MMO, requires much more money than any other game in the market. The basic cost + the monthly fees.

      It's simply less money to spend on other games made by other companies. All that money goes into the same company. Meaning future releases in gaming will require bigger and bigger companies to be able to rival those kind of assets.

      More money required = less "risk", less "innovation", less number of "games", "higher price" and more monthly fees...

      We lose in the end.

      So the lesser the number of WoW players, the better games we'll have.

      TFA basically says something i was scared of the first time i heard of the original EverQuest and it's "monthly fees" and MMO and popularity a few years back...

  2. define: competition by Short+Circuit · · Score: 3, Funny

    competition (countable and uncountable; plural competitions)

          1. (uncountable) the action of competing

                        The competition for this job is strong.

  3. I was ... by llamalicious · · Score: 5, Funny

    I was going to RTFA, but I have a wow raid in a few minutes, so like, whatever.

  4. Short Answer: Yes by rkcallaghan · · Score: 3, Interesting

    While I'm not a huge player of WoW; I do play that /other/ MMO. It has all but eclipsed purchases of other games. Pretty much anything that's not in the maybe top 5 of games I haven't played. In fact, when I asked my friend the other day "Hey, what games are out there?", the response I got was "World of Warcraft". We had this very discussion, and yea, that's pretty much it. Everything else seems short lived.

    ~Rebecca

  5. Loads of Bad Games by ggKimmieGal · · Score: 5, Interesting

    You're standing in EB Games checking out the PC games. There are millions of options. Flight simulators, first person shooters, strategy games, and now MMORPGs. First, you consider the newest first person shooter, but then a thought comes to mind. "Hey wait, don't I own twenty copies of this same game? Aren't these all just the same thing? I'm an attractive guy that the ladies love and I shoot things. Yeah, I'll pass." Then you put down that box and study the strategy games in front of you. You're not quite sure how entertaining roller coaster tycoon 3 will be in a few weeks though. $50 is a lot of money after all. And then you step toward the MMORPGs. Now here's something a bit different! Something that you could play with your friends. Something that won't ever end! Why not buy this instead?

    Let's face it. The video game market is flooded with terrible games that are the same thing over and over again. I mean, seriously, besides really little kids, who bought the Finding Nemo game? RPGs have always been better sellers than other titles because there is a strong market for them. It only makes sense that a game that also allows for social interaction AND is an RPG will sell out other video games.

    Though, I personally dislike WoW. I'm all about Guild Wars.

  6. How do people have time for this? by man_ls · · Score: 3, Interesting

    In all honesty, how do people have time to play MMO games and do anything fulfilling with their lives?

    I'm not terribly torn up about the gaming industry going downhill, what with the only titles recently released being yearly updates to re-hashed sports titles or GTA variants, but I do wonder how the industry became profitable in the first place.

    Almost nothing is geared towards a casual gamer any more. I maintain an Everquest subscription for old time's sake, and to have the option available if I want it, but I'm lucky if I log on two hours per week. Between my education, employment, volunteering, and interpersonal relationships, I have very little time left to put into something like that. At the endgame, where I've managed to get by plodding along an hour or two a week, it can take up to an hour to find a group of people to play with in the first place. All the other MMO games are the same, and even a lot of the non-multiplayer games involve a lot of grinding or gruntwork to actually get anywhere in them. The only good casual games out there are Nintendo platformers, and these are so devoid of maturity in any respect that I can't play most of them. (Exemptions given to Mario and Zelda games, because those are classics.)

    I just wonder, how it is possible to participate in an MMO and still do anything with their lives?

    I wager that, in fact, it isn't.

    A friend of mine, meanwhile, neglects the first three and a good portion of the fourth items in my list of other activities there, in favor of playing videogames for the better part of 8 hours a day. He's capped out multiple characters in World of Warcraft, but in reality, has nothing to show for it aside from a hole in his bank account and a slightly bigger imaginary e-penis. Actually, on further inspection, it's not just one friend...it's all half-dozen friends I know who play that game, do it at the exclusion of other activities they previously found enjoyable and profitable such as jobs and friends.

    China's three-hour-rule seems like a very, very good idea to be put in place on the server end, all around the world.

    1. Re:How do people have time for this? by chphilli · · Score: 5, Insightful

      I just wonder, how it is possible to participate in an MMO and still do anything with their lives?

      I wager that, in fact, it isn't.

      I'm sorry that you have a half-dozen friends that have no self control, but from personal experience, this statement is false.

      My roommate, my girlfriend, several other friends, and myself all play WoW. Yet somehow, we manage to maintain education, employment, church attendance and participation, and interpersonal relationships, trips to see family, and even playing other games, watching movies, reading books, and playing sports. Oh, and we still manage to get a good amount of sleep every night too.

      The problem isn't that WoW allows you to play for more than 3 hours ( from time to time, my friends and I have been known to play the game all day long ). The problem is that your friends have decided that they like the game enough to play for long periods of time every day ( or most days ). They made a choice as to what was most important to them - in this case, it was the enjoyment they get out of playing WoW.

      China's three-hour-rule seems like a very, very good idea to be put in place on the server end, all around the world.

      Personally, I'd be pissed if this ever were to happen - when I want to play WoW for a long time, I like having the choice to do so.

      --
      Please ignore any obvious problems in this post.
    2. Re:How do people have time for this? by Cecil · · Score: 3, Funny

      successful company I founded two years ago (second largest in the country)

      Ah, so you live on Sealand?

  7. I doubt it. by Reeses · · Score: 4, Insightful

    Ok, it may be that people are caught up in WoW. But that will fade eventually. Then they'll move on to something else.

    And then there's people out there who, like me, look at WoW and go "Geez, I don't have the time to devote my life to this." and never play it. I've looked at it in fascination, but I've also woken up on Sunday after a long binge of Civilization X, and wondered where my weekend went. Those experiences taught me that I need to pick my gaming prudently. So I don't play WoW. I've already seen people's lives disappear when they start playing.

    Also, like any other "where are the gamers?" question, you need to make sure the games you're making are fun or you have no room to complain.

    Now don't get me wrong, I'm sure I'd love to play WoW, but I have a job, I take night classes, and I'm trying to find that elusive thing called "girl". Dumping time into the hole of WoW would kill off at least one of those. And I think when I'm 50, I'd rather look back on the fun times I had with (eventual) children than fun times I had with avatars in a world that didn't exist.

    Maybe it's just me.

    --
    Reeses
  8. Works for me by tulare · · Score: 5, Insightful

    Personally, I can't stand WoW - I just don't much go in for that "I put on my robe and wizard hat" crap, but something else did turn out to hook me in rather completely - in my case, it's EVE Online. Since I've started playing that, I haven't spent any time with CS:S, BF2, or any of the other titles I generally spent time on (not even GTA).

    I'm not saying the game I like is better than the game in the article, but what I do observe is that a well-crafted MMOG can pull a player in for hours and weeks at a time. I know I don't bother considering buying games right now, because I know that I probably won't play them - hell, I'm not playing the ones I already have. So you have probably four big MMOGs dominating the landscape, which is great for Blizzard, CCP, etc., but the rest of the industry sees a decline.

    So what's the problem? If you want to compete with the market leaders, produce something more compelling, exciting, shiny, and innovative than what's out there. Don't whine that better games are eating your lunch. From what I see, the big MMOGs are winning because they are that good. Now, if someone were to put out a spaceship-based MMOG where you could dock into a station, exit your ship, and engage in FPS combat to take over the station, land on the planets to do missions, PVE, PVP, world-building, etc., I'd be in line at midnight to give it a try. I bet if someone did a robe-and-wizard-hat MMOG where there were no shards or instances (a-la EVE's ginormous server cluster with anywhere between 15,000-25,000 players on at any given time), then you'd see guys in tunics camping outside Fry's.

    In the games industry, if you can't beat 'em, go work for EA, where you can at least be sure of steady income for producing shit rerun knockoffs. Or you could do better, and actually beat 'em.

    --
    political_news.c: warning: comparison is always true due to limited range of data type
  9. Similar article by CaseM · · Score: 3, Interesting

    was posted sometime last September here on /.

    I was heavily involved in WoW at the time and know that it affected my game-purchase habits; I can only imagine how much impact it's had on the PC and console game industries as a whole. When you have dozens of days (and I was on the low end compared to my peers) invested in several characters, it sure seems hard to do anything else but to continue to play just. that game. After all, isn't that part of the hook? That if you stop, you're "throwing it all away"...?

  10. It's not about lack of money... by llevity · · Score: 4, Insightful

    It's not about WoW taking all of the gamer's money. $15 a month is not even a dent in even a casual gamer's entertainment budget.

    It's about time. Between work, WoW, and the occasional outing into the real world, there is no time left for these other games.

    In fact, WoW has actually SAVED me money. Now I spend $15 a month for my gaming needs, instead of the $200 I previous spent buying a new game every week.

  11. Re:Just wait it out by chill · · Score: 5, Funny

    I was swept up into the WoW phenomenon for about a year, but once I hit 60 I learned that the end game wasn't really my thing.

    I'm impressed you were playing video games at 59. It gives me one more thing to look forward to when I get old.

      -Charles

    --
    Learning HOW to think is more important than learning WHAT to think.
  12. Short answer: No by sehlat · · Score: 3, Interesting

    WoW isn't killing PC games, the game companies are. I haven't even bothered to LOOK at WoW, much less try it. I finally got kicked out of caring about PC games by two things:

    1. The nasty, intrusive copy protection on Half-Life 2 where it took ten minutes saying "mother may I" to the servers every time I tried to start it up (and then the gameplay sucked.)

    2. "Starforce" copy protection (which can wreck your CD/DVD drive) being used by game companies.

    If the game companies aren't going to make it pleasant to use their product, they have only themselves to blame.

  13. Re:Actually, not.. by Durrok · · Score: 4, Informative

    Problem with TQ is that you basically play the same game through each time. Mobs are the exact same place with each character, maps are the same, etc. In D2 it was kind of like this but the randomization of the maps added a lot of replay ability.

    There is also WAY too much loot that drops in that game. There is no real money sinks so you just keep getting more and more money with nothing to spend on it. I've started not picking up items that aren't green or blue because there is simply no point. Speaking of items, there is no "chest" or something equivalent to it to store your items. This means if you are trying to collect a set of something you have to keep it on your person all times. Not a real big deal but it just annoys me, especially early on in the game when space is still a commodity.

    Lastly, you can bring your single player characters into multiplayer so there is going to be rampant hacking.

    Other then that, yeah, it's a great game. :p

    --
    I keep telling myself I'm not the desperate type.
  14. Re:Of course it does by Anonymous Coward · · Score: 5, Funny

    You say that as if people only have time to smoke crack. I personally have never smoked it so I'm not sure what it is like, but I've certainly tried multiple drugs during a week before. Smoking hash one day and mary jane another or even crystal meth another. Why does crack have to be described like it is some massive life-sucking force that drains all your resources, time, and energy? I think people are overreacting just a bit.. it's just a drug.

  15. Felt guilty not playing WoW by Skraut · · Score: 4, Interesting

    For me the biggest problem was the monthly fee. It was like a clock ticking in the background. Why spend 8 hours playing a massive game of Civ4 when I'm paying WoW money per month, I should spend that time playing it. That for me was the biggest turnoff. It felt like I needed to spend all my time playing it or I was wasting my money. I've never been able to get into one game that hardcore, so I quit, bought a bunch of new games, and had more fun than I ever had playing WoW.

    --
    Introducing Microsoft Vacuum 1.0 The first Microsoft product that doesn't suck.
  16. If that were true, wouldn't there be a surge ? by OS24Ever · · Score: 3, Insightful

    I was a heavy player of WoW for almost a year. From the initial release in 2004 until about early spring of this year. I just got tired of the grind after getting to 60 in June of 2005. My brother continues to play to this day but I just don't see the fun. I might check it out when Burning Lands or whatever it's called shows up but I've since discovered some decent games to play for fun like BF2 and others.

    I'm sure there are a lot of others like me who didn't feel like raiding another dungeon yet again for that one piece of armor

    --

    As a rock-in-roll Physicist once said, No matter where you go, there you are.

  17. Re:Of course it does by snuf23 · · Score: 4, Interesting

    Let's just play devil's advocate for a minute:

    If one game stifles a whole industry resulting in lowered sales of other games and this consequently results in:

    1. A bunch of copycat games trying to steal market share from the leader
    2. Game development being cancelled on games that don't fit the business leader's model
    3. Less diversity of choice for gamers - a flood of me too MMOs and lack of games in other genres

    Well that would be a bad thing.

    I don't really feel this is the case. I think MMOs will have a permanent impact on PC gaming, just as online FPS games did. Although Doom may have ushered in the LAN party, games like Quake and Unreal Tournament pretty much made online multiplayer a required feature of any PC FPS (yes there are exceptions such as Max Payne). It didn't kill the market, it just changed it.
    MMOs are taking players away from single player gaming experiences. Since I started playing MMOs I have played (and purchased) a lot fewer single player games BUT I still play some.
    WoW isn't going to be the #1 game for all of eternity. The market will change again and who knows what the next big thing will be.
    The Titan Quest developer's biggest problem may be simply that people aren't interested in another Diablo style clicky action RPG. I was kind of surprised that Dungeon Siege 2 did as well as it did. I literally fell asleep playing the first one. And I'm a gamer who spent hundreds of hours playing the Diablo series - I guess I just burnt out on that play style. At least until someone does something really innovative with it.

    --
    Sometimes my arms bend back.
  18. As translated by the underpants gnomes by Sathias · · Score: 5, Funny

    1/ Rip off Diablo 2
    2/ ?
    3/ No profit
    4/ Blame MMO by same company

    --
    Blessed are the 1337, for they shall pwn the earth.
  19. WoW can be played casually by andi75 · · Score: 4, Informative

    Many people complain that WoW either sucks up your whole time, or you don't get anywhere. That's not true, you can easily play the game two evenings / week and still see the whole end game content.

    The solution? Find a group that's *organized* (i.e. has a webpage and a forum). Their raids have fixed schedules. You show up at 7:50 p.m., buff up, raid starts at 8:00 and at +/- 23:30 you can go to sleep. Since the big raid instances only reset once a week, you don't have to do more than two evenings (and if your group is getting really good, you can even clear MC in 4 hours), which you would have wasted with reading slashdot or watching TV anyways.

    - Rhonac (60 Shaman on Thunderhorn EU).

  20. It's not WoW. by supabeast! · · Score: 3, Insightful

    I've stopped buying PC games, but not because of WoW - I stopped playing WoW almost a year ago. PC games just don't appeal to me anymore because most of them aren't any good. PC games have devolved into just a bunch of "sequels," however, many of them are not so much sequels as they are blatant knockoffs of games that were hits in the late 1990s and early 2000s. I still own most of the originals, and I can just go play those again - no need to pay extra just to see some more polygons.

    It doesn't help that the cost of a high-end video card has become absurd - I used to get a nice midrange card for $250-$300, with prices in the $400-$500 range, I'd be better off to buy an Xbox and not go through the hassle of upgrading my mainboard, video card, RAM, and CPU just to be able to play games that are just going to give me deja vu.

    If PC game developers want to woo back gamers, they need to start making games that are worth the costs. Right now I just don't think they're doing that.

  21. WoW is to PC Games what Magic was to P&P RPGs by Qbertino · · Score: 3, Insightful

    WoW is to PC Games what Magic was to pen & paper RPGs. Sort of. I remember back in the early nineties when Wizards of the Coast was a > 10 employee shop that published this little Card Game called Magic. All hell broke lose and 4 years later the RPG market was crushed beyond recognition. The only ones that survived and still are around and not bought by Hasbro or crushed are Steve Jackson Games and Palladium Books.
    I have the feeling WoW is doing the same. It's the only game that's still selling well that runs well on my box. Guild Wars only means of success is being not like WoW and cheaper (free) to play.

    --
    We suffer more in our imagination than in reality. - Seneca
  22. No shards in EVE? by the_raptor · · Score: 4, Informative

    You really believe EVE could be as popular as WoW and have no shards? I played EVE for over a year and a half (I was in the Jericho Fraction and Aegis Militia for most of it) and for most of that time it was unplayable at peak hours or in hub systems. Even CCP were smart enough to create a separate shard for the Chinese market, and that will probably be broken into more shards if it gets really popular over there. EVE has around a hundred thousand active players, WoW has millions, you couldn't buy a pipe fat enough to allow hundreds of thousands of people to play on the same shard (and even if you could the game wouldn't work with thousands of people at the same system let alone the same planet).

    And the main difference between EVE and WoW is that WoW is casual. I was a high end player in EVE and there was far to much work involved in keeping an effective PVP corporation going (logistics is what wins wars in real life and EVE). It was a second job to the people that did it. People whine about having to put in eight hours a week to do end game in WoW, the logistics people I knew put in eight hours a day, and high end PVP corps expected you to be on call whenever you where online (Band of Brothers). I got sick of a game being like a job (it took me three days to move my gear from one base to another) and now I play WoW. And the PVP is just as good, with none of the problems of having to go to extremes to find targets, or a 5:1 ratio of grinding to PVP, or every second PVPer being rigged to run away rather then fight.

    --

    ========
    CINC, 4th Penguin Legion
  23. 15 years ago... by Danathar · · Score: 3, Insightful

    15 years ago you could find text adventures on the shelves at Babbages. I could actually find a decent turn based war-game by SSG. Now if you want ANY of these (or other types of games) you have to go online and order/download.

    What is popular is determined by what is available and what is available is determined by what is popular. It's a vicious cycle which ends up homogenizing the prime shelves of the stores. An addicting fun game can still sell, but unfortunately game companies (and more importantly investors) see a direct correlation between funds re-cooped in development cost and cost of development. It's the "Hollywood" effect happening to games. Big special effects, star power, etc are banked on to get BIG sales. Software retailers have become like grocery stores where they only make decent money if BIG volume sells.

    As a result, the store has BIG name games, with BIG development costs, BIG advertising and what investors hope will be BIG returns.

    I've often thought about how Richard Garriot sold Akalabeth at a Game store. That just couldn't happen today. Not because games arent good, but because there is no way for games like his to get the exposure they need.

    Somebody needs to come up with a way to get the independent game market back into the minds of consumers. Get the best games (independant) packaged with Dell, or Apple. I don't know..but there needs to be some creativity in thinking about how to get the word out.

  24. Not money, gamer time by tm2b · · Score: 4, Insightful

    Nonsense, it's an artificial comparison to compare the expense on a per game basis. Instead, look at the cost per hour of gameplay and do the math.

    Let's say that I play games 25 hours a month, a fairly casual gamer. Each traditional PC or console game (Civs aside) take about that long per game, plus or minus 10 hours. So let's say I'll buy 8 games a year - at $40-$60 per new game, that's $400/year. That's compared to $50 startup plus $15/month the first year of WoW, or $230/year. So even if you buy a couple of other games (the only other game I've bought in the last year was Civ IV, which has a shorter-but-similar "long playtime" effect), you're still ahead of the game.

    If you game more than that per month, MMOs are even more economical. Clearly, less money is being spent in total on games in that scenario, which I contend is a lighter-than-usual gamer.

    The issue isn't the money that's being taken in by WoW, it's the player time. People aren't not buying other games because they can't afford them, they're not buying them because they don't have the time to play them.

    --
    "It is our blasphemy which has made us great, and will sustain us, and which the gods secretly admire in us." - Zelazny